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ftm Radio Page - March 16, 2012

From Alternative To Icon And Back
make some news KSAN The fearful truth about the digital age is that advantage goes to those willing and able to exploit a hot spot. While some in digital media see every breath taking moment as new and brilliant, the longer view shows a more consistent and real world. The spirit of the times needs lots of spirit while times change slowly.

 

 

 

Digital spring in France
More channels yet this year

Long-suffering digital radio advocates in France are finally getting a break from media regulator Conseil supérieur de l'audiovisuel (CSA), reports Les Echos (March 13). Digital broadcasting in Paris, Marseille and Nice could begin yet this year for those applicants approved back in 2009. The CSA will also begin processing applications for digital audio broadcasting (DAB) in 20 other French cities. The official decision will be announced by the end of March.

Public broadcaster Radio France along with independent and community broadcasters have supported opening digital radio broadcasting. Legacy national commercial broadcasters have resisted. As many as 50 digital channels could be available in Paris with 40 in both Marseille and Nice. (See more on digital radio here)

CSA member carrying the digital radio portfolio Rachid Arhab said the regulator is “targeting coverage of the population slightly above fifty percent.” Disposition of the more up-to-date DAB+ standard is yet to be discussed but M. Arhab said hopefully it would be quickly adopted to “greatly reduce the cost of transmissions.” (JMH)

Broadcaster overcomes inertia reflex
“numbers are important”

It is with great reluctance that broadcasters make changes at big, successful channels. Even more reticent are public radio broadcasters. The audience, though, is listening and so must the broadcasters.

Norwegian public broadcasting (NRK) main radio channel P1 is a bit different this week. On Monday (March 12) the channel dropped several programs, shuffled others, expanded local week-day windows and added more music to the weekend schedule. It was the biggest programming change to P1 in 19 years.

“The most important change is that regional branches have an extra hour in the afternoon, and that transmissions will start two hours earlier,” said P1 director Jon Branæs to Aftenposten (March 12). “We know that listeners are most interested in local news when they are on the move.”

The channel’s overall context will still contrast with national commercial channels Radio Norge and P4, he added. “At P1, we talk about other things,” said Branæs. Radio Norge, owned by SBS/ProSiebenSat, launched in 2008 with a campaign inviting listeners to help design the mostly hit and oldies music channel. P4 Radio Hele Norge is a national commercial channel owned by Modern Times Group (MTG).

NRK P1 reaches 1.86 million listeners daily, making it, arguably, the worlds biggest radio channel by percentage of the population.

“Numbers are important in the sense that we want to be the greatest, “said Branæs. “The design is guided by our desire to reach as many people as possible, but the numbers never decide what we're talking about.”

“If no one listens,” he added, “there's no point in making radio.”

 

 

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