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ftm Radio Page - February 13, 2015

Young People Shake It Off, Broadcasters Persist
car seat kid Broadcasters have long counted on young people for energy, boundless curiosity and a weld to the future. Old people are set in their ways and, today, that means so very last century. Adapting to the "shake it off" set transfixed on smartphones is now elemental, surprisingly simple and a great comfort to those adept. Mass audiences are, some say, a thing of the past. Still those who count are still counting.

 

Many reasons to turn it up
World Radio Day

Each year about this time radio's faithful form a fan wave. UNESCO began the World Radio Day commemoration several years ago and international luminaries have since given a bit of a shout-out to radio broadcasting on February 13th. Broadcasters, too, take the opportunity remind one and all that radio is still on the air for young and old, everyday folks, in times of sunshine as well as great need.

The official theme this year is "Youth and Innovation," though the thought-leaders added appropriate variations. Radio is "not just as a medium for news and entertainment, but as a vital communications service," said new ITU secretary-general Houlin Zhao in a statement. (See ITU statement here) UN secretary-general Ban Ki-moon coupled radio with climate change. We need to hear the voices of young women and men, loudly, strongly and urgently."

Media development agency Internews noted radio's essential service in reaching vulnerable communities in Africa, Asia and more. (See Internews statement here) "Sierra Leoneans tuned into their radios to listen to information about the (Ebola) virus, during a national 3-day lockdown aimed at preventing the spread of Ebola."

European commercial broadcasters noted radio's reach, averaging roughly 80% in European countries. Commercial radio association AER mentioned the obvious: radio is free and simple to use. (See AER statement here) German commercial broadcaster association VPRT stressed radio as an important local medium "threatened existentially" by public broadcasting organizations. (See VPRT statement here - in German)


Radio Page week ending February 2, 2015
podcasts, Serial, WBEZ, theater of the mind, radio in Switzerland, audience measurement, digital radio, MediaPulse, SSR-SRG, SFR, RTR, Rete, Radio 3i, Radio Swiss Pop, Radio in France, Radio France, Le Mouv', FIP

Radio Page week ending January 30, 2015
radio in Switzerland, FM shut-off, digital radio, DAB, BAKOM, radio in Ukraine, Super Radio, Radio Friday, Retro FM, Gala Radio

Radio Page week ending January 23, 2015
radio in Greece, radio licenses, VFM, Best FM, Flash 96, radio in France, radio in Paris, Médiamétrie, radio audience, Europe 1, RTL, Radio France, FIP

Radio Page week ending January 16, 2015
radio in France, Médiamétrie, radio audience, Europe 1, RTL, Radio France, France Inter, France Culture, NRJ, Nostalgie, Skyrock, Alouette, radio in Denmark, DR

Radio Page week ending January 9, 2015
radio in Russia, Ekho Moskvy, Gazprom Media, Mikhail Lesin, radio in the Netherlands, Radio Veronica, concession fees

Radio Page week ending January 2, 2015
radio in Turkey, radio audience, URYAD, Kral FM, TRT FM, Power Turk, RTUK

Radio Page week ending December 12, 2014
radio in Austria, ORF, O3, FM4, FM21, DAB+, radio in Ukraine, medium wave, NRCU

Radio Page week ending December 5, 2014
radio in France, digital radio, Libé Radio, Radio Nova, radio in Sweden, radio in Switzerland, radio in Germany, DAB, digital transition

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Europe’s Radio – Eastern Europe

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The Six Radio Brands is about the uniquely European development of radio brands. Competition among broadcasters - and certainly between the public and commercial sectors - gives radio in Europe a rich dynamic. As consumers become more media-literate and demand more attachment broadcasters find target markets illusive.
Regulators, advertisers and broadcasters take turns trying to influence radio brands. Culture and technology makes an impact. More and more, the greatest influence comes from consumers.
The Six Radio Brands describes advantages and pit-falls of brand strategies, with illustrations from current radio practice.

100 pages. 2004

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