ftm Radio Page - January 25, 2013

Where, Oh Where, Did The Listeners Go?
Audience listening levels, over time, indicate more than simply the health of the radio sector. Big, well-financed channels with wide distribution become and remain market leaders. But time is not always good to market leaders. Listeners like change, sometimes.

Music channels gain on listening rise
Good music, too

Listeners in the Greater Paris (Ile de France) region were a bit more attentive to radio from September through December, reports measurement institute Médiamétrie. More were listening – 80.8% from 79.2%, year on year – and folks were listening a bit longer – 171 daily minutes (Monday through Friday) from 163 minutes. National general interest channels, aggregated, were a bit lower and national music channels were a bit higher. Local stations were also off. (See September-December 2012 Ile de France radio audience trend chart here)

RTL remained overall market leader, up just a smidge to 12.0%. And France Inter followed with 10.1% from 10.5% year on year. Europe 1 was also off, 8.2% and number 3 from 8.6%. News and sports talk channel RMC was one of the biggest losers, down to 7.2% from 8.0%. It was not a great survey period for news and talk channels. All-news France Info was down just a tad to 4.7% from 4.8%.

On the music side, the battle between pop hit NRJ and rap hip hop SkyRock rages on. Skyrock held 5th place with 4.8% market share, down from 5.6%. NRJ crept closer at 6th place – actually a tie with France Info – with 4.7%, up from 4.0% one year on. The biggest gainers among the national channels were RFM – 3.2% from 2.2% - and Cherie FM – 2.9% from 1.9%. Nostalgie fell to 2.8% from 3.4%. Arts and culture channels Radio Classique, France Culture and France Musique all gained market share.

Local station Radio Latina dropped to 2.2% from 2.8% as most local channels were either lower or unchanged. Hip hop station Générations was the biggest gainer among local stations, 1.1% from 0.7%. (JMH)

Radio Page week ending January 18, 2013
radio in France, Médiamétrie, NRJ, RMC, France Bleu, Virgin Radio, radio in the UK, OFCOM, medium wave, community radio

Radio Page week ending January 11, 2013
radio in Russia, Radio Liberty, RFE/RL, radio in Norway, NRK, music rights

Radio Page week ending December 28, 2012
radio in Canada, CBC Radio, advertising

Radio Page week ending December 21, 2012
radio in Australia, 2Day FM, Southern Cross Austereo, DJs stunt, radio in Switzerland, BAKOM, Energy Basel, local content, SSR-SRG, WRS, Anglo Media, radio in Norway, digital radio, Media Authority, A-pressen

Radio Page week ending December 14, 2012
radio in Germany, FG DJ Radio, DAB+

Recently added radio audience figures and resources

• France - Greater Paris Radio Audience (21/01/2013)
  national and local channels, market share, trend
• Switzerland - Radio listening by region (20/01/2013)
  public and private sectors, penetration, time spent listening
• Switzerland - French region Radio Audience (20/01/2013)
  share, trend
• Switzerland - Swiss-German region Radio Audience (20/01/2013)
  share, trend
• Switzerland - Italian region Radio Audience (20/01/2013)
  share, trend
• France - National Radio Audience (15/01/2013)
  national channels, sectors, market share, reach/TSL
• Bulgaria - Major Media - Radio Broadcasting (27/12/2012)
  public and private radio channels, management, platforms, market share
• Finland - Major Media - Radio Broadcasting (26/11/2012)
  public and private radio channels, management, market share
• Norway - Major Media - Radio Broadcasting (08/11/2012)
  public and private radio channels, management, platforms, market share

More Resources

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