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Five languages shape the story at new radio station
"approach it a little bit differently"

Radio is known as the medium for the message. Media theorist Marshall McLuhan called radio a “hot medium,” referring to its appeal to imagination. Others have noted radio’s appeal to community.

A new FM radio station took to the airwaves in Edmonton, Alberta, Canada this week (February 1). After approvals were granted, followed by a coronavirus pandemic extension, CIWE The Raven is on the air. The station in bilingual, explained Aboriginal Multi-Media Society of Alberta (AMMSA) chief executive Bert Crowfoot in a statement quoted by Global News (February 1). “In Indigenous culture, the raven is a messenger. It lets people know that there’s somebody else in the area. It comes in and it’s like a storyteller.”

“When it comes to language programming,” he explained, “we approach it a little bit differently. When you’ve got five languages that you’re trying to put on the air, to a non-speaker or a non-Indigenous person, it all sounds like the same thing.” The station is part of the Windspeaker group, owner of another Edmonton station, CFWE, Calgary station CJWE and an Edmonton newspaper.

“On The Raven, you’ll be getting rock, blues, hip hop as well as other alternative genres,” said Mr. Crowfoot. “When we applied for this licence, we said everything but country. It was awesome to hear that music on the station.” He added that stations in the Windspeaker Group are self-sufficient.

As a postscript: the late Marshall McLuhan was Canadian.

Radio station to listeners: don't take us seriously
Who's the joke now?

Pranks have been a mainstay of radio programming for decades. Some, albeit rarely, are well-done and truly funny. Others just goofy. Often these appear on April Fool’s Day or just ahead of a format change.

A radio prank got the best of Berlin, Germany radio station 94.3 rs2 last week (January 28). Starting with the morning show, 94.3 rs2 presented “Corona is over with rs2.” Show hosts relayed that “the World Heath Organization has declared the coronavirus eradicated” and was popping champaign corks, reported daily newspaper Tagesspiegel (January 28). The “enthusiastic” German Federal government proposed a “Covication” in the “happy month of May.” The choice bits continued as part of “time travel into the year 2022.” Included too was something about Elon Musk building a space center in Brandenburg. (See more about media in Germany here)

Satire is a very subtle literary form. Required is that the audience mostly “gets” the joke. Those who don’t are the joke.

Through the morning hours the 94.3 rs2 show hosts kept up the prank. By the time offices started opening the phones started ringing. Regulator Berlin-Brandenburg Media Institute (Medienanstalt Berlin-Brandenburg - MABB) was on the line. Very quickly, messages appeared on the air pointing out "that Corona is unfortunately not over yet.” Earlier in the week station officials indicated to the MABB only that a special “radioday” would be appearing on the airwaves.

Excerpts featured on a designated WhatApp page did not, however, include the disclaimer. “Excited citizens” had come forward to various municipal offices only to be told “this is satire and the pandemic is not over.”

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