followthemedia.com
a knowledge base for media professionals 		ftm Radio Page
ftm Home Page

ftm Radio Page - week ending July 30, 2021

Radio struggled in the pandemic year, private stations most hit
another win for public channels

Radio reach in Austria dipped slightly over the last year, according to the RadioTest audience estimates for the July 2020 to July 2021 period, released this week (July 29). National daily reach during the period was 75.6% of persons 10 years and older, Monday to Sunday. Among persons 14 to 49 years total daily reach was 70.0%.

For public broadcaster ORF aggregate daily reach was slightly lower at 61.4% from 62.2% in the like period one year on. ORF regional channels fell to 28.3% aggregate daily reach from 29.7%. In the national data, ORF youth channel Ö3 remained by far the top rated, 31.5% daily reach from 31.9%. News and information channel Ö1 gained, unsurprisingly with coronavirus circumstances, to 10.8% daily reach from 10.0%. Alternative public channel FM4 posted 3.4% daily reach, up from 3.2%. (See more about media in Austria here)

Private sector radio broadcasters saw a more significant drop to 26.4% daily reach from 27.3% year on year. National private channel KroneHit dropped to 9.0% daily reach from 9.6%. In February managing director Ernst Swodowa threatened to remove KroneHit from the RadioTest surveys. Talk and oldies channel Radio Austria, new since October 2019, did not do particularly well considering the publicity attracted by controversial personality Wolfgang Fellner, posting 1.5% daily reach, down from 1.8%.

In the Vienna survey area, ORF radio channels performed better on aggregate, 48.5% daily reach, up from 47.9% one year on. Ö1 was up significantly, 13.9% from 12.3%. Public regional channel Radio Wien posted 12.2%, up slightly. FM4 was also up, 4.4% from 4.0%. The exception was Ö3, lower at 20.6% daily reach from 21.5%. Regional public channel Radio Niederösterreich (NÖ), which serves Lower Austria state, drew 6.2% daily reach in Vienna, up from 5.6%.

Private pop hit channel Radio 88.6, which broadcasts to Vienna, Lower Austria and Burgenland on FM and nationally on DAB+, posted 5.8% daily reach, up from 5.3%. Most other private radio channels were lower in Vienna. KroneHit dropped to 8.0% daily reach from 8.5%. Radio Energy and Radio Arabella were also lower.

The RadioTest audience measure measurement is produced by GfK Austria with data collected from live interviews. Herr Dr. Swoboda is still not happy. “We must not overlook the fact that an ever-increasing group of young people in particular with relatively high audio usage can no longer be reached with telephone interviews,” he said to German radio portal Radioszene (July 29).

Lockdowns and rain clutter city radio audience
let's move on

Interesting is probably the best term to describe the April-June Il de France (IDF) (Greater Paris) radio audience estimates from France measurement institute Médiamétrie. That would be interesting as in now move on. Considering the coronavirus lockdowns, the weather and the football radio listeners seemed to have done what they’ve been doing through much of the last year - stick with favorite channels or give them up.

Public broadcaster Radio France main national news and information channels France Inter remains top rated. This has not changed in two years, though market share has rattled around. With this survey France Inter has a 15.4% audience share. Data was not collected during the same period in 2020. (See more about media in France here)

Major commercial competitor RTL remains number 2 in the IDF, 12.0% audience share, trickling downward. Specialty news/talk channel RMC placed third, 7.2% audience share. They seem to have regained some of their footing in recent months after on-air personnel changes. Public all-news channel France Info is in 4th position, 6.2% audience hare, slightly lower than the average of the last two periods but better than earlier data. Europe 1 placed 5th with 5,4% audience share, making the 7.5% share in January-March look like an outlier. (See Greater Paris radio audience share trend chart here)

Being the Greater Paris audience Radio Classique placed 6th, 4.3% audience share, bouncing around over the last year like most others. Next is national hit music channel NRJ with 3.9% audience share, tracking higher in recent periods. Regional public channel FIP placed 8th with 3.8% audience share, definitely tracking higher. Skyrock and Nostalgie took the next to places in the top ten.

With the exception on FIP local stations fared poorly. Another exception is Oui FM with 1.8% audience share. Once the top rated local Paris station Radio Latina struggled with 1.0% audience share.

