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ftm Radio Page - March 11, 2011

Radio Up-side And Down
Radio Bob Conventional thought among most broadcasters holds that stable ratings are better, lest the ad buyers be frightened. Changing a few things about the survey, though, keeps the ad buyers guessing. We wouldn’t want them to get bored. And boring it was not!

 

 

New media works for radio channels
“podcasts have exploded”

Some broadcasters have embraced new media. Others have been a bit shy. A few, like Italian public channel RAI Radio2, have gone head over heels.

Podcast downloads, for example, have proved enormously popular in Italy. In February, podcasts from RAI radio programs were downloaded a million times, said Radio2 director Flavio Mucciante to Italpress, 300,000 more than in January. Over half were for Radio2 programs like Catepillar and Il ruggito del coniglio (The roar of the rabbit).

Page views to the new Radio2 “more than doubled since last year and podcasts have exploded,” said Mucciante, who added that half the downloaders are between 18 and 35 years. (JMH)

FM shut-off shut down
electronic waste

The German Federal Cabinet has proposed several provisions for a revised Telecommunications Act all of which will make their tortured journey through each Länder then back to the Federal Council. Missing is a statutory requirement ending radio broadcasting on the FM band by 2015. The German Federation of Commercial Broadcasters and Media Industries (VPRT) expressed a cautious gladness.

“FM is and remains the basis for the development of new digital offerings and must be secure for a long time,” said VPRT vice president for radio Klaus Schunk in a statement (March 9). German private broadcasters have long been wary of “the totally unrealistic statutory demand to shut down by 2015 the best FM system and thereby turning 300 million radio receivers into electronic waste.” (See VPRT statement here – in German)

Digital broadcasting stakeholders in Germany recently agreed on a plan to develop several national digital radio channels using the DAB+ standard with a launch target of August. (JMH)

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Radio broadcasting in southern Europe ranges from highly developed to developing highly. Italian, Spanish and Portuguese radio is unique, creative and very popular. Radio in Croatia, Serbia and Greece has had ups and downs. The ftm Knowledge file includes Resources. 48 pages PDF (November 2010)

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Digital radio has many platforms. From broadcast platforms to internet radio and rapidly emerging smartphone platforms, listeners and broadcasters have choices galore and decisions to make. Some regulators have made up their minds, others not, some hedging their bets. This ftm Knowledge file details the possibilities for digital broadcasting and the probabilities for success. Includes Resources 110 pages PDF (August 2010)

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Eastern Europe’s radio writes new rules. In fact, most everything about radio in this region is new... and changes often. The ftm Knowledge file reports on Belarus, Bulgaria, Czech Republic, Hungary, Moldova, Poland, Ukraine, Romania, Russia and Slovakia. 65 pages PDF (February 2010)

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Northern Europe’s radio has a very digital sound. And change is in the air. Economic challenges abound for both public and commercial broadcasters. The ftm Knowledge file reports on Denmark, Estonia, Finland, Iceland, Ireland, Latvia, Lithuania, Norway, Sweden and the UK. 72 pages PDF (December 2009)

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The Six Radio Brands is about the uniquely European development of radio brands. Competition among broadcasters - and certainly between the public and commercial sectors - gives radio in Europe a rich dynamic. As consumers become more media-literate and demand more attachment broadcasters find target markets illusive.
Regulators, advertisers and broadcasters take turns trying to influence radio brands. Culture and technology makes an impact. More and more, the greatest influence comes from consumers.
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