ftm Radio Page - week ending December 2, 2022

The medium is, still, the message
FM, no static at all

Some people just really do not like the radio. Afghan Taliban extremists ordered AM/MW and FM transmission networks carrying programs from Radio Azadi and VOA shut, reported Afghan news agency Pajhwok (December 1). Upon their return to Afghanistan in August 2021, the Taliban extremists ordered existing radio broadcasters to begin religious programming; no music. Efforts of international broadcasters helped keep the country from becoming a complete news desert.

Both Radio Azadi, formerly Radio Free Afghanistan, and Voice of America (VOA) offered programs in Dari and Pashto, the most common indigenous languages of Afghanistan. They are part of Radio Free Europe/Radio Liberty funded by grants from the US Congress and editorially independent. The Afghan channels had been on the air for more than two decades. The transmission shutdown affects 13 cities. AM/MW and FM receivers have been widely available in Afghanistan, often supplied over the years through media development specialists like Internews. (See more about conflict zones here)

The channels have given particular attention to the rights and education of women and girls, certain to offend the Taliban extremists. “This radio broadcasts one-sided news in violation of journalistic principles,” said Ministry of Information and Culture official Abdul Haq Hammad in a statement. “Radio Azadi, which started broadcasting after the American occupation, was stopped due to non-compliance with journalistic principles and one-sided broadcasts.” (See more about media in Afghanistan here)

“RFE/RL will not change our editorial line to accommodate Taliban demands in order to stay on the air,” said RFE/RL chief executive Jamie Fly in a statement (December 1). “We know from experience that our audiences make great efforts to find us. The truth cannot be completely suppressed.” He added that the broadcasters “will continue broadcasts from outside the country, and will expand options to reach its dedicated audience through other platforms.”

Other international broadcasters use the same transmission facilities as Radio Azadi and VOA. None have reported disruption. French NGO Radio for Peace International (RFPI) in a statement (December 1) said it would commence twice-weekly broadcasts in Farsi for Afghanistan via high-power shortwave transmitters.

Broadcaster raises ad rates, citing media buyer demand
discounts available

Poland’s leading radio broadcaster RMF Group is raising advertising rates, noted media news portal Wirtualnemedia (November 30). The broadcaster, operator of RMF FM, RMF Classic and RMF Maxx, will be charging roughly 8% more from January 9th. “We have not increased our advertising price lists since March this year, despite the very high inflation at that time,” said group general sales director Tomasz Ramza. Citing inflationary pressures, he also included ad demand and, of course, record audience listening estimates.

Projected volatility of the Polish ad market also means ad rate cards from the first of 2023 will be valid only for 60 days, rather than 3 months. Likely for an additional charge, buyers taking the last spot unit in a commercial break can have a jingle highlight. And just for the media buyers, a cost-free electronic order system will be available, even with a discount. (See more about media in Poland here)

Meanwhile in Italy radio ad revenues have continued to rise through the first ten months of 2022, reported Italian advertising and marketing portal Engage (November 30). Revenue details provided by radio advertising collective FCP-Assoradio showed October monthly radio ad spending up 1.2% year on year with a 3.2% rise for the January to October period. “With the month of October the positive trend for radio is confirmed,” said FCP-Assoradio president Fausto Amorese, in a statement. “This phenomenon is certainly relevant, as it runs counter to what most other media record and in consideration of the persistence of a difficult and uncertain context.” (See more about media in Italy here)

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Recently added radio audience figures and resources

• France - National Radio Audience (September/October 2022 - released November 2022)
  national channels, sectors, market share, reach/TSL
• UK - London Radio Audience (Q3 2022 - released October 2022)
  market share, trend
• UK - National Radio Audience (Q3 2022 - released October 2022)
  BBC/commercial 'gap'
• France - Greater Paris Radio Audience (July 2022)
  national and local channels, market share, trend
national channels, sectors, market share, reach/TSL
• France - National Radio Summer Audience (September 2021)
  national channels, summer period 2016-2021 trend
• Spain - National Radio Audience (July 2021)
  national and regional channels, reach share, trend
• Romania - Radio Audience (May 2021)
  national and Bucharest surveys, market share, trend
• Belgium - Flemish region, Radio Audience (April 2021)
  market share, Jan-Apr 2019 to Sep 2020-Feb 2021 trend
• Belgium - French region, Radio Audience (April 2021)
  market share, Jan-Apr 2019 to Sep 2020-Feb 2021 trend
• France - Greater Paris Radio Audience (April 2021)
  national and local channels, market share, trend
• Austria - Major Media - Radio Broadcasting (February 2021)
  public and private broadcasters, owners, management, audience trend

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