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Week ending October 7, 2006

WAN - Record Number of Journalists Killed in 2006 – October 5, 2006

From Larry Kilman/WAN

Seventy-five journalists have been killed so far this year, making 2006 the deadliest year for journalists on record, the World Association of Newspapers said Thursday.

Twenty-six of the deaths occurred in Iraq, where journalists continue to betargetted and murdered.The 75 journalists and other media workers killed through September makes 2006 the most deadly year since WAN began keeping records of journalist murders in 1997. Seventy-two journalists were killed in 2004.

"Journalists in Iraq are not only facing the danger that comes with working in a war zone, they are being hunted down and assassinated simply because they are suspected of cooperating with western news agencies, because of their religious or political affiliation, or because their murderers believe that killing journalists will advance their aims," said Timothy Balding, CEO of the Paris-based WAN.

"Journalism today is more dangerous than ever," he said. "More than 500 journalists have been killed in the past decade, often for simply doing their jobs. These murders are a direct attack not only on individuals, but also on society as a whole. Yet few of the killers are ever brought to justice."

The Philippines, where criminal gangs and corrupt politicians have long been targetting investigative journalists without fear of prosecution, has seen eight journalists murdered so far in 2006.

Journalists have been killed in 19 other countries this year: Afghanistan (1), Angola (2), Bangladesh (1), Brazil (1), China (2), Colombia (4), Democratic Republic of Congo (1), Ecuador (2), Guatemala (1), Guyana (6),India (2), Indonesia (1), Lebanon (2), Mexico (1), Pakistan (3), Russia (1),Somalia (1), Sri Lanka (5), Sudan (1), Turkmenistan (1) and Venezuela (2).The death toll compares with 58 killed in 2005, 72 killed in 2004, 53 killed in 2003, 46 killed in 2002, 60 killed in 2001, 53 killed in 2000, 70 killed in 1999, 28 in 1998, and 26 in 1997.

Several press freedom organisations track the number of journalists killed each year. The numbers vary based on the criteria used by different associations. WAN¹s figures include all media workers killed in the line of duty or targeted because of their work. It also includes cases where the motive for the killings is unsure or where investigations have not been completed.

Médiamétrie propose la première synthèse dédiée au web 2.0 – October 5, 2006

From Sophie Rodriguez/Médiamétrie

Création de contenus, partage de fichiers, personnalisation de pages web, collaboration en  ligne : une révolution prend forme sur Internet au fur et à mesure que les outils et les sites du  web 2.0 se démocratisent. L’internaute n’est plus un simple utilisateur, il devient acteur du  web et participe au développement de la « deuxième génération » d’Internet.   

Dans ce contexte Médiamétrie publie la première synthèse dédiée au web 2.0, intitulée  « Focus Mon Numérique ». Réalisée sur la base de 4 000 interviews en ligne, cette étude  analyse les usages Internet des individus âgés de 15 ans et plus, considérés comme  « internautes assidus », c’est-à-dire se connectant tous les jours ou presque. Cette catégorie  représente 17,7 millions de personnes, soit 72% de la population internaute de référence  (individus de 15 ans et plus s’étant connectés à Internet au cours du dernier mois).     

Deux nouveaux profils d’internautes émergent :   les « contributeurs » et les « créateurs »    Cette étude révèle deux nouveaux profils d’internautes, établis en fonction de leur degré  d’implication dans le web 2.0 et de l’utilisation qu’ils en ont.   

Une grande majorité des internautes assidus sont passés du statut de « simples visiteurs » à  celui de « contributeurs ». Qu’il s’agisse de donner son avis sur un produit ou un service,  de voter pour un site, de devenir « bêta testeur », de contribuer à un wiki, de poster un  commentaire sur un blog ou de participer à un forum, on compte aujourd’hui plus de 8 internautes assidus sur 10 (83,7 %) qui utilisent  toutes les possibilités d’interactivité du  web pour s’exprimer et participer en ligne, soit 14,8 millions d’internautes assidus  « contributeurs ».    

Une part non négligeable des internautes assidus sont devenus des  « créateurs »  de  contenus multimédias (textes, audio, vidéo).  Qu’il s’agisse de créer un forum de  discussion, de posséder son blog ou de diffuser ses propres contenus audio et vidéo, on  dénombre  plus de 3,1 millions d’internautes assidus qui ont franchi le cap de la  création sur Internet, ce qui représente 17,5% des internautes assidus.

Arbitron - World Federation of Advertisers endorses Project Apollo – October 4, 2006

from Thom Mocarsky/Arbitron

The World Federation of Advertisers – a worldwide network of 55 National Advertiser Associations on five continents and of over 40 of the world’s top 100 advertisers–has officially endorsed the development of Project Apollo in the United States.

Project Apollo is a proposed marketing information service being developed by Arbitron and VNU to give advertisers a better understanding of the connection between consumer exposure to advertising on multiple media and their shopping/purchase behavior.

