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Hot Topic - Media in Norway

Change Is Exciting, Consequences Unnerving - September 17, 2018
Most media operators know that a key to success is staying a half-step ahead of the audience. Being a whole-step ahead, figuratively, risks confusion. People will seek familiarity. Following by a whole-step is worse. People will get bored and race to a more interesting alternative. Knowing where, exactly, that half-step is at any given moment is no mean feat.

Real Time TV Meets Mobile Viewers, Hysteria Breaks Out - April 10, 2017
Conventional wisdom holds that television, by and large, has reached a developmental pinnacle. The mass of TV output available worldwide would choke that supermassive black hole looming out there sucking up all light and energy. Viewers, however, mostly see what they’ve seen for the last three decades; series, films, sports and news framed the same. Gravity is irrefutable.

Value For Money, Competition And Jail Time - March 31, 2014
Listeners, viewers and – now – surfers generally give public broadcasters high marks for value. While the standard funding mechanism – the license fee – is less than ideal alternatives are hard to find. But how public broadcasting is funded is inextricably tied to purpose. Competitors and the politicians who love them want to shrink public broadcasting and everything it does. And they’re coming for the money.

Nobody Wants To Watch Something They Think They Might Have Seen Before - October 28, 2013
The great masters of television are tuning their antenna far and wide for the special chemistry appealing to viewers with shortened attention. Dark themes, quirky characters and lots of anticipation are hit combinations. It’s a great time for creative energy and no time to waste.

Steep Learning Curve For New Public Broadcasting Chief - March 14, 2013
Public broadcasting chiefs are generally appointed because of radio and TV skills or political talent. Sometimes insiders are preferred and sometimes outsiders, depending on the last scandal. A journalistic background can also be helpful, or not. The most common characteristic is an ability to keep everybody happy.

Next Digital Strategy: Be Number One - March 22, 2012
Media people continue searching for that oft promised digital dividend. So far, the major beneficiaries have been techies, telecoms and, of course, investment bankers. In the real world the difference between analogue euros and digital pennies is well understood. There is, though, a digital strategy.

Community mourned, a nation in shock - July 25, 2011
The concept of community in the online age has been a tough one for traditional media to grasp. It’s odd because community has long been the crux of media’s relationship with the public. But community thrives in the online world, sometimes rowdy, profane and, as we’ve seen, terrible.


See also in ftm Knowledge...

Media in Scandinavia

Big media companies in Denmark, Finland, Iceland, Norway and Sweden are riding a sea of change. The digital media revolution is nowhere more apparent than in Scandinavia. This ftm Knowledge file Media in Scandinavia looks at rapid change in the most 'wired' neighborhood. 103 pages PDF, Resources (June 2012)

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ftm Resources

  • Norway - Market Data (17/04/2013)
    population, per capita GDP trend, ad revenues, ICT usage, press freedom, corruption
  • Norway - Major Media - Radio Broadcasting (08/11/2012)
    public and private radio channels, management, platforms, market share
  • ftm Knowledge

    Media in Spain - Diverse and Challenged – new

    Media in Spain is steeped in tradition. yet challenged by diversity. Publishers hold great influence, broadcasters competing. New media has been slow to rise and business models for all are under stress. Rich in language and culture, Spain's media is reaching into the future and finding more than expected. 123 pages, PDF. January 2018

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    The Campaign Is On - Elections and Media

    Elections campaigns are big media events. Candidates and issues are presented, analyzed and criticized in broadcast and print. Media is now more of a participant in elections than ever. This ftm Knowledge file reports on news coverage, advertising, endorsements and their effect on democracy at work. 84 pages. PDF (September 2017)

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    Fake News, Hate Speech and Propaganda

    The institutional threat of fake news, hate speech and propaganda is testing the mettle of those who toil in news media. Those three related evils are not new, by any means, but taken together have put the truth and those reporting it on the back foot. Words matter. This ftm Knowledge file explores that light. 48 pages, PDF (March 2017)

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