ftm Radio Page - April 26, 2013

Changes, More Channels Push Bigger Audience
Tough times turn broadcasters to joint ventures and acquisitions to hold on to market share. While some media houses throw in the towel, others are seeing sunshine. But content is still king as new channels attract audiences.

Digital media tied to economic development
The mountain view

The development strategy of digital radio supporters in Italy differs from the usual plan. Rather than an initial focus on urban centers followed by moving cautiously into less densely populated areas, the Italian test model focuses on coverage in rural areas. The new digital radio effort was launched in the rural and quite mountainous Trentino province of northern Italy with a major highway passing through it to the Austrian border, effectively launching digital radio of the DAB+ variety in Italy.

“Unlike television we do not have an obligatory switch-off,” said public broadcaster RAI Director General Luigi Gubitosi, quoted by Corriere delle Comunicazioni (April 15), “and that makes it even more difficult to make people understand…the potential, which creates a new way of thinking about radio usage.” RAI is participating through its national digital multiplex operator Rai Way. (See more on media in Italy here)

The Italian Communications Authority (AgCom), prompted by the Ministry of Economic Development, approved the experimental DAB+ transmissions of 22 national and local radio channels in Trentino province. WorldDMB organized a celebratory conference (April 16) along with multiplex operators Trentino Network and Club DAB Italia. An AgCom spokesperson told the conference that the digital radio experiment would expand into the adjacent South Tyrol province. Rural populations are considered prime targets for new media technologies because of lesser competition from analogue media and high demand from development agencies. (See more on digital radio here)

“It will be important that broadcasters are able to create content and exclusive products for DAB, integrated with traditional ones and capable of generating high added-value,” said Association for Digital Radio in Italy (ARD) Stefano Ciccotti, “thus creating a market attractive to advertisers and listeners.”

“Italy arrives a little late to digital radio,” noted Mr. Gubitosi, “and for that reason we must accelerate the process. RAI believes in innovation as a factor of development and therefore intends to invest in new technologies. The experience in Trentino will be invaluable for the rest of Italy.”

Radio Page week ending April 19, 2013
radio in France, Médiamétrie, radio audience, RTL, France Inter, NRJ

Radio Page week ending April 12, 2013
radio in Austria, ORF, O3, Kronehit, KommAustria, radio in Sweden, TNS Sifo, Sveriges Radio, local radio, Mix Megapol, NRJ

Radio Page week ending April 5, 2013
radio in France, international broadcasting, RFI, Monte Carlo Doualiya

Radio Page week ending April 5, 2013
radio in France, international broadcasting, RFI, Monte Carlo Doualiya

Radio Page week ending March 29, 2013
radio in Poland, RMF Group, Millward Brown, Radio MAXXX, Bauer Media, RMF FM, Eurozet, Time Radio Group, VOX FM, Radio Plus, Polskie Radio Jedynka

Radio Page week ending March 22, 2013
radio in France, RTL Group, RTL2, Fun Radio

Recently added radio audience figures and resources

• France - Greater Paris Radio Audience (25/04/2013)
  national and local channels, market share, trend
• Spain - National Radio Audience (24/04/2013)
  national channels, reach share, trend
• France - National Radio Audience (16/04/2013)
  national channels, sectors, market share, reach/TSL
• Poland Major Media - Radio Broadcasting (28/03/2013)
  public and private radio channels, management, platforms, market share
• Germany - Radio Audience (06/03/2013)
  leading stations, audience trend, daily reach
• Lithuania Major Media - Radio Broadcasting (25/02/2013)
  public and private radio channels, management, platforms, audience reach
• Czech Republic Major Media - Radio Broadcasting (18/02/2013)
  public and private radio channels, management, audience reach
• UK - National Radio Audience (30/01/2013)
  market share, trend, sectors
• UK - London Radio Audience (30/01/2013)
  market share, trend
• UK - National Radio Audience (30/01/2013)
  BBC/commercial 'gap'
• Switzerland - Radio listening by region (20/01/2013)
  public and private sectors, penetration, time spent listening
• Switzerland - French region Radio Audience (20/01/2013)
  share, trend
• Switzerland - Swiss-German region Radio Audience (20/01/2013)
  share, trend
• Switzerland - Italian region Radio Audience (20/01/2013)
  share, trend

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