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ftm Radio Page - week ending July 27, 2018

The sound of the city not interrupted by news
many musical alternatives

With French measurement institute Mediametrie’s release this week (July 25) of the Il-du-France (Greater Paris - IDF) radio audience estimates for the April to June period it is safe to suspect most broadcasters are relieved to be relieved of the 2017-2018 (September to September) season. In general, radio usage data year on year was virtually unchanged. But, as everybody knowns, Paris radio listeners are in their own world.

The top five radio channels - all national and all news or talk - remained the same one year on and in the same order. Audience share changed a lot. Number one RTL fell to 13.7% audience share from 14.6%. Public radio France Inter, number two, dropped slightly to 11.6%. News/talk RMC held 3rd place but showed the biggest audience share loss of any radio channel; 7.0% from 8.9%. The battered Europe 1, which has held up better in the Greater Paris region than France as a whole, remains in 4th place, down to 6.0% (worst ever) from 7.0%. All-news public channel France Info is 5th, down to 5.1% audience share from 6.2%. (See more about media in France here)

Greater Paris listeners clearly wanted music during the April to June period. Legacy all-hits channel NRJ jumped to 4.8% audience share from 3.2% yea on year. Seventh place went to rap/hip hop Skyrock, 3.1% audience share, down from 3.6%. Oldies channel Nostalgie, pop/rock oldies RTL2 and serious oldies Radio Classique came next, in order, all up. Public channels France Culture and France Musique were also up. Cherie FM and Fun Radio fell. (See Greater Paris IDF radio audience share trend chart here)

Regional and local channels bumped up, on aggregate, led by public alternative music channel FIP, 2.4% audience share from 1.8%. TSF Jazz, Tropiques FM and Arabic/France language Radio Orient were up. Radio Latina was down.

In the summer, young people catch-up on favorite media
Not so busy

Ah, summer is here, for those in the northern hemisphere. The birds are singing, sun is shining and schools are out. Anecdotal evidence - and conventional wisdom - lead us to believe at this time of the year young people would be spending more time listening to their favorite radio stations or, in the digital age, streaming services.

It’s true. Media researchers at Danish public broadcasting (DR Medieforskning) have confirmed that Danish 15 to 24 year olds listen to radio 131 minutes per day during the summer holidays, 22% more than the 108 minutes per day during the rest of the year. "All other audiences listen either less or very much the same as the rest of the year,” said DR Medieforskning researcher Rasmus Kidde, quoted by mediawatch.dk (July 20). “The explanation should probably be that young people do not have the time to listen to the radio in their busy lives, but that they really want to. That's what they are doing in the summer vacation.” (See more about media in Denmark here)

A separate report issued by the Culture Ministry showed 19% of 19 to 34 year old Danes listening to podcasts weekly in 2017. "At the same time, the use of streaming is significantly higher in age groups that have reduced their traditional television consumption the most, age groups between the ages of 12 and 34,” said the report quoted by news portal fyens.dk (June 22).

"But it is of course important to make sure that we do not fail either the older or the younger generation,” said Culture Minister Mette Boch in the preface. “So while providing good development opportunities for the new media, we must still take care that there is an older generation that still likes the old media like streaming TV and a printed newspaper.”

Too Much Good Weather Spoils The Ratings
peace and quiet Radio listeners are, and always have been, consistent. They know what they like and like what they know, said a minor authority on the subject decades before Spotify. Rare is the occasion when listeners break with established orthodoxy as long a programming and marketing remain steady. Streaming is making that difficult.

 

Radio Page week ending July 20, 2018
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Radio Page week ending July 13, 2018
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Radio Page week ending July 6, 2018
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Radio Page week ending June 29, 2018
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Radio Page week ending June 22, 2018
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Radio Page week ending June 15, 2018
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Radio Page week ending June 8, 2018
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