ftm Radio Page - December 4, 2015

Loyalty quite easily measured
fans follow

Fans are - and always have been - the key to brand building, regardless of platform. Radio has many fans; sometimes a station’s identity, sometimes music, sometimes news and information. The recent release of Spain’s General Media Study (EGM) shows just how much a show host can move, literally, the audience.

Cadena SER, forever the top rated national radio channel, moved only a slight twitch, 35.4% audience share from 35.7%, year on year. After that, second place Onda Cero took a huge hit, falling to 16.4% audience share from 19.0%. When Onda Cero show host Carlos Herrera skipped to rival Cadena Cope in September, fans by a good portion followed. The audience share for Cadena Cope jumped to 15.1% from 13.6%, 4th place ranking unchanged. The EGM audience estimates cover the period February to November. (See more about media in Spain here)

Legacy hit music channel Los 40 Principales continued it’s long slide, falling to 15.7% audience share from 16.5% one year on. Rock FM and newcomer MegaStar FM showed noticeable growth while Cadena 100, Maxima FM and M80 were lower. (See updated Spain - Major Media - Radio Broadcasting in Resources here)

Public broadcaster RNE fared well. Main general interest channel Radio Nacional held 9th place in the national rankings, 9.3% audience share, up from 8.9%. Youth channel Radio 3 posted its best showing, like, ever; 3.0% audience share from 2.5%. All-news Radio 5 was unchanged and arts channel Radio Clasica was up slightly.

Catalan channels continued to gain. General interest channel RAC1, 9th in the national audience estimates, posted 6.3% up from 5.8% year on year. Regional public channel Catalunya Radio was also up.

Council calls for more right-wing comedy, jokes fly
“greater diversity”

Humor is, it’s been said, the best medicine. When events of the day are filled with gravity, momentary release can be found in a good joke. Some disagree; painfully, sometimes tragically, obvious.

The Broadcasting Council of Norwegian public broadcaster NRK brought down the house, so to speak, in its response to complaints about the P2 radio satirical program Salongen. In the great tradition of this genre, the show’s cast have a regular rip at folks taking themselves far to seriously. P2 is NRK’s national culture radio channel. The show appears irregularly, usually in the late evening. There’s a podcast. (See more about media in Norway here)

The politically appointed - and functionally powerless - NRK Broadcasting Council meeting late last week recommended the broadcaster create equivalent satirical programming from a right-wing point of view. “The NRK is one of the few players in Norway with the skills and resources to build up a satire program from the right-wing stand point,” said the council statement, quoted by journalisten.no (November 26). “By trying to build such a thing, NRK can give an important contribution to greater diversity of humor in Norway.”

Norwegian comedians, appropriately, had a go at this. “As a professional comedy writer for 25 years, I have often called for fun right-wing comedians,” said satirist Dagfinn Nordbø. “Now I’ve finally found them - in the Broadcasting Council. Their last meeting was the best humor of the year.”

Radio Page week ending November 27, 2015
radio in Finland, Jouluradio, streaming radio, radio in France, Médiamétrie, radio audience, Paris audience, France Inter, Skyrock, France Culture, local radio

Radio Page week ending November 20, 2015
radio in France, Médiamétrie, radio audience, rentrée, RTL, Radio France, France Inter, France Info, Europe 1, RMC, NRJ, Nostalgie, Fun Radio, radio in Slovakia, music quotas, RVR, Europa 2, RTVS

Radio Page week ending November 13, 2015
radio in Romania, radio licenses, CNA, news radio

Radio Page week ending November 6, 2015
radio in Switzerland, audience measurement, MediaPulse, RadioControl, headphones, radio in Russia, Radio Roks, Country FM, Radio Maximum, radio in Hungary, Juventus Radio, Slager FM, Tematic Media Group

Recently added radio audience figures and resources

• Estonia - Major Media - Radio Broadcasting (December 2015)
  public and private broadcasting companies, channels, management, platforms, audience estimates
• Spain - Major Media - Radio Broadcasting (December 2015)
  public and private broadcasting companies, channels, management, platforms, audience estimates
• France - Greater Paris Radio Audience (November 2015)
  national and local channels, market share, trend
• France - National Radio Audience (November 2015)
  national channels, sectors, market share, reach/TSL
• Ireland - Major Media - Radio Broadcasting (November 2015)
  national public and commercial radio channels, major local/regional stations, management, listening share
• UK - National Radio Audience (October 2015)
  market share, trend, sectors
• UK - London Radio Audience (October 2015)
  market share, trend
• UK - National Radio Audience (October 2015)
  BBC/commercial 'gap'
• Finland - Major Media - Radio Broadcasting (September 2015)
  public and private radio channels, management, market share, platforms
• France - National Radio Summer Audience (September 2015)
  national channels, summer period 2010-2015 trend
• Ireland - National Radio Audience (August 2015)
  market share, 07h00-19h00, trend
• Ireland - Dublin Radio Audience (August 2015)
  market share, 07h00-19h00, trend
• Germany - Radio Audience (July 2015)
  leading stations, audience trend, daily reach
• Spain - National Radio Audience (July 2015)
  national channels, reach share, trend
• Greece - Major Media - Radio Broadcasting (June 2015))
  public and private broadcasting, owners, executives, market share

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