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ftm Radio Page - April 15, 2016

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Broadcaster very sensitive to political winds, perhaps warranted
“faced with unfair treatment”

Poland’s top rated national radio broadcaster RMF FM is complaining loudly about its license not yet being extended by regulator KRRiT. In a strong letter to the regulator - along with on-air announcements - RMF FM said it is “again faced with unfair treatment,” reports onet.pl (April 12). The license officially lapses in mid-2018 and, according to the rules, the KRRiT must make a decision by the end of this year.

As Culture Minister designate Piotr Glinski prepared to take office last December, he outlined plans to “change ownership patterns in the local press. We may buy back media bodies from foreign owners and, if possible, create our own institutions.” RFM FM, the first licensed commercial radio broadcaster in Poland, is owned by German media house Bauer Media. (See more about media in Poland here)

“Hypersensitivity gives the impression that (RMF FM) has something on his conscience or something to fear, I think very wrongly,” responded KRRiT vice president Witold Grabos. “We are not the authors of the concept of re-polanizing media. There is no evidence that it had any significance in our decisions. It did not and will not have.” The license extension for Radio Zet, also expiring on mid-2018, was approved in March. Radio Zet is owned by French media house Lagardère Active.

Minister Glinski, also deputy prime minister, brought in several deputies charged with removing politically vanquished executives, managers and others at Polish public TV and radio.

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The Six Radio Brands is about the uniquely European development of radio brands. Competition among broadcasters - and certainly between the public and commercial sectors - gives radio in Europe a rich dynamic. As consumers become more media-literate and demand more attachment broadcasters find target markets illusive.
Regulators, advertisers and broadcasters take turns trying to influence radio brands. Culture and technology makes an impact. More and more, the greatest influence comes from consumers.
The Six Radio Brands describes advantages and pit-falls of brand strategies, with illustrations from current radio practice.

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