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ftm Radio Page - week ending January 25, 2019

The Art In Appealing To Millennials
the piano Classical music has long been a mainstay of radio broadcasting. The earliest radio programs featured classical music. The genre has been “found” by Millennials and that makes it a strong commercial contender in every media space, including video games. Across the globe, radio stations featuring classical music are attracting new listeners.

Ad spending goes up and ad spending goes down
"a difficult market"

Radio ad spending in Sweden leapt by 22.4% to SEK 589 million (€57.3 million) in 2018, year on year. It was the second year in a row that radio ad spending grew more than other media sectors. The 2017 total was SEK 401 million (€39 million), reported by the Swedish Media Bureau (January 15), which was up 24% from the previous year. (See more about media in Sweden here)

By contrast radio advertising fell in Norway, year on year, from NOK 427 million (€43 million) in 2017 to NOK 380 million (€39 million) in 2018, reported radionytt.no (January 14). That is 10.7%. The Norwegian figures are radio ad spending reported to the Media Agency Association and does not reflect direct ad sales or local radio ad sales. (See more about media in Norway here)

Norwegian broadcasters, media buyers and public adjusted, through 2018, to a partial transition from FM radio distribution to digital radio (DAB). National broadcasters, including public broadcaster NRK, were required to give up FM radio transmissions, though local broadcasters were not. None of that happened in neighboring Sweden. Indeed, dozens of new FM licenses were issued. (See more about digital radio here)

“It is a difficult market for radio not least because of the transition to DAB,” said Norwegian GroupM media director Jarle Thalberg. “There are fewer who listen to DAB radio and the coverage goes down.” He did note that ad spending has not fallen as much as radio audience estimates, which were down 15% in Norway, one year on.

Radio Page week ending January 18, 2019
radio in France, Mediametrie, RTL, France Inter, BFM, France Info, radio news, gilets jaunes, NRJ, Skyrock, radio in Poland, radio audience, Radio Track, RMF FM, Radio Zet, Polskie Radio, Jedynka Radio, Trojka Radio, RMF Classic

Radio Page week ending January 11, 2019
radio in Africa, radio in Democratic Republic of Congo, radio in Gabon, RFI, Radio Gabon, radio in the UK, Virgin Radio, digital radio, DAB, BBC Radio, News UK

Radio Page week ending December 7, 2018
radio in Poland, Eurozet, Radio Zet, Chillizet, Czech Media Invest, mergers and acquisitions, Agora Group

Radio Page week ending November 30, 2018
radio in Spain, EGM, AIMC, Cadena SER, Grupo Prisa, Los 40 Principales, Onda Cero, M80, Cadena COPE, RNE, Atresmedia

Radio Page week ending November 23, 2018
radio in France, Paris radio, radio audience, Mediametrie, RTL, Europe 1, France Culture, Radio Latina, radio in Austria, music rights, digital radio, DAB+

Recently added radio audience figures and resources

Also see ftm Knowledge

Europe's Radio - Southern Europe

Radio broadcasting in southern Europe ranges from highly developed to developing highly. Italian, Spanish and Portuguese radio is unique, creative and very popular. Radio in Croatia, Serbia and Greece has had ups and downs. The ftm Knowledge file includes Resources. 126 pages PDF (June 2015)

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Europe's Radio - Western Europe

Opportunity meets tradition in Western Europe's radio broadcasting. Change has come fast and yet oh, so slowly. This ftm Knowledge file contains material and resources on public and private radio broadcasting in Austria, Belgium, France, Germany, Liechtenstein, Netherlands and Switzerland. 244 pages. Resources. PDF (September 2013)

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Europe’s Radio – Eastern Europe

Eastern Europe’s radio writes new rules. In fact, most everything about radio in this region is new... and changes often. The ftm Knowledge file reports on Belarus, Bulgaria, Czech Republic, Hungary, Moldova, Poland, Romania, Russia, Slovakia and Ukraine. 159 pages PDF (April 2013)

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Europe’s Radio – Northern Europe

Northern Europe’s radio has a very digital sound. And change is in the air. Economic challenges abound for both public and commercial broadcasters. The ftm Knowledge file reports on Denmark, Estonia, Finland, Iceland, Ireland, Latvia, Lithuania, Norway, Sweden and the UK. 144 pages PDF includes Resources (November 2012)

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Digital Radio - Possibilities and Probabilities

Digital radio has many platforms. From broadcast platforms to internet radio and rapidly emerging smartphone platforms, listeners and broadcasters have choices galore and decisions to make. Some regulators have made up their minds, others not, some hedging their bets. This ftm Knowledge file details the possibilities for digital broadcasting and the probabilities for success. Includes Resources 149 pages PDF (August 2012)

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The Six Radio Brands is about the uniquely European development of radio brands. Competition among broadcasters - and certainly between the public and commercial sectors - gives radio in Europe a rich dynamic. As consumers become more media-literate and demand more attachment broadcasters find target markets illusive.
Regulators, advertisers and broadcasters take turns trying to influence radio brands. Culture and technology makes an impact. More and more, the greatest influence comes from consumers.
The Six Radio Brands describes advantages and pit-falls of brand strategies, with illustrations from current radio practice.

100 pages. 2004

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