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ftm Radio Page - May 20, 2016

The Audience Is Amazing… And Rational
tiny creature The audience is changing. On this there is total agreement. Everything else is a debate. Traditional platforms are waning, digital ascending, says conventional wisdom. But new platforms are evolving requiring people to constantly adapt or return to tried and true media consumption. The enduring question for media people is where should the investment go.

Teens and their smartphones, radio envy
tuning in later, of course

About one in eight radio listeners in France hear their favorite channels via a digital device, reported measurement institute Médiamétrie this week (May 18) in its Global Radio report for the first quarter 2016. French teens – 13 to 19 year olds – are even more attached, 27%. Comparative data from previous periods is, unfortunately, not available.

Mobile phones, PCs, TV sets, tablets and iPad-type devices are used by 12% of French radio listeners 13 years and older. Nearly half – 5.8% - are listening on their smartphones, PCs next at 3.2%. Certain to awaken the curiosity of French broadcasters and media buyers, digital device listening peaks, Monday through Friday, at 10:00 rather than 8:00 for those listening via more traditional devices. (See more about mobile media here)

Also this week, UK radio measurement joint industry committee RAJAR reported 25% of persons 15 years and older listening via a mobile device in the first quarter 2016, up year on year from 22%. Among young people 15 to 24 years, mobile device listening rose to 36.9% from 33.9%. Earlier this year Spanish media research institute AIMC reported 35% of all persons using the internet had downloaded a mobile app for radio listening.

Radio Page week ending May 13, 2016
radio in the Czech Republic, radio audience, Radioprojekt, Radio Impuls, Radio Blanik, Radio Beat, news-talk, CRo Plus, radio in Switzerland, consolidation, One FM, Rouge FM, radio advertising

Radio Page week ending May 6, 2016
radio in France, public radio, Radio France, Mouv', BBC Radio 1, digital radio, DAB, online radio, Spotify

Radio Page week ending April 29, 2016
radio in Austria, RadioTest, audience measurement, GfK, Lounge FM, ORF, radio in Germany, RBB, RadioEins, Spotify, radio in France, Paris radio audience, Mediametrie, RMC, Fun Radio, Radio Classique, Radio Latina

Radio Page week ending April 22, 2016
radio in Spain, radio audience, EGM, Cadena Cope, Onda Cero, Los 40 Principales, radio in France, Europe 1, RMC, France Inter, Fun Radio, NRJ, measurement

Radio Page week ending April 15, 2016
radio in France, radio advertising, public radio, France Inter, France Info, radio in Poland, radio license, RMF FM, KRRiT, Radio Zet

Radio Page week ending April 8, 2016
radio in Ireland, Communicorp, TXFM, BAI, IBI, radio license, radio in Italy, audience measurement, Tavolo Editori Radio, GfK

Recently added radio audience figures and resources

Also see ftm Knowledge

Europe's Radio - Southern Europe

Radio broadcasting in southern Europe ranges from highly developed to developing highly. Italian, Spanish and Portuguese radio is unique, creative and very popular. Radio in Croatia, Serbia and Greece has had ups and downs. The ftm Knowledge file includes Resources. 126 pages PDF (June 2015)

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Europe's Radio - Western Europe

Opportunity meets tradition in Western Europe's radio broadcasting. Change has come fast and yet oh, so slowly. This ftm Knowledge file contains material and resources on public and private radio broadcasting in Austria, Belgium, France, Germany, Liechtenstein, Netherlands and Switzerland. 244 pages. Resources. PDF (September 2013)

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Europe’s Radio – Eastern Europe

Eastern Europe’s radio writes new rules. In fact, most everything about radio in this region is new... and changes often. The ftm Knowledge file reports on Belarus, Bulgaria, Czech Republic, Hungary, Moldova, Poland, Romania, Russia, Slovakia and Ukraine. 159 pages PDF (April 2013)

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Europe’s Radio – Northern Europe

Northern Europe’s radio has a very digital sound. And change is in the air. Economic challenges abound for both public and commercial broadcasters. The ftm Knowledge file reports on Denmark, Estonia, Finland, Iceland, Ireland, Latvia, Lithuania, Norway, Sweden and the UK. 144 pages PDF includes Resources (November 2012)

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Digital Radio - Possibilities and Probabilities

Digital radio has many platforms. From broadcast platforms to internet radio and rapidly emerging smartphone platforms, listeners and broadcasters have choices galore and decisions to make. Some regulators have made up their minds, others not, some hedging their bets. This ftm Knowledge file details the possibilities for digital broadcasting and the probabilities for success. Includes Resources 149 pages PDF (August 2012)

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ftm Knowledge files are available to non-Members at €49 each.

The Six Radio Brands is about the uniquely European development of radio brands. Competition among broadcasters - and certainly between the public and commercial sectors - gives radio in Europe a rich dynamic. As consumers become more media-literate and demand more attachment broadcasters find target markets illusive.
Regulators, advertisers and broadcasters take turns trying to influence radio brands. Culture and technology makes an impact. More and more, the greatest influence comes from consumers.
The Six Radio Brands describes advantages and pit-falls of brand strategies, with illustrations from current radio practice.

100 pages. 2004

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