In a statement published on its website–

http://www.wfanet.org/news/article_detail.asp?Lib_ID=1802

the WFA said that “Project Apollo promises to enable us to know our customers as buyers of our brands as well as consumers of media in a very strategic and actionable way, thus enabling a new level of media planning effectiveness and a substantial leap in media spending productivity."

The organization also points to its Blueprint for Consumer-Centric Holistic Measurement and credits Project Apollo as fulfilling a number of the criteria identified in the document. (http://www.wfanet.org/blueprint.asp)

The WFA calls itself the “voice of marketers worldwide.” According to the WFA website, its network of worldwide associations and advertisers accounts for more than 10,000 businesses who represent around 90% of global marketing communications. The Association of National Advertisers (which is holding its annual convention in Orlando this very week) is the US member of the WFA.

The endorsement of the WFA is a significant validation of the Project Apollo concept, which would use the Arbitron Portable People Meter (PPM) system and ACNielsen Homescan technology, as well as additional technologies that would track print media consumption and non-consumer packaged good products and services.

Arbitron and VNU have deployed a pilot panel of more than 5,000 households as a demonstration of the ‘Project Apollo’ national marketing research service, which would collect multi-media and purchase information from a common sample of consumers.

The pilot panel is designed to show advertisers how Project Apollo would enable a better understanding of the link between consumer exposure to advertising on multiple media and their shopping/purchase behavior. The pilot panel is designed to give advertisers the ability to estimate and quantify the top line revenue growth that could be achieved using Project Apollo. The pilot also showcases the enhanced ability of the ‘single-source’ marketing research service to measure the return on investment for marketing efforts.

Currently six advertisers, along with their advertising agencies, are members of the Project Apollo Steering Committee, a select group of marketers who have signed agreements for the Project Apollo pilot panel data.  In the aggregate, these six advertisers spend more than $6.2 billion for advertising on measured media.

The World Federation of Advertisers – a worldwide network of 55 National Advertiser Associations on five continents and of over 40 of the world’s top 100 advertisers–has officially endorsed the development of Project Apollo in the United States.

Project Apollo is a proposed marketing information service being developed by Arbitron and VNU to give advertisers a better understanding of the connection between consumer exposure to advertising on multiple media and their shopping/purchase behavior.

In a statement published on its website–

http://www.wfanet.org/news/article_detail.asp?Lib_ID=1802

the WFA said that “Project Apollo promises to enable us to know our customers as buyers of our brands as well as consumers of media in a very strategic and actionable way, thus enabling a new level of media planning effectiveness and a substantial leap in media spending productivity."

The organization also points to its Blueprint for Consumer-Centric Holistic Measurement and credits Project Apollo as fulfilling a number of the criteria identified in the document. (http://www.wfanet.org/blueprint.asp)

The WFA calls itself the “voice of marketers worldwide.” According to the WFA website, its network of worldwide associations and advertisers accounts for more than 10,000 businesses who represent around 90% of global marketing communications. The Association of National Advertisers (which is holding its annual convention in Orlando this very week) is the US member of the WFA.

The endorsement of the WFA is a significant validation of the Project Apollo concept, which would use the Arbitron Portable People Meter (PPM) system and ACNielsen Homescan technology, as well as additional technologies that would track print media consumption and non-consumer packaged good products and services.

Arbitron and VNU have deployed a pilot panel of more than 5,000 households as a demonstration of the ‘Project Apollo’ national marketing research service, which would collect multi-media and purchase information from a common sample of consumers.

The pilot panel is designed to show advertisers how Project Apollo would enable a better understanding of the link between consumer exposure to advertising on multiple media and their shopping/purchase behavior. The pilot panel is designed to give advertisers the ability to estimate and quantify the top line revenue growth that could be achieved using Project Apollo. The pilot also showcases the enhanced ability of the ‘single-source’ marketing research service to measure the return on investment for marketing efforts.

Currently six advertisers, along with their advertising agencies, are members of the Project Apollo Steering Committee, a select group of marketers who have signed agreements for the Project Apollo pilot panel data.  In the aggregate, these six advertisers spend more than $6.2 billion for advertising on measured media.

Informa - IPTV revenues will accelerate to $12 billion by 2011 – October 3, 2006

from Adam Thomas/Informa

Rapid growth will result in 36 million IPTV homes by 2011 – or around seven times as many as the 2006 figure, according to a new report published today by Informa Telecoms & Media.

Despite this significant acceleration, IPTV – A Global Analysis (2ndEdition) states that only 3.4% of the world’s TV households are forecast to subscribe to IPTV platforms by 2011, as the operators battle for market share against digital cable and DTH, as well as DTT to a lesser extent.

Adam Thomas, media research manager at Informa, says: “More immediately, we forecast 4.8 million IPTV households by the end of 2006, nearly double the 2005 figure of 2.5 million. Much of the growth in 2006, and for the next couple of years, is prompted by service launches by European telcos – especially the incumbents.”

In 2005, IPTV worldwide generated revenues from subscriptions and VOD of less than $1 billion. By 2011 this figure is forecast to reach $12.2 billion, with $11.3 billion coming from subscription revenues, and a further near-$1 billion from VOD revenues.

 


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