followthemedia.com
a knowledge base for media professionals 		ftm Radio Page
ftm Home Page

ftm Radio Page - week ending January 7, 2022

Ad spending to rise as media buyers love those smart speakers
what happened to radio?

Forecasts for UK radio ad spending this year are looking good. Media buyers, still working from home, are eager to place spots for clients - the “brands” - on just about every audio platform. This year they can. Last year they couldn’t. Actually, media buyers intend spending their clients money just about anywhere.

This year’s UK radio ad spending could be £731 million (about €895 million), according to a forecast by UK media researcher Enders Analysis, reported ad business portal Campaign (January 4). That’s a boost from £693 million (€829 million) in pre-corona pandemic 2019 and a healthy jump from early pandemic 2020 £577 million (€690 million). The headline is “the pandemic is over, get out there and spend.” Total UK ad spending for 2022 could be £17.86 billion, said the forecast, about €21.4 billion. (See more about ad spending here)

National commercial radio channels will be “the vast majority of advertisers,” said UK commercial radio support group Radiocentre chief operating officer Mark Payton, who unsurprisingly noted digital channels are “the fastest-growing.” UK commercial broadcasters over the last several years have taken advantage of the digital radio (DAB+) rage adding channels, converting many to national or quasi-national coverage. Media buyers love this because their clients understand the concept. Ad spending on local stations will be “trailing,” said the Enders Analysis forecast. Radio channels of UK public broadcaster BBC, still with huge aggregate reach, don’t do advertising. (See more about UK media here)

The Enders Analysis forecast is predicated on long-held views, even pre-pandemic, that further digital transition will cure all advertising ills. More ad tech means better targeting, long a demand of media buyers. “The transition to digital alongside the growth of the smart speaker market has enabled broadcasters to benefit from tighter targeting with the use of first party data, while ad technology enables addressable and interactive advertising,” said the forecast report. “Digital ad formats are sold at a premium to linear and as listening moves more online this will enable broadcasters to increase yield in real terms, a feat not achieved for many years.”

Women speak up with new radio channels
"give them a voice around the clock"

Across the globe there are more media outlets for women and by women. Considering well-understood demographics, not to forget a spirit of the times, this is hardly surprising. Stepping beyond the media fringes remains a challenge but extraordinary leadership can be quite effective.

Radio de la femme (Women’s Radio-RFM) arrived in late 2020, broadcasting on FM to Kinshasa, capital of DRC. The NGO Generation Femme formed the broadcaster. In charge was - and still is - Elfie-Esther Nkishi Ilunga.

“This radio station will make you discover the merits and prowess of the Congolese woman as well as those of other women of the world,” said Ms Nkishi to CongoPress (October 13, 2020). “It is a space to promote women and give them a voice around the clock.” She declared the radio station to be the first for women in Central Africa.

Today, Radio de la femme broadcasts with a distinctly feminist perspective. There is a staff of 12, four of whom are male. Ms Nkishi has a daily program. “Since I talk a lot, it is often said that I mistreat my husband,” she said to French daily Le Monde correspondent Coralie Pierret (December 30). “In this country, one cannot speak in front of the men.” (See more about media in Africa here)

“When I started, female journalists did not have a good reputation,” she continued. “They were considered little girls.” Her father - Joseph Ilunga Kabouyi, - had been a newspaper publisher and not pleased with this career choice. He preferred a legal career “so you will have the opportunity to speak that way,” she recalled.

Radio de la femme operates as a non-profit, forgoing advertising in favor of subscriptions and donations. “We still have enough (money) to last a year,” said Ms Nkishi. The station’s coverage area includes Brazzaville, capital of neighbor Republic of Congo.

Radio Page week ending December 17, 2021
radio in Germany, shortwave radio, NDR, Gruss an Bord

Radio Page week ending December 10, 2021
radio in Switzerland, digital radio, FM shutoff, mobile media, radio in Poland, audience measurement, Radio Track, Polskie Radio

Radio Page week ending December 3, 2021
radio in Germany, online audio, MA Audio, streaming audio, radio in Hungary, radio license, Klubradio, European Commission, Media Council

Radio Page week ending November 26, 2021
radio in Kazakhstan, media in Central Asia, Qazag Radiosy, media in the US, Edison Research, NPR, Spoken Word Audio Report, spoken word, podcasts, mobile media, radio audience

Radio Page week ending November 19, 2021
radio in France, Médiamétrie, radio audience, coronavirus, Radio France, France Inter, France Info, France Bleu, RTL, Europe 1, radio in Spain, Cadena SER, investigative reporters, Prisa Group, Vivendi

Radio Page week ending November 12, 2021
radio in Germany, comedy, Radio Badesalz, radio in the UK, BBC Radio 2, holiday charity, Kitchen Disco, podcasts, podcasting, market segments, lifestyle, PWC, Kantar

Radio Page week ending November 5, 2021
Radio in Sweden, Radio Disney, Bauer Media, Walt Disney Company, radio in Germany, radio in Poland, MDR, Radio Wroclaw

Radio Page week ending October 29, 2021
radio audience, RAJAR, measurement, BBC, radio in Norway, radio in the UK, digital radio, FM shut-off, radio in Denmark, Radio Loud, Culture Ministry, Radio24syv

Radio Page week ending October 22, 2021
radio in Palestine, online radio, community radio, Radio Alhara, radio in the US, Chicago Public Media, WBEZ, podcasts, Chicago Sun-Times, mergers and acquisitions, paywalls, radio in France, Radioplayer France

