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ftm Radio Page - week ending April 17, 2020

Market In Turmoil, Big Brands Offer Comfort, Stability
winners At a time when attention spans are challenged, advantage goes to the strongest brands. Weight is tipped to those with proven benefit. Marginal offers are, for the most part, set aside for easier times. Such is the reality of choice and novelty.

 

 

Pop-up radio station entertains those in lockdown
"pure improvisation"

Media is proving its essential role as a facilitator for contact and information during emergencies. Big outlets, understandably, focus on the big issues. Their workers, themselves, are operating under stressful conditions. In under-represented villages and towns these services are being undertaken by volunteers.

Such a group of volunteers in the Spanish village of Sada set up an online radio station to reach out to those with limited contact during the lockdowns. Radio Patio Cuarentena has been available on WhatsApp and other platforms since mid-March, operating four or five hours a day. Former radio DJ Antonio Farina set up the radio station in his living room, reports public broadcaster RTVE (April 14). After his restaurant closed due to lockdowns, he turned to his former occupation. Every radio person knows how the attraction for the medium never fades. (See more about media in Spain here)

"Technically I only need a computer, a mixer, a microphone and two telephones,” he said to online news portal NIUS (March 31). “The neighbors send us voice messages, sometimes because they want to send a greeting to a friend or the soccer team or because they want to dedicate a song. They also ask us to notify the neighbors on a specific street to sing a happy birthday. The program is pure improvisation."


Radio Page week ending April 10, 2020
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Radio Page week ending April 3, 2020
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Radio Page week ending March 27, 2020
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Radio Page week ending March 20, 2020
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Radio Page week ending March 13, 2020
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Radio Page week ending March 6, 2020
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Radio Page week ending February 28, 2020
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Radio Page week ending February 21, 2020
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Radio Page week ending February 7, 2020
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Radio Page week ending January 31, 2020
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Radio Page week ending January 24, 2020
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Radio Page week ending January 24, 2020
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Radio Page week ending January 17, 2020
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Radio Page week ending January 10, 2020
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Radio Page week ending December 20, 2019
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Radio Page week ending December 6, 2019
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Radio Page week ending November 29, 2019
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Radio Page week ending November 22, 2019
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Radio Page week ending November 15, 2019
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Radio Page week ending November 8, 2019
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Radio Page week ending November 1, 2019
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Radio Page week ending October 25, 2019
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Radio Page week ending October 18, 2019
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Radio Page week ending October 11, 2019
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Radio Page week ending October 4, 2019
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Radio Page week ending September 27, 2019
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Radio Page week ending September 20, 2019
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Radio Page week ending September 6, 2019
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Radio Page week ending August 2, 2019
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Radio Page week ending July 26, 2019
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Radio Page week ending July 19, 2019
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Radio Page week ending July 12, 2019
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Radio Page week ending July 5, 2019
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Radio Page week ending June 28, 2019
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Radio Page week ending June 21, 2019
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