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ftm Radio Page - week ending December 1, 2017

Top national channels zoom ahead, regulator adds frequencies
audiences desert state channels

Big national radio channels extended their leads in the most recent Polish national radio audience estimates. Networking certainly has its benefits. More of that is to come as new FM licenses are awarded.

Market leader RMF FM showed a continued strength in the August-October Millward Brown Radio Track market share estimates, compiled by wirtualnemedia.pl (November 14). Year on year the national channel rose to 25.5% market share from 24.2%. RMF FM was the first commercial radio channel licenses in Poland, appearing in 1990, and is owned by Bauer Media.

Also with a strong increase was Radio Zet, owned by Eurozet (Lagardère), in second place nationally with 13.9% market share up from 13.0% one year on. Youth-oriented network Radio Eska placed 3rd, 7.8% market share from 6.7%. Results for Warsaw-based Eska Rock are now combined with Radio Eska. Dance music channel Vox FM fell to 3.8% market share from 4.5%. (See Poland national radio audience trend chart here in Resources)

Main channels of state broadcaster Polskie Radio (PR) fell significantly. Full-service PR Jedynka dropped to 4th place, one year on, 7.7% market share from 8.8%. PR Trojka, once a highly popular alternative music channel, dropped to 6.5% market from 7.1%. Programming was adapted last year to the conservative wishes of the current Polish government, followed by street demonstrations by former fans. (See more about media in Poland here)

Media regulator KRRiT approved increased FM distribution for RMF Maxxx, owned by Bauer Media, effectively make it a national channel, reported wirtualnemedia.pl (November 29). Eurozet was granted a ten year FM concession for Meloradio to operate in Gizycho, north-east Poland. Meloradio was re-branded from Zet Gold in September. The KRRiT extended the concession for Radio 90 FM, operating in southwestern Poland. Two FM frequencies have been set aside for religious broadcasting in the southern Poland touristic region Swietokrzyskie Voivodeship.

New public radio channel promises to stay on the air
a long time coming

A new public radio channel has popped up in the Spanish province of Valencia. A Punt Radio has been in test mode since mid-November, just music and occasional announcements, with full-fledged broadcasting expected sometime in December. A director for the new public broadcaster - Empar Marco - was hired in February. A website has already appeared, mostly for children, and a television channel is promised by April.

A Punt Radio and TV will, when completely rolled-out, serve the semi-autonomous Valencian Community, comprised of provinces Valencia, Alicante and Castellon in east-central Spain. Most of Spain’s semi-autonomous communities have public broadcasters, typically with one to three radio channels and one or more TV channels. The Valencian Community is the fourth largest semi-autonomous region by population, following Madrid, Andalusia and Catalonia. Test broadcasts are operating on three FM frequencies, one in each province. (See more about media in Spain here)

The region had been served by public broadcaster Radiotelevisión Valenciana (RTVV) until four years ago - November 29, 2013 - when the regional government pulled the plug. A very cheeky El Mundo (November 26) highlighted the number of days missing - 1,462. RTVV had operated two radio channels - Nou Radio and Si Radio - and several TV channels. The Valencian government tried to revive RTVV in 2015, which failed on arguments about independence from politicians.

Still at the last moment there arguments remain. Unions want former RTVV employees given priority in staffing. A annual budget has been set at €55 million, the proviso being it cannot be raised for three years.


Radio Page week ending November 24, 2017
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Radio Page week ending November 17, 2017
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Radio Page week ending November 10, 2017
radio in Poland, digital radio, Polskie Radio, Radio Chopin

Radio Page week ending November 3, 2017
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Radio Page week ending October 27, 2017
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Radio Page week ending October 20, 2017
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Radio Page week ending October 13, 2017
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Radio Page week ending October 6, 2017
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Recently added radio audience figures and resources


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