Radio Page week ending October 15, 2021
New York Times Company, podcasts, podcasting, radio in France, DAB+, AirZen, digital radio, European Commission, Digital Markets Act, European Broadcasting Union, EBU, Association of European Radios, AER, Alexa, Siri, smart speakers

Radio Page week ending October 8, 2021
radio in Australia, radio audience, audience measurement, coronavirus, news radio, talk radio, ABC, Sweden, podcasts, podcasting, Bauer Media, PodPlay, Schibsted, NENT

Radio Page week ending October 1, 2021
radio in Zimbabwe, radio in Africa, community radio, UNESCO, radio in Denmark, Radio Loud, DAB+, digital radio, mobile media, radio in Australia, Nova

Radio Page week ending September 24, 2021
radio in the UK, Classic FM, classical music, Nigel Kennedy, radio in France, Mediametrie, radio audience, France Inter, France Bleu, Nostalgie

Radio Page week ending September 17, 2021
radio in Ireland, Freedom FM, pirate radio, Broadcasting Authority of Ireland, radio in Afghanistan, Milma Radio, radio in France, Europe 1, CSA, elections and media

Radio Page week ending September 10, 2021
radio in Germany, German Radio Prize, Radio Wuppertal

Radio Page week ending August 6, 2021
radio the UK, Radio Caroline, Ofcom, radio license, sports radio, baseball, KDKA, MTV

Radio Page week ending July 30, 2021
radio in Austria, RadioTest, ORF, KroneHit, Radio 88.6, audience measurement, radio in France, Mediametrie, radio audience, greater Paris radio, FIP, coronavirus

Radio Page week ending July 23, 2021
radio in New Zealand, GfK, RNZ National, Newstalk ZB, The Breeze, radio in Germany, Vaunet, FM radio, coronavirus, radio audience

Radio Page week ending July 16, 2021
radio in France, Médiamétrie, radio audience, national reach, RTL, Radio France, France Inter, France Info, RMC, Europe 1, NRJ, Nostalgie, RFM, radio in Spain, EGM, AIMC, Cadena SER, Grupo Prisa, Cadena Cope, Onda Cero, RNE, esRadio, Los 40 Principales, Atresmedia, show hosts, coronavirus

Radio Page week ending July 9, 2021
radio in France, Europe 1, CNews, Vivendi, Lagardere Group, radio in Switzerland, mergers and acquisitions, BNJ Suisse, SSR-SRG, Radio Swiss Pop

Radio Page week ending July 2, 2021
radio in Hong Kong, RTHK, censorship, radio in Germany, Antenne Bayern, Antenne NRW, LfM, radio license

Recently added radio audience figures and resources

Also see ftm Knowledge

Europe's Radio - Southern Europe

Radio broadcasting in southern Europe ranges from highly developed to developing highly. Italian, Spanish and Portuguese radio is unique, creative and very popular. Radio in Croatia, Serbia and Greece has had ups and downs. The ftm Knowledge file includes Resources. 126 pages PDF (June 2015)

Order here

Europe's Radio - Western Europe

Opportunity meets tradition in Western Europe's radio broadcasting. Change has come fast and yet oh, so slowly. This ftm Knowledge file contains material and resources on public and private radio broadcasting in Austria, Belgium, France, Germany, Liechtenstein, Netherlands and Switzerland. 244 pages. Resources. PDF (September 2013)

Order here

Europe’s Radio – Eastern Europe

Eastern Europe’s radio writes new rules. In fact, most everything about radio in this region is new... and changes often. The ftm Knowledge file reports on Belarus, Bulgaria, Czech Republic, Hungary, Moldova, Poland, Romania, Russia, Slovakia and Ukraine. 159 pages PDF (April 2013)

Order here

Europe’s Radio – Northern Europe

Northern Europe’s radio has a very digital sound. And change is in the air. Economic challenges abound for both public and commercial broadcasters. The ftm Knowledge file reports on Denmark, Estonia, Finland, Iceland, Ireland, Latvia, Lithuania, Norway, Sweden and the UK. 144 pages PDF includes Resources (November 2012)

Order here

Digital Radio - Possibilities and Probabilities

Digital radio has many platforms. From broadcast platforms to internet radio and rapidly emerging smartphone platforms, listeners and broadcasters have choices galore and decisions to make. Some regulators have made up their minds, others not, some hedging their bets. This ftm Knowledge file details the possibilities for digital broadcasting and the probabilities for success. Includes Resources 149 pages PDF (August 2012)

Order here

Become an ftm Individual or Corporate Member and receive Knowledge files at no charge. JOIN HERE!

ftm Knowledge files are available to Members at no additional charge.

The Six Radio Brands is about the uniquely European development of radio brands. Competition among broadcasters - and certainly between the public and commercial sectors - gives radio in Europe a rich dynamic. As consumers become more media-literate and demand more attachment broadcasters find target markets illusive.
Regulators, advertisers and broadcasters take turns trying to influence radio brands. Culture and technology makes an impact. More and more, the greatest influence comes from consumers.
The Six Radio Brands describes advantages and pit-falls of brand strategies, with illustrations from current radio practice.

100 pages. 2004

Available at no charge to ftm Members, €49 for others. Email for more information

copyright ©2004-2022 ftm partners, unless otherwise noted Contact Us • About Us