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ftm Radio Page - week ending May 31, 2019

Brand strength secret: keep your attitude
"one of the faster media"

With media operators in the digital age as fickle as their customers it was inevitable that pop-up brands would become the next big thing. Where everybody has or wants to be a start-up, anything new is, well, everything. Here today and gone tomorrow has strategic status. Media buyers and shareholders agree, ephemeral is a bold brand.

Most listeners, viewers and readers like what they know and know what they like; established brands hold on. There’s a reason. Slovenia’s Radio Student - and its listeners - recently celebrated 50 years on the air, arguably Europe’s oldest continually operated independent non-commercial radio station. It has been an alternative, eclectic radio voice serving Ljubljana since May 9th, 1969. It has “kept its own attitude, critical thought, alternative musical program, creativity and the role of reflexive media since its creation,” wrote Slovenian news portal SoilNet (May 9).

Radio Student is operated by a small paid staff and about 200 volunteers as an institute of the University of Ljubljana, where it serves an educational function. Listeners can experience features and programs ranging from classical German philosophy and Japanese shoegaze to artificial intelligence in bio-medicine and doom metal concerts. It has a vast community and cultural outreach, raising funds through events and publishing. (See more about media in Slovenia here)

The station became a platform for dissent through the breakup of Yugoslavia to Slovenia’s emergence as an independent state, “when a channel for direct information was very welcome,” said chief editor Polona Torkar. “By its very nature, radio is still one of the faster media, and in this sense it can often escape surveillance.” Slovenia was admitted to the United Nations in 1992 and joined the European Union in 2004.

Regional station Radio Koper celebrated its 70th anniversary in May. It operated as a cross-border, multi-lingual station for several years before being brought into public broadcaster RTV Slovenia in 1992.

Radio Page week ending May 24, 2019
Spotify, playlists, European Parliament elections, elections and media, Vengaboys, radio in France, Europe 1, Lagardere Active

Radio Page week ending May 17, 2019
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Radio Page week ending May 10, 2019
radio in Russia, Radio Day, Alexander Popov, radio in Ireland, radio audience, JNLR/Ipsos, RTE Radio 1, Radio 2FM, Today FM, Newstalk, Communicorp, Wireless Group, Bay Broadcasting

Radio Page week ending May 3, 2019
radio in Norway, radio audience, Norwegian Media Monitor, Statistics Norway, digital transition

Radio Page week ending April 26, 2019
radio in France, radio audience, Mediametrie, RTL, France Inter, France Info, RMS, RFM, Europe 1, NRJ, Ile-de-France audience, Radio Latina, TSF Jazz, radio in Switzerland, traffic reports, Radio Plein Air

Radio Page week ending April 19, 2019
radio in Denmark, Radio24syv, Berlingske Media, Jysk Fynske Media, radio in Italy, Radio Radicale, radio news, radio archives

Radio Page week ending April 12, 2019
radio in Norway, local radio, digital transition, NRK, media support, radio in Africa, local news, media development, community radio, UNESCO, Fondation Hirondelle, Media Development Investment Fund

Radio Page week ending April 12, 2019
radio in Norway, local radio, digital transition, NRK, media support, radio in Africa, local news, media development, community radio, UNESCO, Fondation Hirondelle, Media Development Investment Fund

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Radio Page week ending March 29, 2019
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Radio Page week ending March 22, 2019
radio in Ireland, independent local radio, BAI

Radio Page week ending March 15, 2019
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Radio Page week ending March 8, 2019
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Radio Page week ending March 1, 2019
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Recently added radio audience figures and resources

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Digital Radio - Possibilities and Probabilities

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The Six Radio Brands is about the uniquely European development of radio brands. Competition among broadcasters - and certainly between the public and commercial sectors - gives radio in Europe a rich dynamic. As consumers become more media-literate and demand more attachment broadcasters find target markets illusive.
Regulators, advertisers and broadcasters take turns trying to influence radio brands. Culture and technology makes an impact. More and more, the greatest influence comes from consumers.
The Six Radio Brands describes advantages and pit-falls of brand strategies, with illustrations from current radio practice.

100 pages. 2004

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