Hot Topic - Media in Austria
Chasing the digital dividend comes at no small expense. Costs always seem to rise with each new exciting advance in technology. For years, decades even, the chorus repeats ďthe future is digital,Ē arrival expected any day now. As with any investment thereís anxiety. And the best cure for anxiety, say the doctors, is more money.
Every new path bares exploration in the search for that digital dividend. The straight and narrow gives way to the winding and worrisome. No ideas are bad but some can go terribly wrong. Sifting through the good, the bad and, yes, the ugly, of online revenue models keeps the conference venues filled.
In almost every market, recent radio ratings have shown significant changes. Audiences, it appears, have become unpredictable. Programmers and media buyers will have much to think about over the summer.
We are now accustomed to great cheering when a media company posts smaller than expected losses. Stock, however thatís viewed, generally rises. Mix in a contentious new media law and thereís no good news.
The urge to merge is more powerful than ever for media companies in Europe. Of course, there are the inevitable synergies. While regulators take a very hard look, the economics favor more consolidation.
Caught between rising costs and falling ad revenues, broadcasters are cutting wherever they can. With this financial trap exacerbated by the wave of far broader economic woes, cutting services is next. If that isnít enough to quell the mounting red ink, selling assets is all thatís left.
Some people like a stable market. Some people donít. In broad strokes, the Austrian radio market is as unwavering as the Austrian Alps. The latest audience survey shows a strong market for radio and the growing influence of local broadcasters.
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Media in Spain - Diverse and Challenged – new
Media in Spain is steeped in tradition. yet challenged by diversity. Publishers hold great influence, broadcasters competing. New media has been slow to rise and business models for all are under stress. Rich in language and culture, Spain's media is reaching into the future and finding more than expected. 123 pages, PDF. January 2018
The Campaign Is On - Elections and Media
Elections campaigns are big media events. Candidates and issues are presented, analyzed and criticized in broadcast and print. Media is now more of a participant in elections than ever. This ftm Knowledge file reports on news coverage, advertising, endorsements and their effect on democracy at work. 84 pages. PDF (September 2017)
Fake News, Hate Speech and Propaganda
The institutional threat of fake news, hate speech and propaganda is testing the mettle of those who toil in news media. Those three related evils are not new, by any means, but taken together have put the truth and those reporting it on the back foot. Words matter. This ftm Knowledge file explores that light. 48 pages, PDF (March 2017)
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