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Broadcaster returns foreign music on listener complaints
same old song

In mid-March Polish regional state radio channel Radio Olsztyn adjusted its music playlist to include only tunes by Polish artists. “Due to the coronavirus epidemic, artists lost their ability to perform,” said station director Leszek Sobanski, in a statement released by musicians union RKW (March 16). “Lack of contact with the audience deprived them of the chance to earn money. We are doing this so that the profits from royalties will partly alleviate the poor financial situation of our Polish musicians.”

Six weeks later, that initiative has been abandoned. “After a few weeks it turned out that the number of Polish radio songs is not at all impressive,” said Mr. Sobanski to state news agency PAP (April 28). “That is why I decided that we are introducing 30% foreign songs. We will play more Polish music when needed.” Listeners, he said, had “expressed” a preference for a “greater variety of music.” (See more about media in Poland here)

Radio Olsztyn is one of 17 regional channels of state broadcaster Polskie Radio. It serves northeast Poland, bordering the Russian territory of Kaliningrad to the north and a corner of the Baltic Sea. Radio broadcasters are obligated by law to offer 33% Polish music.

Pop-up radio to bring celebration to AM band
keep thinking

Pop-up retail has been a thing for more than two decades. Pop-up radio is more recent. The idea is the same, more or less; create a flash. Pop-up retail may well return as quarantine conditions abate. Pop-up radio has more possibilities.

For one 24-hour period Absolute Radio 40s will pop-up in the UK. Bauer Media, owner of the Absolute Radio franchise, selected May 8th to offer music and stories from the 1940s. May 8th is VE Day, a national holiday commemorating the end of World War 2 in Europe. Think Bennie Goodman, the Andrews Sisters, Glenn Miller and more, all totally unknown to Millennials. “The 75th anniversary of VE Day is a momentous event in our history and it’s tragic that celebrations have had to be rightly curtailed because of the coronavirus.” said Absolute Radio Content Director Paul Sylvester in a statement (April 28). (See more about media in the UK here)

With Absolute Radio in the UK, Bauer Media has been a master of brand extension and taking advantage of every possible platform. Absolute Radio 40s will appear, for a bit of authenticity, on the 1215 kHz AM/MW frequency as well as DAB in London and online everywhere. UK media regulator OFCOM is typically liberal about licensing event-oriented radio channels.

In a certain sign of the times, financial support for Absolute Radio 40s comes from the Audio Content Fund formed by audio production association AudioUK and commercial radio trade association Radiocentre to distribute grants from the UK Department of Digital, Culture, Media and Sport for the promotion of difficult to fund projects. Part of media creativity is knowing where to find the funding.

Radio Page week ending April 24, 2020
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Radio Page week ending April 17, 2020
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Radio Page week ending April 10, 2020
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Radio Page week ending November 1, 2019
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Radio Page week ending October 4, 2019
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Radio Page week ending July 26, 2019
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