followthemedia.com
a knowledge base for media professionals 		ftm Radio Page
ftm Home Page

ftm Radio Page - February 24, 2012

Mature markets and radio secrets
amusing

Commercial radio is not even a generation old in much of Europe, barely twenty years. Yet in that time markets are quickly maturing, according to one national broadcaster. The secret is “good stations.”

“The Polish radio market is already very mature,” said RMF FM president Tadeusz Soltys to Wirtualnemedia.pl (February 24). RMF FM was launched in 1990 and is the leading national commercial radio broadcaster in Poland. It is owned by Bauer Media Group. (See Poland national radio audience graph here)

“In more mature markets…radio programming is often based on old truths and principles that have already been devalued today,” he continued. “We have good stations.” He noted that radio time spent listening in Poland is the second highest in Europe.

Music quotas set by law in Poland are of little concern. “Last year was very strong for Polish music,” said Soltys , noting that RMF FM was in voluntary compliance before the rules were set. “If you look back, however, it was not always so, so don’t rule out that in the future we may have trouble choosing great new songs for the audience.”

There’s also no problem going digital. “I think that digitization is no longer spoken of in the future tense, like science fiction,” he offered. ”It’s already happened. Radio on the internet, certainly digital, surprises no one and has a growing support.” (See more on digital radio here)

“In many countries there has already been investment aimed at digital terrestrial radio,” he explained. “The problem is a shameful secret. There’s no demand. Radio, newspapers, television, video on demand have been available on the internet for a long time. Once again someone is trying to be smarter than the listener.”

“This amuses me a little.” (JMH)

Radio Page week ending February 17, 2012
World Radio Day, UNESCO, AER, ITU, EBU, radio in Russia, Ekho Moscvy, Gazprom Media

Radio Page week ending February 10, 2012
radio in France, RTL Group, Christopher Baldelli, digital radio, radio in Hungary, Klubradio, Neelie Kroes, Slager Radio, Danubius Radio

Radio Page week ending February 3, 2012
radio in the UK, RAJAR, Capital Radio, BBC 6Music, Absolute Radio, digital radio, local radio, radio in Portugal, RDP Antena 1

Radio Page week ending January 27, 2012
radio in Africa, radio in South Sudan, Radio Miraya, radio in Switzerland, MediaPulse, Radio Fiume Ticino, DRS, Radio 24, digital radio, radio in Paris, RMC, Skyrock, Radio Latina

Radio Page week ending January 20, 2012
radio in Italy, audience measurement, Ipsos MediaCell, Gfk Eurisko, AudiRadio, radio in russia, Ehko Moscvy, Gasprom Media, radio in France, Médiamétrie, RMC, NRJ

Radio Page week ending January 13, 2012
radio in Switzerland, Energy Basel, radio in Greece, Flash 96

Radio Page week ending December 23, 2011
radio in Sweden, SBS Radio, NRJ Group, Mix Megapol, Association of European Radio, radio in Hungary, Klubradio, NMHH

Radio Page week ending December 16, 2011
radio conferences, Selon Le Radio, RadioDays Europe, Brave New Radio, TEDx

Radio Page week ending December 9, 2011
radio in France, digital radio, DAB, CSA

Radio Page week ending December 2, 2011
world records, BFBS, Kiss FM, RTE Radio 1, Romanian National Radio

Recently added radio audience figures and resources

Also see ftm Knowledge

Europe's Radio - Western Europe

Opportunity meets tradition in Western Europe's radio broadcasting. Change has come fast and yet oh, so slowly. This ftm Knowledge file contains material and resources on public and private radio broadcasting in Austria, Belgium, France, Germany, Netherlands and Switzerland. 156 pages. Resources. PDF (December 2011)

Order here

Europe’s Radio – Eastern Europe

Eastern Europe’s radio writes new rules. In fact, most everything about radio in this region is new... and changes often. The ftm Knowledge file reports on Belarus, Bulgaria, Czech Republic, Hungary, Moldova, Poland, Romania, Russia, Slovakia and Ukraine. 102 pages PDF (June 2011)

Order here

Europe’s Radio – Northern Europe

Northern Europe’s radio has a very digital sound. And change is in the air. Economic challenges abound for both public and commercial broadcasters. The ftm Knowledge file reports on Denmark, Estonia, Finland, Iceland, Ireland, Latvia, Lithuania, Norway, Sweden and the UK. 101 pages PDF includes Resources (February 2011)

Order here

Europe's Radio - Southern Europe

Radio broadcasting in southern Europe ranges from highly developed to developing highly. Italian, Spanish and Portuguese radio is unique, creative and very popular. Radio in Croatia, Serbia and Greece has had ups and downs. The ftm Knowledge file includes Resources. 48 pages PDF (November 2010)

Order here

Digital Radio - Possibilities and Probabilities

Digital radio has many platforms. From broadcast platforms to internet radio and rapidly emerging smartphone platforms, listeners and broadcasters have choices galore and decisions to make. Some regulators have made up their minds, others not, some hedging their bets. This ftm Knowledge file details the possibilities for digital broadcasting and the probabilities for success. Includes Resources 110 pages PDF (August 2010)

Order here

Become an ftm Individual or Corporate Member and receive Knowledge files at no charge. JOIN HERE!

ftm Knowledge files are available to non-Members at €49 each. The charge to Individual Site Members is €15 each.

The Six Radio Brands is about the uniquely European development of radio brands. Competition among broadcasters - and certainly between the public and commercial sectors - gives radio in Europe a rich dynamic. As consumers become more media-literate and demand more attachment broadcasters find target markets illusive.
Regulators, advertisers and broadcasters take turns trying to influence radio brands. Culture and technology makes an impact. More and more, the greatest influence comes from consumers.
The Six Radio Brands describes advantages and pit-falls of brand strategies, with illustrations from current radio practice.

100 pages. 2004

Available at no charge to ftm Members, €49 for others. Email for more information

copyright ©2004-2012 ftm partners, unless otherwise noted Contact Us • About Us