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ftm Radio Page - week ending September 7, 2018

Hubris And The Perils Of Star Power
when you wish upon a star Anybody hanging around the radio and television world for more than a blink learns that show hosts have a finite product life cycle. Audiences change. Popularity - or notoriety - can stretch longevity only so far. Good managers know this.

Radio listening drops, shifts to regional stations
yes, a new measurement system

The latest iteration of RadioTest audience estimates for Austrian radio broadcasters, released August 30th, differs substantially from previous reports. Discrete quarterly reports have given way to semiannual releases of four-quarter rolling averages. Fieldwork - data capture - is largely unchanged, provided by GfK, but evaluation and reporting comes from Ankordata, a separate group, since the first of 2018. This came about after revelations in 2016 that “somebody” thought a specific result looked wrong and, well, just changed it without telling anybody. The practice, actually, is widespread and generally accepted within the survey research world. It is known as face validity. Users of the Austrian radio audience estimates demanded a second level of evaluation; hence, the new system.

In the latest report it is discovered that aggregate listening to public broadcaster ORF channels dropped to 59.9% of Austrians 10 years and older in the four quarters between July 2017 and June 2018 from 61.6% year on year. As well, aggregate listening to private commercial broadcasters dropped to 27.4% from 28.8%. Average daily time spent listening dropped from 183 minutes to 174. A “slight decrease,” said Die Presse (August 30). Nearly all national radio channels were down, the exception being ORF O1. National rankings were essentially unchanged. State-level shares and rankings showed an abrupt shift in listening to local outlets, particularly in southern Austria. (See more about media in Austria here)

Audience measurement is presumably a totally scientific pursuit. Methods across the entire supply chain have been finely honed by practice decades deep. Traditional media remains at considerable disadvantage in the digital age as online traffic, with the artless granular data beloved by media buyers, can be accessed in an instant. Still, creepy bots can turn pristine data into dystopian fiction. Looking for perfection is a fools errand. Afterall, it's just a slice in time.

Radio Page week ending August 10, 2018
radio in the UK, radio audience, RAJAR, BBC Radio, public broadcasting, commercial radio, Radio 2, Radio 4, LBC, Heart, Classic FM, digital radio, digital transition

Radio Page week ending July 27, 2018
radio in Paris, Il de France region, FIP, Radio Orient, Tropiques FM, radio in Denmark, DR Medieforskning, summer listening, young people, podcasts, radio in France, Médiamétrie, radio audience, RTL, Radio France, France Inter, France Info, Lagardere Active, Europe 1, RMC, NRJ, RFM, Nostalgie, Skyrock

Radio Page week ending July 20, 2018
radio in France, Mediametrie, audience measurement, electronic measurement, radio in Germany, radio audience, MA 2018 Audio II, digital radio, DAB+, online radio

Radio Page week ending July 13, 2018
radio in Switzerland, Mediapulse, audience measurement

Radio Page week ending July 6, 2018
radio in Germany, public radio, Deutschlandfunk, children's radio, Kakadu, radio in Belgium, radio audience, audience measurement, CIM, RTBF, VRT, Qmusic, Studio Brussel, Radio Contact, VivaCite

Radio Page week ending June 29, 2018
radio in Bulgaria, media ownership, Fresh Media Bulgaria, BG Radio, Radio 1, Radio Nova, Radio Veronika, City Radio, Communicorp

Radio Page week ending June 22, 2018
radio advertising, Cannes Lions Radio and Audio, radio in the UK, BBC Radio, measurement, streaming media, radio in Hungary, Class FM, Retro Radio, Retro FM, Radio 1, Slager FM

Radio Page week ending June 15, 2018
radio in Denmark, FM shut-off, DAB+, digital transition

Radio Page week ending June 8, 2018
radio in Finland, Sputnik Radio, Spirit FM, Basso Media, radio license

Recently added radio audience figures and resources

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Europe's Radio - Southern Europe

Radio broadcasting in southern Europe ranges from highly developed to developing highly. Italian, Spanish and Portuguese radio is unique, creative and very popular. Radio in Croatia, Serbia and Greece has had ups and downs. The ftm Knowledge file includes Resources. 126 pages PDF (June 2015)

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Europe's Radio - Western Europe

Opportunity meets tradition in Western Europe's radio broadcasting. Change has come fast and yet oh, so slowly. This ftm Knowledge file contains material and resources on public and private radio broadcasting in Austria, Belgium, France, Germany, Liechtenstein, Netherlands and Switzerland. 244 pages. Resources. PDF (September 2013)

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Europe’s Radio – Eastern Europe

Eastern Europe’s radio writes new rules. In fact, most everything about radio in this region is new... and changes often. The ftm Knowledge file reports on Belarus, Bulgaria, Czech Republic, Hungary, Moldova, Poland, Romania, Russia, Slovakia and Ukraine. 159 pages PDF (April 2013)

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Europe’s Radio – Northern Europe

Northern Europe’s radio has a very digital sound. And change is in the air. Economic challenges abound for both public and commercial broadcasters. The ftm Knowledge file reports on Denmark, Estonia, Finland, Iceland, Ireland, Latvia, Lithuania, Norway, Sweden and the UK. 144 pages PDF includes Resources (November 2012)

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Digital Radio - Possibilities and Probabilities

Digital radio has many platforms. From broadcast platforms to internet radio and rapidly emerging smartphone platforms, listeners and broadcasters have choices galore and decisions to make. Some regulators have made up their minds, others not, some hedging their bets. This ftm Knowledge file details the possibilities for digital broadcasting and the probabilities for success. Includes Resources 149 pages PDF (August 2012)

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The Six Radio Brands is about the uniquely European development of radio brands. Competition among broadcasters - and certainly between the public and commercial sectors - gives radio in Europe a rich dynamic. As consumers become more media-literate and demand more attachment broadcasters find target markets illusive.
Regulators, advertisers and broadcasters take turns trying to influence radio brands. Culture and technology makes an impact. More and more, the greatest influence comes from consumers.
The Six Radio Brands describes advantages and pit-falls of brand strategies, with illustrations from current radio practice.

100 pages. 2004

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