Radio Page week ending July 23, 2021
radio in New Zealand, GfK, RNZ National, Newstalk ZB, The Breeze, radio in Germany, Vaunet, FM radio, coronavirus, radio audience

Radio Page week ending July 16, 2021
radio in France, Médiamétrie, radio audience, national reach, RTL, Radio France, France Inter, France Info, RMC, Europe 1, NRJ, Nostalgie, RFM, radio in Spain, EGM, AIMC, Cadena SER, Grupo Prisa, Cadena Cope, Onda Cero, RNE, esRadio, Los 40 Principales, Atresmedia, show hosts, coronavirus

Radio Page week ending July 9, 2021
radio in France, Europe 1, CNews, Vivendi, Lagardere Group, radio in Switzerland, mergers and acquisitions, BNJ Suisse, SSR-SRG, Radio Swiss Pop

Radio Page week ending July 2, 2021
radio in Hong Kong, RTHK, censorship, radio in Germany, Antenne Bayern, Antenne NRW, LfM, radio license

Radio Page week ending June 25, 2021
radio in Sweden, Mix Megapol, Bauer Media, Mad Men Media, Relax FM, radio awards, Prix Italia, radio documentary, radio drama, radio music

Radio Page week ending June 18, 2021
radio in France, Europe 1, SNJ, Vivendi, CNews

Radio Page week ending June 11, 2021
radio in Poland, radio jingles, jingle pirates, RMF FM, Bauer Media, radio in Switzerland, radio broadcasting, FM shutoff

Radio Page week ending June 4, 2021
sports radio, radio in the Czech Republic, Radiozurnal Sport, radio in Germany, Sportradio Deutschland, radio in France, Skyrock, Skyrock Klassiks, radio in Romania, ARA, Romania Actualitati, Kiss FM, Europa FN, Radio ZU, Radio Antena Satelor, radio audience, coronavirus

Radio Page week ending May 28, 2021
radio in Denmark, RadioDays, Audiodays, podcasts

Radio Page week ending May 21, 2021
radio in Greece, public trust, news radio, Skai, Real FM, ERT, radio in Hong Kong, RTHK, DJs

Radio Page week ending May 14, 2021
radio in the Czech Republic, Radioprojekt, Radiozurnal, Radio Impuls, radio in Norway, digital radiko, DAB, local radio, Hallo Ski

Radio Page week ending May 7, 2021
radio in Germany, MABB, disinformation, radio in Denmark, radio licenses, Radio Loud, digital radio

Radio Page week ending April 30, 2021
radio in Poland, Eurozet, Agora, competition law, European Commission, podcasts, podcasting, Spotify, Apple, paywalls, radio in Belgium, radio audience, CIM, measurement, VRT, Radio 2, QMusic, Studio Brussel, RTBF, Vivacite, Bel RTL, Radio Contact, Classic 21

Radio Page week ending April 23, 2021
radio in France, radio audience, Mediametrie, Greater Paris, IDF, France Inter, RTL, France Info, RMC, Europe 1, FIP, Chante France

Radio Page week ending April 16, 2021
radio in France, radio audience, Mediametrie, France Inter, RTL, France Info, NRJ, Lagardere Group, Europe 1

Radio Page week ending April 9, 2021
radio in France, Radioplayer France, radio in Sweden, podcasts, NRG Sweden, Bauer Media

Radio Page week ending April 2, 2021
5G Broadcast, radio broadcasting, digital radio, radio in the Czech Republic, public radio, Radio Senior, dikgital radio, radio in Kenya, radio in the US, racism, misogyny

Radio Page week ending March 26, 2021
radio in Sweden, Sveriges Radio, Trust Barometer, Kantar Sifo, radio in Slovenia, Radio Ognjisce, FM frequencies, ITU

Radio Page week ending March 19, 2021
radio in the US, radio in the UK, mergers and acquisitions, Global Media, iHeartMedia, radio brands, rock radio, radio rock, radio in the Czech Republic, KMET

Radio Page week ending March 12, 2021
radio in Finland, Mediatakojat, Bauer Media Audio, radio in France, RMC, Altice, show hosts, DJs

