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Improvisation fits with online radio
on with the show

Nearly every competent psychotherapist councils weary patients to occasionally inject a bit of humor into daily life. It’s good for the mental health, more so in these times of doom and gloom. Certainly, radio and TV programs offer comedy, even newspapers, some inadvertently. Typically these are short bits; a joke during the morning show, a sketch on late night TV, Andy Borowitz in The New Yorker. We laugh, giggle, smile before going back to the grind.

Theater is a perfect place for comedy; highly interactive with all the sight-jokes. Coronavirus lockdowns and various mandates have brought the house down, literally. High profile musicians have become highly vocal, not their specialty, about disruption of the venues. But they still have Spotify to help make the Ferrari payments. Comedians must perform.

Two German comedians - Henni Nachtsheim und Gerd Knebel - turned to online radio and, of course, podcasts. They created Radio Badesalz. "The idea came to us in the summer of last year when it became clear to us that we would probably not be able to perform live for a long time,” said Herr Nachtsheim to Frankfurter Allgemeine Zeitung (FAZ) (November 11). Radio is a great place for improvisation. They needed technical assistance. “We didn't know how to set up and operate an Internet radio.” (See more about media in Germany here)

That chore accomplished, studio constructed in an unused room, Radio Badesalz debuted 13 months ago. Being stage performers for 40 years they didn’t quite know what to expect. "When we asked our producer during the first show how many people were listening, he replied 188. We had to take a deep breath.” Today, 200,000 are tuning-in, so to speak. The show has live musical collaborators and a female comedy duo. A compilation album was just released on Frau Batz Records.

Holidays approaching, dance marathon fundraiser organized
Kitchen Disco long version

With the imminent arrival of year-end holidays, broadcasters are warming listeners with charity appeals. Marathons are popular. They can be attention-getting and effective for all.

UK public broadcaster BBC Radio 2 has organized a 24-hour dance-athon for next week, November 16. Pop star Sophie Ellis-Baxter will “attempt” to dance, said the BBC statement, for Radio 2’s BBC Children in Need Challenge from 9 o’clock Tuesday morning (local time) until 9 o’clock Wednesday morning. Ms Ellis-Baxter has hosted, irregularly, Kitchen Disco on Radio 2 over the last year and a half. (See more about media in the UK here)

“Sophie’s Kitchen Disco has uplifted everyone and spread so much joy over these past 18 months, so what better way to keep the nation entertained than with an extended Kitchen Disco Danceathon for BBC Children In Need 2021,” said BBC Radio chief Helen Thomas. “I’m so proud of Radio 2’s ongoing partnership with the charity, which has raised over £50.2 million across the past 10 years.” (See more about the BBC here)

Another BBC Children in Need will arrive next week (November 19) the 2021 Terry Wogan Fundraiser of the Year Award will by bestowed on BBC Radio1. On the same day Radio 2 will salute different charity projects by offering specially selected music each daytime hour.

“I love to dance,” said Ms Ellis-Baxter. “I love to ‘Kitchen Disco’, but can I keep going for a whole 24 hours? I’m sure I can for BBC Children In Need… with the support of Radio 2’s fantastic listeners!” Ms Ellis-Baxter also hosts Acast’s ‘Spinning Plates’ podcast.

Podcasts Are a Lifestyle Feature
always on the go Marketers and others have composed and studied lifestyle segments over several decades for insights. “Experientials” were identified in the 1970s as not just a good marketing target but an important framework for brand development. Examples abound from Apple’s iPod and iPhone to Club Med and Nike’s Just Do It. Experientials associate with a certain affluent, youth-inspired and footloose lifestyle. Marketers adore them still.

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