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ftm Radio Page - March 4, 2011

No Digital Consensus
baby eating People, we must admit, are analogue. They eat in analogue, sleep in analogue, work in analogue and play in analogue. People even think in analogue. If going digital is the answer to everything, what is the question?

 

 

 

 

Slightly more listening slightly longer
And more changes

German listeners spent seven minutes more with radio channels to 199 minutes in the last half 2010, according to top line radio listening figures released by AG.MA (Arbeitsgemeinschaft Media-Analyse) (March 2), compared with comparable 2009 figures. And radio’s daily reach increased to 79.3%. (See more on media in Germany here)

Daily reach among 10 to 29 year olds increased 1.1% to 71.6%, time spent listening remaining constant at 141 minutes per day.

In 2008 German listeners spent 200 minutes daily with radio channels but with methodology changes in 2009 comparisons are dicey. AG.MA is again changing its reporting parameters. Data will, according to AS&S research director and AG.MA chairman Dieter Müller, become more advertiser friendly by showing Monday through Friday and weekend listening separately rather than Monday through Saturday.

The complete package of Radio MA 2011 I will be released March 9th. (JMH)

Digital radio displayed at auto show
Baby, you can drive my car

Supporters of digital radio of the DAB variety have long courted the automobile industry, car drivers being a captive audience for radio. The car guys, though, have been picky as that industry goes through its own changes. So, at the Geneva auto show digital radio will be on display.

The European Broadcasting Union (EBU), which has a vested interest in digital radio, local Swiss radio station Rouge FM and Swisscom Broadcast, also with a vested interested in digital radio, have organized displays of receivers for all possible locations, including cars. (See EBU presser here) Best of all, visitors to the Geneva auto show can hear special digital radio channels at the venue, including channels produced for individual auto makers.

I’ve always wondered what Radio Ferrari would sound like. Zoom! (JMH)

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Recently added radio audience figures and resources

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The Six Radio Brands is about the uniquely European development of radio brands. Competition among broadcasters - and certainly between the public and commercial sectors - gives radio in Europe a rich dynamic. As consumers become more media-literate and demand more attachment broadcasters find target markets illusive.
Regulators, advertisers and broadcasters take turns trying to influence radio brands. Culture and technology makes an impact. More and more, the greatest influence comes from consumers.
The Six Radio Brands describes advantages and pit-falls of brand strategies, with illustrations from current radio practice.

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