Radio Page week ending March 5, 2021
radio in Germany, MABB, radio license, KCRW, radio in Ireland, digital radio, DAB, RTE, radio in Poland, Halo Radio, internet radio

Radio Page week ending February 26, 2021
radio in Ireland, mergers and acquisitions, Communicorp, Bauer Media, radio in Italy, Radio Radicale, media support

Radio Page week ending February 19, 2021
radio in the Russian Federation, Russian Media Group, radio in Germany, Radio Berlin Brandenburg, RadioEins, Fritz, mobile apps

Radio Page week ending February 12, 2021
World Radio Day 2021, UNESCO, podcaasts, DAB, radio in Poland, Agora SA, Eurozet, RMF FM, radio in Austria, Radiotest, ORF, Kronehit, Radio Arabella, coronavirus

Radio Page week ending February 5, 2021
radio in Canada, The Raven, indigenous media, radio in Germany, rs2, coronavirus, MABB

Radio Page week ending January 29, 2021
radio in Hungary, Klubradio, Media Council, elections and media

Radio Page week ending January 22, 2021
radio in France, radio in Paris, France Inter, RTL, Radio Classique, Evasion, Chant France, international broadcasting, Voice of America, RFE/RL

Radio Page week ending January 15, 2021
radio in the US, talk radio, hate speech, radio in France, Radio France, public broadcasting, Round House, radio in Poland, mergers and acquisitions, Agora SA, Eurozet, TOK FM, Radio Zet, UOKiK

Radio Page week ending January 8, 2021
Media And The Virus, coronavirus, radio broadcasting, radio audience, local radio, digital radio, FM

Radio Page week ending December 11, 2020
radio in Hungary, radio license, Spirit FM, Klubradio, NMHH, radio in Afghanistan, Merman Radio, Reporters sans Frontieres, 2020 Press Freedom Awards, audio news, mobile media, advertising

Radio Page week ending December 4, 2020
radio in the Czech Republic, Radio Hana, fairytales, radio in Belgium, radio audience, coronavirus, digital radio, FM radio

Radio Page week ending November 27, 2020
radio in France, radio audience, radio in Paris, France Inter, RTL, France Info, Skyrock, France Culture, radio in Germany, media support, Neustart Kultur, radio in Hamburg, coronavirus, radio technology, radio and automobiles, Radioplayer

Radio Page week ending November 20, 2020
radio in France, Médiamétrie, radio audience, France Inter, RTL, NRJ, France Info, RMC, Radio France, radio advertising, environment

Radio Page week ending November 13, 2020
radio in Switzerland, DAB, digital radio, media support, digital transition, coronavirus, radio in Greece, radio license, pirate radio, sports radio, ESR

Radio Page week ending November 6, 2020
radio in Portugal, radio audience, Bareme Radio Marktest, coronavirus, RTP, Radio Comercial, RFM, radio in Hungary, Klubradio, radio license, online radio, NMHH

Radio Page week ending October 30, 2020
radio audience, streaming audio, Spotify, radio in Bulgaria, Bulgarian National Radio, Council of Electronic Media, public radio

Radio Page week ending October 23, 2020
radio in Poland, Polskie Radio, Radio Trojka

Radio Page week ending October 16, 2020
radio in France, Radio France, podcasts, Deezer, radio in Brazil, online radio, social media, Kantar

Radio Page week ending October 9, 2020
radio in Poland, online radio, start-up, business model, crowdfunding, Radio Nowy Swait, Radio 357, radio in Denmark, Radio Loud, Berlingske Media

Radio Page week ending October 2, 2020
radio in Denmark, DR, P6 Beat, P8 Jazz, Ministry of Culture, radio in Norway, Christmas Radio, Juleradioen

Radio Page week ending September 25, 2020
radio in Ukraine, Crimea, jamming, radio in Hungary, Civil Radio, Inforadio, NMHH, radio licenses

Radio Page week ending September 18, 2020
radio in Switzerland, Swiss Music Day, SSR-SRG, coronavirus, radio in Germany, cultural media, public broadcasting, Rundfunk Berlin-Brandenberg, rbbKulturradio

