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ftm Radio Page - January 28, 2011

Local Stations Raise Measurement Questions
radio sign Every measurement service hears the same thing from broadcasters. When ratings are up, credit the brilliant programming. When they’re down, blame the measurement. But even with good ratings some broadcasters are questioning the methods.

Communicorp out of Ukraine?
Sale follows losses?

Irish broadcaster Communicorp may have sold its two stations in Ukraine – Nashe Radio and the NRJ franchise – to Ukrainian Media Holding, reports Kommersant-Ukraine (January 27) citing local sources. There has been no official confirmation by Communicorp officials or the Ukrainian media regulator.

Communicorp entered Ukraine in 2006 buying Nashe Radio and Kiev station Radio Orange, which was rebranded NRJ. Ukrainian Media Holding operates the Europa Plus and Avtoradio franchises in Ukraine. The suggested value of the deal ranges from US$15 to US$20 million. Radio ad spending in Ukraine was estimated at about US$150 million in 2009.

Communicorp, Ireland’s biggest radio broadcaster, reported earlier in January significantly lower earnings for 2010. The company also operates in several Eastern Europe countries. They recently walked away from renewing Budapest local station Sztar FM's license. (JMH)

Retail adds to radio ad spending boost
Food for thought

Retailers increased radio ad spending in the Netherlands pushing the 2010 total to €230,556,000, reported the Radio Advies Bureau (RAB) (January 20), a 5% increase over 2009. Top spending categories were financial services, transportation and retail.

“Major brands such as Albert Heijn, Lidl, Kruidvat and Jumbo are among the largest in this group,” said RAB Director George Bohlander. “Another important development is the explosive growth in non-spot (advertising).” KPN (telecom), Unilever (FMCG) and General Motors (automotive) were the three top radio advertisers with food retailers Albert Heijn and Lidl among advertisers increasing radio ad spending most. (JMH)

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Europe's Radio - Southern Europe – new

Radio broadcasting in southern Europe ranges from highly developed to developing highly. Italian, Spanish and Portuguese radio is unique, creative and very popular. Radio in Croatia, Serbia and Greece has had ups and downs. The ftm Knowledge file includes Resources. 48 pages PDF (November 2010)

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Digital Radio - Possibilities and Probabilities

Digital radio has many platforms. From broadcast platforms to internet radio and rapidly emerging smartphone platforms, listeners and broadcasters have choices galore and decisions to make. Some regulators have made up their minds, others not, some hedging their bets. This ftm Knowledge file details the possibilities for digital broadcasting and the probabilities for success. Includes Resources 110 pages PDF (August 2010)

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Europe's Radio - Western Europe

Opportunity meets tradition in Western Europe's radio broadcasting. Change has come fast and yet oh, so slowly. This ftm Knowledge file contains material and resources on public and private radio broadcasting in Austria, Belgium, France, Germany, Netherlands and Switzerland. 107 pages. PDF (June 2010)

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Europe’s Radio – Eastern Europe

Eastern Europe’s radio writes new rules. In fact, most everything about radio in this region is new... and changes often. The ftm Knowledge file reports on Belarus, Bulgaria, Czech Republic, Hungary, Moldova, Poland, Ukraine, Romania, Russia and Slovakia. 65 pages PDF (February 2010)

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Europe’s Radio – Northern Europe

Northern Europe’s radio has a very digital sound. And change is in the air. Economic challenges abound for both public and commercial broadcasters. The ftm Knowledge file reports on Denmark, Estonia, Finland, Iceland, Ireland, Latvia, Lithuania, Norway, Sweden and the UK. 72 pages PDF (December 2009)

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The Six Radio Brands is about the uniquely European development of radio brands. Competition among broadcasters - and certainly between the public and commercial sectors - gives radio in Europe a rich dynamic. As consumers become more media-literate and demand more attachment broadcasters find target markets illusive.
Regulators, advertisers and broadcasters take turns trying to influence radio brands. Culture and technology makes an impact. More and more, the greatest influence comes from consumers.
The Six Radio Brands describes advantages and pit-falls of brand strategies, with illustrations from current radio practice.

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