ftm Radio Page - week ending February 24, 2023

Another broadcaster trims staff after revenues dip
"a major loss"

Not a few public broadcasters have trimmed head counts in recent months. Many were fairly sparse already. Bigger ones have been sent reeling; note the BBC. Revenue streams once considered reasonably reliable are faltering.

US public radio network NPR will cut its 1,100 person workforce by about 100, said chief executive John Lansing in a statement (February 22). Most vacant positions will be eliminated. He noted falling advertising revenues and a tepid outlook. “This will be a major loss,” he wrote in a memo to staff.

Unique, arguably, in the world NPR is funded through underwriting from sponsors and contributions from member stations, themselves under financial pressures. The most recent annual budget - about US$300 million - is expected to have a US$30 million shortfall. "We're not seeing signs of a recovery in the advertising market," Mr. Lansing said to NPR media correspondent David Folkenflik (February 23). NPR is the common brand name for National Public Radio. Its primary headquarters is in Washington DC with a major facility in Los Angeles. (See more about public broadcasting here)

Most audience surveys show NPR listeners as educated, affluent and loyal but a bit on the older side. There are about 1,000 local and regional affiliates. NPR was an early podcast adopter, introducing programs and series in 2005. Numerous awards have been bestowed on NPR, its show hosts and staff, including six Edward R. Murrow awards in 2022 as well as the Peabody Award for its Thoroughline program’s Afghanistan series. NPR was created by an act of the US Congress, February 26, 1070.

Digital radio brands expand, extensions abound
feed the media buyers

Brand extensions are favored by marketing departments. Spin-offs from almost any well-known brand are always popular, especially in the media sphere. With digital platforms widely available, radio broadcasters just can’t get enough.

Portugal’s Grupo Renascença recently added five digital channels built on the successful national RFM brand. These add to existing six digital brand extensions. In addition to RFM, the company now known as Grupo Renascença Multimedia operates Radio Renascença and Mega Hits. The legacy radio broadcaster was founded in 1937 by the Portuguese Episcopal Conference. (See more about media in Portugal here)

The new online channels include 90’s RFM, 00’s RFM and RFM Latinas. On top of that, there’s RFM Frescas - pop music that “could be played on RFM” and RFM Toca Portugal - Portuguese music and tracks “made by Portuguese musicians.” Grupo Renascença also recently introduced podcast platform Popcasts. (See more about digital radio here)

Radio competitor Bauer Media Audio Portugal recently introduced its proprietary AudioXi digital audio ad network to “simplify” the job of Portuguese media buyers, noted marketing news portal Marketeer (February 7). Bauer Media Audio Portugal, subsidiary of Bauer Media Group, entered the market last year with the acquisition of the radio broadcasting assets of Media Capital.

Radio Page week ending February 17, 2023
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Radio Page week ending February 10, 2023
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Radio Page week ending February 3, 2023
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Radio Page week ending January 27, 2023
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Radio Page week ending January 20, 2023
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Radio Page week ending January 13, 2023
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Radio Page week ending December 9, 2022
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Radio Page week ending December 2, 2022
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Radio Page week ending November 18, 2022
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Radio Page week ending September 30, 2022
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Radio Page week ending September 23, 2022
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Radio Page week ending July 16, 2021
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Radio Page week ending July 9, 2021
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Radio Page week ending July 2, 2021
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Recently added radio audience figures and resources

• France - National Radio Audience (September/October 2022 - released November 2022)
  national channels, sectors, market share, reach/TSL
• UK - London Radio Audience (Q3 2022 - released October 2022)
  market share, trend
• UK - National Radio Audience (Q3 2022 - released October 2022)
  BBC/commercial 'gap'
• France - Greater Paris Radio Audience (July 2022)
  national and local channels, market share, trend
national channels, sectors, market share, reach/TSL
• France - National Radio Summer Audience (September 2021)
  national channels, summer period 2016-2021 trend
• Spain - National Radio Audience (July 2021)
  national and regional channels, reach share, trend
• Romania - Radio Audience (May 2021)
  national and Bucharest surveys, market share, trend
• Belgium - Flemish region, Radio Audience (April 2021)
  market share, Jan-Apr 2019 to Sep 2020-Feb 2021 trend
• Belgium - French region, Radio Audience (April 2021)
  market share, Jan-Apr 2019 to Sep 2020-Feb 2021 trend
• France - Greater Paris Radio Audience (April 2021)
  national and local channels, market share, trend
• Austria - Major Media - Radio Broadcasting (February 2021)
  public and private broadcasters, owners, management, audience trend

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