Radio Page week ending September 11, 2020
radio in Italy, sports and media, Radio Kiss Kiss Italia, radio in Hungary, digital radio, NMHH

Radio Page week ending September 4, 2020
automobiles and radio, digital radio, automobile dashboard, radio in Germany, online radio, digital radio, podcasts, podcasting, coronavirus, radio in Hungary, radio in Budapest, radio frequency, Music FM, NMHH

Radio Page week ending August 28, 2020
radio in Poland, Polskie Radio, Trojka, radio in France, radio audience, radio advertising, coronavirus

Radio Page week ending August 7, 2020
radio in the UK, radio audience, RAJAR, coronavirus

Radio Page week ending July 31, 2020
radio in the UK, radio audience, RAJAR, radio in France, digital radio

Radio Page week ending July 24, 2020
radio in Hungary, Best Radio, Radio 1, KESMA

Radio Page week ending July 17, 2020
radio in Switzerland, Mediapulse, public broadcasting, SSR-SRG, LFM, Radio Ticino, radio in Poland, radio audience, Radio Track, RMF FM, Radio Zet, Polskie Radio, TOK FM

Radio Page week ending July 10, 2020
radio in the UK, Ofcom, licensing extensions, DAB multiplex, analogue radio, radio in Germany, radio in Bavaria, BLM, local radio, radio audience

Radio Page week ending July 3, 2020
radio in Sweden, public broadcasting, Sveriges Radio, P1, radio audience, radio in Norway, Bauer Media, media support, radio in the UK, Times Radio, News UK, brand extensions

Recently added radio audience figures and resources

Also see ftm Knowledge

Europe's Radio - Southern Europe

Radio broadcasting in southern Europe ranges from highly developed to developing highly. Italian, Spanish and Portuguese radio is unique, creative and very popular. Radio in Croatia, Serbia and Greece has had ups and downs. The ftm Knowledge file includes Resources. 126 pages PDF (June 2015)

Order here

Europe's Radio - Western Europe

Opportunity meets tradition in Western Europe's radio broadcasting. Change has come fast and yet oh, so slowly. This ftm Knowledge file contains material and resources on public and private radio broadcasting in Austria, Belgium, France, Germany, Liechtenstein, Netherlands and Switzerland. 244 pages. Resources. PDF (September 2013)

Order here

Europe’s Radio – Eastern Europe

Eastern Europe’s radio writes new rules. In fact, most everything about radio in this region is new... and changes often. The ftm Knowledge file reports on Belarus, Bulgaria, Czech Republic, Hungary, Moldova, Poland, Romania, Russia, Slovakia and Ukraine. 159 pages PDF (April 2013)

Order here

Europe’s Radio – Northern Europe

Northern Europe’s radio has a very digital sound. And change is in the air. Economic challenges abound for both public and commercial broadcasters. The ftm Knowledge file reports on Denmark, Estonia, Finland, Iceland, Ireland, Latvia, Lithuania, Norway, Sweden and the UK. 144 pages PDF includes Resources (November 2012)

Order here

Digital Radio - Possibilities and Probabilities

Digital radio has many platforms. From broadcast platforms to internet radio and rapidly emerging smartphone platforms, listeners and broadcasters have choices galore and decisions to make. Some regulators have made up their minds, others not, some hedging their bets. This ftm Knowledge file details the possibilities for digital broadcasting and the probabilities for success. Includes Resources 149 pages PDF (August 2012)

Order here

Become an ftm Individual or Corporate Member and receive Knowledge files at no charge. JOIN HERE!

ftm Knowledge files are available to Members at no additional charge.

The Six Radio Brands is about the uniquely European development of radio brands. Competition among broadcasters - and certainly between the public and commercial sectors - gives radio in Europe a rich dynamic. As consumers become more media-literate and demand more attachment broadcasters find target markets illusive.
Regulators, advertisers and broadcasters take turns trying to influence radio brands. Culture and technology makes an impact. More and more, the greatest influence comes from consumers.
The Six Radio Brands describes advantages and pit-falls of brand strategies, with illustrations from current radio practice.

100 pages. 2004

Available at no charge to ftm Members, €49 for others. Email for more information

copyright ©2004-2021 ftm partners, unless otherwise noted Contact Us • About Us