ftm Radio Page - week ending October 14, 2022

DJs send birthday greetings to famous YouTuber, get fired
"cool in everything"

A time honored feature of radio DJs is the daily birthday greeting. It is a wonderful opportunity to highlight notable local persons as well as celebrities. Sometimes a bit of snark is poked at those named. Almost always the feature grabs a few bars from the equally timeless Beatles hit “Birthday.”

DJs at local Homel, Belarus radio station 107.4 FM on Tuesday (October 11) gave their regular on-air birthday shoutout. Included was Russian media personality Yury Dud. known as a sports reporter and, later, an all-around commentator. His YouTube interview channel vDud is quite popular. They referred to him as "successful, famous, and cool in everything,” reported Ukrainian media news portal Detector Media (October 13). Then they were fired. (See more about media in Belarus here)

Yury Dud has spoken out on a variety of topics, often unpleasant for authorities. Documentaries on vDud have addressed the 2004 Beslan school siege, HIV/Aids, torture in Russian prisons and, even, Silicon Valley. In February this year he posted a scathing criticism of the Russian invasion of Ukraine. The Russian Justice Ministry awarded him the notorious “foreign agent” designation. At about the same time the Belarus Interior Ministry designated him an extremist. Reportedly, he currently resides in Istanbul, Turkey. (See more about censorship here)

DJs Artem Zabiran and Yaroslav Bychkovskyi were axed, almost immediately, after complaints were lodged on a pro-government social media account for “insulting Belarus,” noted Belarusian exile news portal Zerkalo (October 11). Their details were scrubbed from the station’s website. 107.4 FM is owned by the city of Homel (also known as Gomel or Homiel) and directed by its executive committee. Homel is located in southeaster Belarus near the borders with Lithuania and Ukraine.

Radio promotion campaign makes ad people happy
naughty, naughty

The advertising people are always at their happiest when ads jump to the wild side. Radio broadcasters discovered long ago that their messages on television often get lost. Outdoor advertising - the billboard - is a nifty alternative. When those interests merge, everybody is happy.

Czech contemporary radio station Expres FM unveiled a new promotional campaign this month using - almost exclusively - billboards. The hook is naughty words. But the billboard copy doesn’t really use naughty words. Rather, certain letters have been replaced with asterisks, slightly obscuring that naughtiness.

The marketing campaign intends to “reach the tired listeners of regular stations, in which the same thing is played over and over again, the presenters rely on forced humor and for them proper (news) is science fiction,” said station owner Seznam CZ development manager Pierre Beneš to Czech media news portal Médiar (October 10). “Expres FM, on the other hand, plays high-quality world music and has top-notch current news. If you come up with a dirty version of the missing word then, even as Sigmund Freud would confirm, you probably don’t think the best about radio. Fortunately, as the subtitle of our provocative slogan suggests, the bright side of the world can be seen.” (See more about media in the Czech Republic here)

Adding a short vox pop Mediar highlighted the metaphysical joy from local advertising people. “Freud, Freud, it always comes to you,” offered one creative director. “Thank you for the nice campaign, which really makes me happy.” Another added: “Radio isn’t dead. Radio is about the f***. Don’t be afraid to stand out in the crowd and be a little controversial.”

Expres FM has been on the air in Prague since 2002, FM in the city, DAB+ elsewhere. The station has been through several owners. Internet services provider Seznam CZ acquired the station and sister station Classic FM in 2018.

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Recently added radio audience figures and resources

• UK - National Radio Audience (released August 2022)
  market share, trend, sectors
• UK - London Radio Audience (released August 2022)
  market share, trend
• UK - National Radio Audience (released August 2022)
  BBC/commercial 'gap'
• France - Greater Paris Radio Audience (July 2022)
  national and local channels, market share, trend
• France - National Radio Audience (April-June 2022, published July 2022)
  national channels, sectors, market share, reach/TSL
• France - National Radio Audience (November-December 2021, published January 2022)
  national channels, sectors, market share, reach/TSL
• France - National Radio Summer Audience (September 2021)
  national channels, summer period 2016-2021 trend
• Spain - National Radio Audience (July 2021)
  national and regional channels, reach share, trend
• Romania - Radio Audience (May 2021)
  national and Bucharest surveys, market share, trend
• Belgium - Flemish region, Radio Audience (April 2021)
  market share, Jan-Apr 2019 to Sep 2020-Feb 2021 trend
• Belgium - French region, Radio Audience (April 2021)
  market share, Jan-Apr 2019 to Sep 2020-Feb 2021 trend
• France - Greater Paris Radio Audience (April 2021)
  national and local channels, market share, trend
• Austria - Major Media - Radio Broadcasting (February 2021)
  public and private broadcasters, owners, management, audience trend

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