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ftm Radio Page - January 9, 2015

The Hubris Of The Meteorically Risen
rings The meteoric rise of media executives always attracts considerable attention, adding to the enduring narrative of success in this highly visible arena. Big ideas, working hard or having the right connections most often illustrates the careers of these winners. That light is also visible, however briefly, when media stars fall back to earth.

Broadcaster wins on concession fees
"negative effect"

Broadcasting concession fees charged to private-sector owners in the Netherlands have been ruled excessive by an appeals tribunal. The decision immediately affects Telegraaf Media Groep (TMG), which paid a bit more than €20 million in 2011 for Radio Veronica's FM frequencies through September 2017. Appeals by other broadcasters over concession fees remain in process.

The Business Appeals Board (CBb) faulted the Ministry of Economic Affairs for an "inadequate investigation of the value of the FM frequencies," reported nrc.nl (January 8). TMG was awarded the Radio Veronica FM frequencies with a program format restriction limited to pop oldies music. The CBb determined that this special condition "could have a negative effect on value." (See more about media in the Netherlands here)

FM frequencies in the Netherlands were redistributed into "lots" in 2011 with fees determined by coverage and programming. The Ministry of Economic Affairs must now recalculate and, perhaps, send TMG a rebate. Talpa, owner of Radio 538, and De Persgroep Nederland, owner of Q-Music, are also seeking a concession fee adjustment through the CBb.


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The Six Radio Brands is about the uniquely European development of radio brands. Competition among broadcasters - and certainly between the public and commercial sectors - gives radio in Europe a rich dynamic. As consumers become more media-literate and demand more attachment broadcasters find target markets illusive.
Regulators, advertisers and broadcasters take turns trying to influence radio brands. Culture and technology makes an impact. More and more, the greatest influence comes from consumers.
The Six Radio Brands describes advantages and pit-falls of brand strategies, with illustrations from current radio practice.

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