ftm Radio Page - March 22, 2013

Broadcaster looks to brand proximity for new revenue
Franchising works, too

Tight advertising markets are sending broadcasters deeper into revenue diversification strategies. From franchising to concert promotion every asset is examined for development potential. “We must find new resources and expand into digital,” said RTL2 and Fun Radio general director Jérôme Fouqueray to Le Figaro (March 18).

The two French national music channels are owned by RTL Group, which also owns the separately managed general interest channel RTL. Pop-rock RTL2 has been on an upswing in recent Médiamétrie audience surveys while dance music channel Fun Radio appear on the wane. RTL2 organizes “very private concerts” with “the finest brands in pop rock music,” he explained. “What is important is to create proximity with pop rock icons.” (See more on media in France)

Revenue enhancement has also come from international franchising of the Fun Radio brand, most recently into Spain. ”We are considering the idea of expanding throughout the Spanish -speaking world,” he added. The Fun Radio brand also appears Belgium, Slovakia and French overseas territories. The Fun Radio brand can also be found in Sweden and Romania.

Other French radio broadcasters, notably Lagardère and NRJ Group, have pursued new revenue through concert promotion, music production, format franchising, international ownership, television and just about anything else they can think of. M. Fouqueray suggested the new streams are producing about 5% of total revenue. (JMH)

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Recently added radio audience figures and resources

• Germany - Radio Audience (06/03/2013)
  leading stations, audience trend, daily reach
• Lithuania Major Media - Radio Broadcasting (25/02/2013)
  public and private radio channels, management, platforms, audience reach
• Czech Republic Major Media - Radio Broadcasting (18/02/2013)
  public and private radio channels, management, audience reach
• UK - National Radio Audience (30/01/2013)
  market share, trend, sectors
• UK - London Radio Audience (30/01/2013)
  market share, trend
• UK - National Radio Audience (30/01/2013)
  BBC/commercial 'gap'
• France - Greater Paris Radio Audience (21/01/2013)
  national and local channels, market share, trend
• Switzerland - Radio listening by region (20/01/2013)
  public and private sectors, penetration, time spent listening
• Switzerland - French region Radio Audience (20/01/2013)
  share, trend
• Switzerland - Swiss-German region Radio Audience (20/01/2013)
  share, trend
• Switzerland - Italian region Radio Audience (20/01/2013)
  share, trend
• France - National Radio Audience (15/01/2013)
  national channels, sectors, market share, reach/TSL

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