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ftm Radio Page - January 16, 2015

The Secret: One Thing
City Slickers Ratings can be so cruel. Getting folks to tune in is difficult. Getting them to say the right things to survey interviewers even more so, or so it can seem. Losing is always a surprise, winning far too simple.

 

 

 

Teens bucking the trend or making it
I hear "Shake It Off" everywhere

The kids are alright... and listening to the radio. Teenagers in Denmark are spent more time listening in 2014 - 59 minutes per day - than 2013 - 55 minutes, noted the audience research department at public broadcaster DR ahead of a more comprehensive study of media trends yet to be released. Time spent listening for all age groups fell, year on year, to 113 minutes per day from 117 minutes.

"Not all age groups have reduced their time spent with radio," said deputy research manager Dennis Christensen, posted on the DR.dk website (January 14). "The old image of younger people turning their backs on the media is, we now know, imprecise." Danish teenagers, he admitted, are listening more to local commercial stations. (See more about media in Denmark here)

The percentage of the Danish population listening to radio fell one point - to 92% - one year on. Listening to DR channels fell to 73% from 76% in 2013 while listening to commercial stations rose to 25% from 22%. The top ten most listened to radio channels, said the report, were unchanged.

Last October the DR research department reported that 44% of Danes over 60 years were listening to the various digital radio platforms, more than twice the percentage of Danes as a whole.


Radio Page week ending January 9, 2015
radio in Russia, Ekho Moskvy, Gazprom Media, Mikhail Lesin, radio in the Netherlands, Radio Veronica, concession fees

Radio Page week ending January 2, 2015
radio in Turkey, radio audience, URYAD, Kral FM, TRT FM, Power Turk, RTUK

Radio Page week ending December 12, 2014
radio in Austria, ORF, O3, FM4, FM21, DAB+, radio in Ukraine, medium wave, NRCU

Radio Page week ending December 5, 2014
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Recently added radio audience figures and resources


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The Six Radio Brands is about the uniquely European development of radio brands. Competition among broadcasters - and certainly between the public and commercial sectors - gives radio in Europe a rich dynamic. As consumers become more media-literate and demand more attachment broadcasters find target markets illusive.
Regulators, advertisers and broadcasters take turns trying to influence radio brands. Culture and technology makes an impact. More and more, the greatest influence comes from consumers.
The Six Radio Brands describes advantages and pit-falls of brand strategies, with illustrations from current radio practice.

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