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Broadcasters resist music quotas, cite Spotify
less money is less money

With some regularity the subject of music quotas for radio broadcasters comes up in national parliaments. Proponents are almost always conservative MPs who cite cultural imperatives. On the other side, often but not universally, are private sector broadcasters who remain attentive to listener tastes and ratings. Sometimes legislation imposing music quotas is adopted, sometimes not.

Lithuanian MP Vytautas Kernagis, member of the Seimas (parliament) Culture Committee and son of the late famous Lithuanian singer/song writer of the same name, moved this week to introduce legislation for a 35% Lithuanian language music quota on radio broadcasters, reported Delfi (September 11). “A situation arises that in many radio stations Lithuania’s musicians have a minimal time. This prevents Lithuanian performers… from successfully pursuing their careers and competing on an equal footing for the attention of the audience.”

Private sector broadcasters snapped at the thought. "It's strange that new attempts are being made to restrict something,” said broadcaster Radiocentras general director Mindaugas Pleskevicius, quoted by Verslo Zinios (September 11). “Not all radio stations need to be the same. And what about the stations for national minorities? Initially, I would get in touch with market participants. and then develop and prepare draft laws.”

“You can place restrictions on what we are broadcasting,” asked M-1 general director Rüta Grusniene, “but how will that make people listen exactly to what members of the Seimas want? In the globalised world, all music in the world is accessible online and people listen to what they like. The business arithmetic is the same for all. Radio gets advertising money by how many listeners they have. As the audience decreases, the ad revenues will decline, the same radio stations will pay less money to the authors.”

Mr. Kernagis proposal has barely reached the draft stage. One of his arguments is that many European legislatures have passed music quota laws and that Germany is “going to do so in the near future.” The German Federal Parliament (Bundestag) in 2004 allowed that music quotas could be established but that each federal state would need to make their own laws. None have.

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