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ftm Radio Page - week ending July 10, 2020

Extensions granted to all radio licenses, reasoning varies
it's the virus

UK broadcast regulator OFCOM has given three DAB multiplex operators serving regional areas more time to fire up the transmitters. The operators - Nation, Bauer and MuxCo/Nation - had asked for the extensions due to “exceptional circumstances arising from the CORONA-19 pandemic,” said RadioToday UK (July 7). Further details were not disclosed but the DAB multiplex operators now have an additional year. It is expected that other DAB multiplex operators with licenses expiring this year will also be getting automatic extensions. (See more about digital radio here)

Last week, another extension was announced. Commercial AM/MW and FM broadcast licenses have been granted 10-year license extensions to provide “certainty to commercial radio as it seeks to manage the financial impact of coronavirus,” wrote media/tech portal Advanced Television (July 3). Absolute Radio, Classic FM and TalkSport, among others, have licenses expiring in 2020. The announcement was made by State Minister for Media and Data John Whittingdale for the Department for Digital, Culture, Media and Sport (DCMS). Public broadcaster BBC radio transmission is governed by separate legislation. (See more about media in the UK here)

As digital platform listening pushed above 50% in recent months, DAB support groups and digitally-invested broadcasters started popping corks to celebrate the end of analogue radio broadcasting. The DAB platform is only a portion of total digital radio/audio usage. Listening via mobile devices, essentially web channels, has been the fastest component of digital listening over the last year.

Radio reach grows for news stations, others not so much
"local radio holds it own"

Local radio stations scored well in the annual Bavarian audience estimates released this week for the Local Radio Day event. On aggregate local Bavarian stations reached 26.4% of the 14-years plus audience. While regional public channel Bayern 1 reached 29.7%, the aggregate of local stations placed ahead of regional private channel Antenne Bayern (24.1%) and regional public channel Bayern 3.

Within the 14 to 49 year age group beloved by media buyers, the aggregate Monday through Friday reach of local stations was on top with 31.0%, ahead of Antenne Bayern (30.1%), Bayern 3 (24.7% and Bayern 1 (17.7%). Average daily time spent listening to local stations increased, on aggregate, to 45 minutes from 42 minutes one year on. Alas, total daily reach in Bavaria dropped to 84.4% from 86.3% in 2018. Aggregate daily reach for local station was also lower, from 29.2% in 2018. News and talk channel Bayern 1 rose slightly from 29.5% in 2018. Regional public all-news channel B5 Aktuell rose to 7.1% reach share from 6.1% in 2018. (See more about media in Germany here)

The audience estimates were produced by private broadcasting regulator BLM (Bavaria State Center for New Media - Bayerische Landeszentrale für neue Medien) and market researcher Kantar. It is separate from the national twice yearly AG.MA Audio survey. The Local Radio Day was attended virtually July 7th by about 600 participants.

Siegfried Schneider, President of the Bavarian State Center for New Media (BLM), emphasized: “Good content, creative innovation and digital availability are decisive for local brands on the way to the digital world,” said BLM president Siegfried Schneider in a statement. “The new figures… once again demonstrate that this potential is there. The clear message is: Local radio holds its own in the growing audio competition."

Radio Page week ending July 3, 2020
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Radio Page week ending June 26, 2020
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Radio Page week ending June 19, 2020
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Radio Page week ending June 12, 2020
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Radio Page week ending June 5, 2020
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Radio Page week ending May 29, 2020
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Radio Page week ending May 8, 2020
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Radio Page week ending May 1, 2020
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Radio Page week ending April 24, 2020
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Radio Page week ending April 17, 2020
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Radio Page week ending April 10, 2020
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Radio Page week ending February 7, 2020
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Radio Page week ending January 31, 2020
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Radio Page week ending January 10, 2020
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Radio Page week ending December 20, 2019
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Radio Page week ending December 6, 2019
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Radio Page week ending November 29, 2019
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Radio Page week ending November 22, 2019
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Radio Page week ending November 8, 2019
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Radio Page week ending November 1, 2019
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Radio Page week ending October 25, 2019
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Radio Page week ending October 18, 2019
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Radio Page week ending October 11, 2019
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Radio Page week ending October 4, 2019
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Radio Page week ending September 27, 2019
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Radio Page week ending August 2, 2019
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Radio Page week ending July 26, 2019
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Radio Page week ending July 19, 2019
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Radio Page week ending June 21, 2019
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Recently added radio audience figures and resources

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The Six Radio Brands is about the uniquely European development of radio brands. Competition among broadcasters - and certainly between the public and commercial sectors - gives radio in Europe a rich dynamic. As consumers become more media-literate and demand more attachment broadcasters find target markets illusive.
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