ftm Radio Page - September 5, 2014

Talk channels observe the end of summer
Some cautious, some not

As September arrives radio broadcasters in France traditionally reboot programming and marketing to take advantage of listeners returning from the summer holidays. The last Médiamétrie audience estimates are a distant memory and the next weeks away, except for a special summer holiday survey due shortly. Executives with the national general interest channels are concerned about the trends.

“In a complicated radio market the goal is to continue to grow,” said Europe 1 director general Fabien Namias, quoted by Les Echos (September 3). Europe 1, owned by Lagardère Active, has had a very good year, jumping to 8.2% market share in the April-May audience estimates from 7.3% year on year. With that in mind, there are fewer schedule and program changes this year.

Europe 1, long in 3rd place nationally, is chasing second place public channel France Inter and perennially number one RTL. France Inter has a new director, Laurence Bloch installed last spring, as well as a new president at Radio France, Mathieu Gallet. In the April-May national audience estimates France Inter dropped to 8.5% market share from 9.3% year on year. (See French national radio audience estimates trend chart here)

RTL’s national market share dropped to 11.1% from 12.0% in the last audience estimates, each quarter the numbers getting smaller. RTL president Christopher Bardelli recruited humorist Laurent Ruquier from Europe 1 last spring and he started on RTL in the afternoon talk-show slot this week.

The other statutatory general interest radio channel, RMC, tied for 5th place nationally last April-May with regional public network France Bleu.

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Recently added radio audience figures and resources

• Latvia - National Radio Audience (September 2014)
  national channels, audience share, trend
• Spain - National Radio Audience (August 2014)
  national channels, reach share, trend
• Spain - Major Media - Radio (August 2014)
  public and private broadcasting companies, channels, management, platforms, audience estimates
• UK - National Radio Audience (July 2014)
  market share, trend, sectors
• UK - London Radio Audience (July 2014)
  market share, trend
• UK - National Radio Audience (July 2014)
  BBC/commercial 'gap'
• France - Greater Paris Radio Audience (July 2014)
  national and local channels, market share, trend
• France - National Radio Audience (July 2014)
  national channels, sectors, market share, reach/TSL
• Germany - Radio Audience (July 2014)
  leading stations, audience trend, daily reach
• Portugal - National Radio Audience (July 2014)
  leading stations, audience share, trend
• Greece - Major Media - Radio Broadcasting (June 2014))
  public and private broadcasting, owners, executives, market share
• Portugal - Major Media - Radio (May 2014)
  public and private broadcasting companies, channels, management, platforms, audience estimates
• Italy - Major Media - Radio Broadcasting (March 2014)
  public and private broadcasting companies, channels, audience reach/share, management

More Resources

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