ftm Radio Page - January 2, 2015

Stations appear and disappear in new survey
mobile listening patterns arise

Turkey's radio broadcasters and media buyers now have monthly audience estimates after an absence of a year and a half. The first telephone survey results of the Nielsen/URYAD (National Radio Broadcasters Association) were released in mid-November. The audience estimates are from a sample of persons 12 years and older in the three major urban centres - Istanbul, Ankara and Ismir. In the second half of 2015 electronic measurement will be tested for possible implementation in 2016.

Kral FM ranked 1st in the October audience estimates, November release, with 14.01% listener reach share and jumped to 17.60% in the November survey, December release. TRT FM ranked #2 in both months. Power Türk was 3rd (8.53%) in October but completely disappeared from the top 20 in the next month. That allowed Super FM to move into 3rd place (6.13%), followed by Metro FM (5.57%).

Show Radyo placed 5th in the November audience estimates (5.49%), up from 9th place the previous month. Traditional Turkish music channel Radio Seymen ranked 6th in both months, followed by Best FM, Slowtürk and Joy Turk. International pop music station Number1 appeared as tenth in the November audience estimates, not appearing in the previous months survey. (See Turkey - Major Media - Radio Broadcasting in Resources here)

A profile of radio listeners in Turkey shows the mediums popularity among younger, urban populations. Media regulator RTüK released results of the national 2014 Radio Listening Trends Survey in late December. Persons over 15 years are listening to radio are spending 3 hours and 23 minutes each weekday though total reach is just 43% of the population.

Young people spend more time with radio than older folk. As educational and income levels rise, so does radio listening. People living in the Anatolian Plateau - Central Turkey - are most attached to radio listening, those in the Mediterranean region least. Two out of five (40%) hear their favorite channels on the traditional stationary receiver, 33% on a car radio, 28% on a mobile phone and 12% via the internet.

Just under two-thirds of those surveyed prefer national radio channels, the rest local and regional stations. "We rank third in Europe in terms of currently weekly radio listening time," said Deputy Prime Minister Yalcin Akdogan, who headlined the data release press conference, quoted by haber7.com (December 25). "Unfortunately, we don't rely on radio in the same terms... but we understand the importance of radio, especially in time of crisis. I remember very well the 1999 earthquakes when everyone was thrown into the streets with telephones service out and everybody finding information on the radio."

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Recently added radio audience figures and resources

• Turkey - Major Media - Radio Broadcasting (January 2015)
  ownership, management, program formats, platforms, audience estimates
• France - Greater Paris Radio Audience (November 2014)
  national and local channels, market share, trend
• France - National Radio Audience (November 2014)
  national channels, sectors, market share, reach/TSL
• Serbia - Major Media - Radio Broadcasting (November 2014)
  public and private, national and regional, management
• Croatia - Major Media - Radio Broadcasting (November 2014)
  public, private and religious broadcasters, national and regional, management, audience estimates
• UK - National Radio Audience (October 2014)
  market share, trend, sectors
• UK - London Radio Audience (October 2014)
  market share, trend
• UK - National Radio Audience (October 2014)
  BBC/commercial 'gap'
• Portugal - National Radio Audience (October 2014)
  leading stations, audience share, trend
• France - National Radio Summer Audience (September 2014)
  national channels, summer period 2010-2014 trend
• Estonia - Major Media - Broadcasting (radio and television) (September 2014)
  public and private, ownership, management, platforms, national audience trend
• Latvia - National Radio Audience (September 2014)
  national channels, audience share, trend
• Spain - National Radio Audience (August 2014)
  national channels, reach share, trend
• Spain - Major Media - Radio (August 2014)
  public and private broadcasting companies, channels, management, platforms, audience estimates

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