Hot Topic - Media in Greece
Control over information is an illusion if not folly. Those who view media through the prism of the pre-digital era are always frustrated, often angry. The best media has always been a little anarchy with great production techniques. Some people just don’t get it.
Sour economics of the last decade, digital transitions and political shifting have put the media sphere on the back foot. Uncertainty and insecurity are, in many places, part of the landscape. Change for the better seems illusive as strategic investment is just postponed, short-term benefit all that matters. Meanwhile the carousel keeps spinning.
Opportunity and cash are charting the ebb and flow of recent media transactions. With most developed markets, strategic investors are buyers and financial investors are sellers as valuations continue to rise. In developing markets, media asset values have plummeted to historic low levels, changing the equation. Speculators are having a field day.
The media world is delightfully complex. There are broadcasters, public and private. There are publishers, shrill and thoughtful. There’s the web, dynamic and rude. All the parts somehow work together, willingly or not, until the bond is broken.
The biggest challenge for public broadcasters, say some, isn’t funding. Even the richest public broadcasters feel the heat, from commercial broadcasters, new media, publishers and, of course, the politicians. It’s existential. And the long debate sometimes runs out of time.
Broadcasters regularly complain about audience surveys, unless the numbers are really good. Economic stress has all managers on edge. Survival is success, say some. And now the “blades” are out, too.
Conventional wisdom holds that private sector media holds political influence at bay because of the profit motive. It’s very idealistic. Where local owners are investors with wide and varied interests, new to the media game as well, standards and practices are shaped by “short-term vision.” Add rampant corruption and the media sector is poisoned.
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Media in Greece, Cyprus and Macedonia
The Greek media world has been turned upside down in recent years. Financial constraints coupled with political confusion seem endless while digital media promises a new future. Media in Cyprus, largely tied to Greece, shows certain signs of stress while media in neighboring Macedonia remains under stress. This ftm Knowledge file explores the bright spots and all the rest. Includes updated Resources. 82 pages PDF (June 2014)
Europe's Radio - Southern Europe
Radio broadcasting in southern Europe ranges from highly developed to developing highly. Italian, Spanish and Portuguese radio is unique, creative and very popular. Radio in Croatia, Serbia and Greece has had ups and downs. The ftm Knowledge file includes Resources. 126 pages PDF (June 2015)
- Major Media - Radio Broadcasting (June 2015))
public and private broadcasting, owners, executives, market share
- Major Media - Television (June 2014)
public and private broadcasters, ownership, management
- Major Media - Publishing (June 2014)
print and online publishers, ownership, management, circulation
- Market Data (15/11/2013)
population, per capita GDP/GNI trend, ad spending, ICT and mobile usage, press freedom, corruption
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The Millennials – new
In the media sphere nothing is more important than knowing the audience. Once in a generation a target group evolves to catch the attention of publishers and broadcasters, advertisers and media buyers, social critics and politicians. The Millennials, also known as Generation Y and digital natives, are it, with unique characteristics and behaviors. They have already reshaped everything we do. 35 pages, PDF (December 2016)
State Aid - Media Rules
National authorities have at their disposal a variety of economic measures to stimulate, develop and improve competitive market sectors. Sometimes they miss the big picture or have special circumstances. Within the European Union an executive branch of the European Commission stands ready to clarify the rules of each and every game. State Aid rules are developing as the playing field gets bigger. 35 pages, PDF (September 2016)
Social Media Matures (...believe it or not...)
Hundreds of millions use social media, billions even. It has spawned revolutions, excited investors and confounded traditional media. With all that attention a business model remains unclear or it's simply so different many can't see it. What is clear is that there's no turning back. 114 pages, PDF (July 2016)
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