a knowledge base for media professionals
ftm Radio Page
ftm Home Page
Search / Email Story / Print Page /

ftm Radio Page - week ending January 12, 2018

Young, urban elites flock to digital media
smartphone smart set

Online radio listeners in Portugal are younger, wealthier and more likely to live in urban centers, according to a new report from Marktest, Bareme Rádio (January 9). About one in six Portuguese over 15 years listen to radio channels online, 16.6% of all radio listeners. The data was extracted from audience estimates from the first half of 2017.

Unsurprisingly, age draws the biggest difference between those who listen to radio channels online and those who don’t. “Young people 25 to 34 years have a greater affinity with this habit, 30.4%.” The percentage “drops sharply with the rise in age,” just 1.9% of people over 64 years. Gender difference is minimal; 17.8% men and 15.6% women listening to radio online. (See more about media in Portugal here)

The report summary notes “social class” differences in radio listening behavior, though without precise definitions. “Higher class individuals” are most likely to listen to radio online, 27.8%, while only 4.9% of “underclass” listen to online radio channels. Residents of “coastal centers” are more likely to choose online channels, 20.1%.

Digital transition boosts specialty channels
more than seasonal change

Change is elemental in the media world. And radio broadcasting is not spared. Relationships between listeners and broadcasters change for many reasons.

Radio broadcasters have minded - with care - digital shift from FM to DAB transmission in Norway. That process, several years in the making, was completed in mid-December for national channels, public and private. Most local stations will remain with FM broadcasting for an extended transition period.

Year on year audience estimates, compiled by the Norwegian Media Authority (Medietilsynet), show varied effects of this digital transition. “The figures show that radio listening is changing,” said agency director Mari Velsand, quoted by (January 10). “ All indications are that the introduction of digital radio, and thus increased choices for listeners, affected development.” (See more about digital radio here)

Comparing like periods (December) of Kantar Media data, daily average time spent listening to national channels dropped 10 minutes. Declines were mostly felt by public broadcaster NRK channels while national commercial channels were “stable.” Overall listening daily reach dropped 8.9%.

Perhaps more significant, it was the “traditional” NRK channels - P1, - that bore the brunt of audience shifting. The broadcaster’s specialty channels - P7 Klem, NRK P1+ and Radio Rock - were up, on aggregate, about 10% in listening share and 11 minutes in daily time spent listening.

Radio Page week ending December 8, 2017
radio in Greece, radio licenses, radio in Latvia, digital radio, DAB+

Radio Page week ending December 1, 2017
radio in Poland, radio audience, Radio Track, Millward Brown, RMF FM, Radio Zet, Eska Radio, Vox FM, Polskie Radio, Meloradio, KRRiT, radio in Spain, public radio, A Punt Radio

Radio Page week ending November 24, 2017
radio in France, radio audience, Greater Paris radio, Mediametrie, RTL, Europe 1, France Inter, Europe 1, RMC, NRJ, Skyrock, FIP, Radio Latina

Radio Page week ending November 17, 2017
radio in France, Mediametrie, RTL, Europe 1, Lagardere, Radio France, France Inter, radio in the Czech Republic, Radio Projekt, radio audience, Radio Impuls, Cesky rozhlas, Radiozurnal, Evropa 2, Hitradio, Kiss

Radio Page week ending November 10, 2017
radio in Poland, digital radio, Polskie Radio, Radio Chopin

Radio Page week ending November 3, 2017
radio in Sweden, national radio licenses, Bauer Media, NRJ, MTG

Radio Page week ending October 27, 2017
radio in the UK, RAJAR, radio audience, BBC Radio, Radio 2, Radio, 4, Radio 1, commercial radio, Heart, Capital London, LBC, radio in Russia, Ekho Moskvy

Radio Page week ending October 20, 2017
radio in Turkey, radio audience, Nielsen/URYAD, Kral FM, TRT

Radio Page week ending October 13, 2017
radio in Italy, Radio Italia, Gruppo Espresso, Mediaset, Radio Subasio, radio in Sweden, radio advertising, digital advertising

Radio Page week ending October 6, 2017
streaming audio, podcasts, Financial Times, Amazon Polly, radio in Greece, Alter Ego Media, Vima FM, Lambrakis Press Group

Recently added radio audience figures and resources

Also see ftm Knowledge

Europe's Radio - Southern Europe

Radio broadcasting in southern Europe ranges from highly developed to developing highly. Italian, Spanish and Portuguese radio is unique, creative and very popular. Radio in Croatia, Serbia and Greece has had ups and downs. The ftm Knowledge file includes Resources. 126 pages PDF (June 2015)

Order here

Europe's Radio - Western Europe

Opportunity meets tradition in Western Europe's radio broadcasting. Change has come fast and yet oh, so slowly. This ftm Knowledge file contains material and resources on public and private radio broadcasting in Austria, Belgium, France, Germany, Liechtenstein, Netherlands and Switzerland. 244 pages. Resources. PDF (September 2013)

Order here

Europe’s Radio – Eastern Europe

Eastern Europe’s radio writes new rules. In fact, most everything about radio in this region is new... and changes often. The ftm Knowledge file reports on Belarus, Bulgaria, Czech Republic, Hungary, Moldova, Poland, Romania, Russia, Slovakia and Ukraine. 159 pages PDF (April 2013)

Order here

Europe’s Radio – Northern Europe

Northern Europe’s radio has a very digital sound. And change is in the air. Economic challenges abound for both public and commercial broadcasters. The ftm Knowledge file reports on Denmark, Estonia, Finland, Iceland, Ireland, Latvia, Lithuania, Norway, Sweden and the UK. 144 pages PDF includes Resources (November 2012)

Order here

Digital Radio - Possibilities and Probabilities

Digital radio has many platforms. From broadcast platforms to internet radio and rapidly emerging smartphone platforms, listeners and broadcasters have choices galore and decisions to make. Some regulators have made up their minds, others not, some hedging their bets. This ftm Knowledge file details the possibilities for digital broadcasting and the probabilities for success. Includes Resources 149 pages PDF (August 2012)

Order here

Become an ftm Individual or Corporate Member and receive Knowledge files at no charge. JOIN HERE!

ftm Knowledge files are available to non-Members at €49 each.

The Six Radio Brands is about the uniquely European development of radio brands. Competition among broadcasters - and certainly between the public and commercial sectors - gives radio in Europe a rich dynamic. As consumers become more media-literate and demand more attachment broadcasters find target markets illusive.
Regulators, advertisers and broadcasters take turns trying to influence radio brands. Culture and technology makes an impact. More and more, the greatest influence comes from consumers.
The Six Radio Brands describes advantages and pit-falls of brand strategies, with illustrations from current radio practice.

100 pages. 2004

Available at no charge to ftm Members, €49 for others. Email for more information

copyright ©2004-2018 ftm partners, unless otherwise noted Contact UsAbout Us