ftm Radio Page - August 8, 2014

Audience Demanding More, Gets Less, Turns Off
Audience acquisition means everything to a broadcaster. There’s content to be created, talent to be managed, marketing to be devised, promotions to be organized, distribution to be acquired. Hitting all the posts is difficult, costly and absolutely essential. Then there’s the market leader effect. When top brands falter, the entire category feels pain.

The internet compliments the restlessness of youth
“different media culture”

The recent study on media usage in Denmark prompted comments on radio’s future by two respected media observers, neither particularly bullish on the DAB digital future. (See earlier note on the Danish Agency for Culture study here) Younger listeners have already migrated to internet radio, said one, and older listeners just aren’t interested. FM shut-off in Denmark is “uncertain,” said the other.

“Radio is actually a fairly important media in most people’s daily lives,” said Uni Copenhagen lecturer Henrik Sondergaard, quoted by Politiken (August 2). “It’s a medium to use everyday, for example, while on the way to work in the car.”

“Younger listeners hear less radio and more things like Spotify and YouTube,” he added. In the five years between 2008 and 2013 12 to 18 year olds in Denmark listened 20% fewer minutes per day. “Some would argue that DAB is already obsolete, because, after all, they just to listen to FM channels via the Internet.” (See more about media in Denmark here)

All time spent listening dropped 10.5%, according to TNS Gallup data. Older listeners are from a “different media culture” using media “in a different way.” The study noted that people over age 70 listened 17.5% less during the same period.

“There is a wide range of music services available today,” said Aarhus University media researcher Per Jauert who explained the lower FM listening as a general downturn in overall listening. “DAB listening increased,” he said, as radio channels began adding show hosts that “attract listeners.” Younger people are “not as faithful as the elderly.”

Radio Page week ending August 1, 2014
radio in Denmark, digital radio, online radio, DR, commercial radio

Radio Page week ending July 25, 2014
radio in France, Médiamétrie, radio audience, Europe 1, RTL, France Inter, NRJ, Radio France, Fun Radio, Paris audience, Radio Classique, Radio Latina, Oui FM

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radio in Poland, digital radio, KRRiT, radio in Switzerland, digital multiplex, radio in Germany, radio advertising

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radio in Austria, digital radio, ORF, Radiothek, radio in Africa, conflict zones, Radio Ndeke Luka

Radio Page week ending May 23, 2014
radio in the UK, Rajar, BBC, commercial radio, Radio Academy, Global Radio, Bauer Media, Radio 2, Heart, radio in Portugal, radio audience, Bareme Radio Marktest, Radio Comercial, RFM, radio promotion, radio in the Netherlands, 3FM, DJs, radio in Ukraine, Hit FM, Russian Radio, GfK

Radio Page week ending May 16, 2014
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Radio Page week ending April 11, 2014
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Radio Page week ending April 4, 2014
radio in France, radio promotion, Virgin Radio, Fun Radio, radio in Greece, licensing, EETT

Recently added radio audience figures and resources

• Spain - Major Media - Radio (August 2014)
  public and private broadcasting companies, channels, management, platforms, audience estimates
• UK - National Radio Audience (July 2014)
  market share, trend, sectors
• UK - London Radio Audience (July 2014)
  market share, trend
• UK - National Radio Audience (July 2014)
  BBC/commercial 'gap'
• France - Greater Paris Radio Audience (July 2014)
  national and local channels, market share, trend
• France - National Radio Audience (July 2014)
  national channels, sectors, market share, reach/TSL
• Germany - Radio Audience (July 2014)
  leading stations, audience trend, daily reach
• Portugal - National Radio Audience (July 2014)
  leading stations, audience share, trend
• Greece - Major Media - Radio Broadcasting (June 2014))
  public and private broadcasting, owners, executives, market share
• Portugal - Major Media - Radio (May 2014)
  public and private broadcasting companies, channels, management, platforms, audience estimates
• Spain - National Radio Audience (April 2014)
  national channels, reach share, trend
• Italy - Major Media - Radio Broadcasting (March 2014)
  public and private broadcasting companies, channels, audience reach/share, management
• France - Greater Paris Radio Audience (January 2014)
  national and local channels, market share, trend
• Switzerland - Radio listening by region (January 2014)
  public and private sectors, penetration, time spent listening
• Switzerland - French region Radio Audience (January 2014)
  share, trend
• Switzerland - Swiss-German region Radio Audience (January 2014)
  share, trend
• Switzerland - Italian region Radio Audience (January 2014)
  share, trend
• Bulgaria - Major Media - Radio Broadcasting (12/12/2013)
  public and private radio channels, management, platforms, market share
• France - National Radio Summer Audience (03/10/2013)
  national channels, summer period 2008-2013 trend
• Austria - Major Media - Radio Broadcasting (09/09/2013)
  public and private broadcasters, owners, management, audience trend
• Belgium - Major Media - Radio Broadcasting (French region) (28/08/2013)
  Wallonia region, radio broadcasters, public, private, owners, platforms, audience trend
• Belgium - Major Media - Radio Broadcasting (Flemish region) (28/08/2013)
  Flemish region, radio broadcasters, public, private, owners, platforms, audience trend
• Turkey - Major Media - Radio broadcasting (15/08/2013)
  ownership, management, program formats, platforms

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