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Hot Topic - Media Measurement

Data Points Keep Shifting, Another Challenge For Measurement - July 13, 2020
As the current societal anomie careens on a pathway of uncertainty and anxiety there are a few untouched norms. First, everybody wants data, preferably more data. This includes crazy data, but that’s a subject for psychotherapists. Then, totally related, hedges funds continue doing what it does best, dissembling. These are both good reasons to stay away from crowds.

Circulation Evaporates, Publishers Erase The Data - May 25, 2020
Inextricably bound to the media world is measurement. Every meeting and presentation, even in Zoom-world, is powered by graphic representations of data. Rankings, pie-charts, trend lines and bullet points add power to the colorless drone. It’s addictive. It’s expected. It could be going away.

Stability Might Be Welcome But It Doesn't Move Anything Forward - January 31, 2020
For those toiling in the media sphere there is enduring fear of digital disruption. For radio broadcasters this does not mean the continued encroachment by digital platforms like DAB. It is much more. Radio listeners - and particularly the young people advertisers need to survive - are steadily migrating to online and mobile platforms. Where better to find the days’ perfect playlist or podcast? For radio broadcasters a day of stability is welcome relief.

Ratings Show There Is Always A Second Chance - July 2, 2018
Media buyers and the broadcasters who love them have a voracious appetite for data. And this being the age of big data, broadcasters must compete with every other data harvester for the sweetest, juiciest morsels to serve up. Something new is always tempting.

Huge Dataset Makes Everything Possible, Statistics Not So Much - March 30, 2018
For the radio people growth is seen as coming from podcasts, smart speakers like Amazon’s Alexa and mobile internet, anything that might appeal to “ad friendly” young people. Out is the kitchen radio (what’s a kitchen?) and the automobile (what’s a car?), all so last century. There is so much to learn.

The Coming Inflection Point: “Wow, Look At What We’ve Done” - March 28, 2016
Every few years media measurement gushes anew. Media buyers arouse this periodically in search of the answer to advertisers’s ultimate question: where’s the money? Then, too, media suppliers have their own questions. Big data holds the too obvious solution.

Digital Transition More A Dance Than A Race - February 5, 2015
An easy path to digital transition for the media world somehow got lost in the fog. The road has been littered with great ideas that collapsed from fatigue of one kind or another. To those leading the march patience is not a virtue. Others take it all in stride.


Also see in ftm Knowledge

Media Measurement - Changing Times

The times are changing and so is media measurement. Everybody wants more, faster and better. As online and mobile metrics grow measurement of all other media must adapt. 101 pages PDF (March 2016)

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Media in Spain - Diverse and Challenged – new

Media in Spain is steeped in tradition. yet challenged by diversity. Publishers hold great influence, broadcasters competing. New media has been slow to rise and business models for all are under stress. Rich in language and culture, Spain's media is reaching into the future and finding more than expected. 123 pages, PDF. January 2018

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The Campaign Is On - Elections and Media

Elections campaigns are big media events. Candidates and issues are presented, analyzed and criticized in broadcast and print. Media is now more of a participant in elections than ever. This ftm Knowledge file reports on news coverage, advertising, endorsements and their effect on democracy at work. 84 pages. PDF (September 2017)

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Fake News, Hate Speech and Propaganda

The institutional threat of fake news, hate speech and propaganda is testing the mettle of those who toil in news media. Those three related evils are not new, by any means, but taken together have put the truth and those reporting it on the back foot. Words matter. This ftm Knowledge file explores that light. 48 pages, PDF (March 2017)

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