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ftm Radio Page - week ending October 12, 2018

After years complaining broadcasters get a new measurement service
ratings as a source of distress

Radio broadcasters in Greece will have in January a new service measuring their audiences. Focus-Bari, on the scene for 20 years will be retiring, replaced by market researcher 361 Research Solutions and number cruncher MRB Hellas under the auspices of the private radio station owners association of Athens (EIIPA) and joint industry measurement committee AEMAP, explained news portal axianews.gr (October 7). New will be the addition of mobile phone users to the measurement sample. The contract is for three years and appears to apply only to private sector radio broadcasting in the Attica (greater Athens) region. (See more about media in Greece here) (See more about measurement here)

A year ago Focus-Bari received a one-year extension. The measurement contract came up for grabs in February after several years of discussion, sometimes heated, among broadcasters about research methods and, of course, results. Anecdotal evidence of unexplained audience shifts was often, the provider offering inconvenient - but plausible - explanations. In 2011 public broadcaster ERT withdrew from the Focus-Bari measurement.

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