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ftm Radio Page - June 17, 2011

Classic rock disappears
Urban up

Radio broadcasting in Switzerland changes very slowly, much like the Matterhorn. Some interesting little fluctuations were noted in a statistical analysis done by media and telecom regulator OFCOM over 2008 and 2008, released this month.

Swiss public broadcaster SSR-SRG had the same number of channels, 18, but the number of commercial stations dropped to 39 in 2009 from 43 in 2008. The proportion of SSR-SRG channels available via digital transmission was unchanged from 2008 to 2009 at 50%. Commercial broadcasters were far less engaged in digital radio, 19% in 2009, up from 16% in 2008.

SSR-SRG radio channels overall offered more news and information (“current affairs”) programming (14%) than commercial stations (10%) but less entertainment (“presentation”), 8% versus 14% on commercial channels.

Music programming dominated both public and commercial radio channels; 66% for SSR-SRG channels and 71% for commercial stations.

Among privately owned stations, which includes commercial and community stations, the adult contemporary music format dominates, 25 stations in 2009, down from 31 in 2008. News and information stations increased to 7 from 5. Stations programming an urban contemporary music format increased also, to 3 from 1.

The classic rock music format disappeared from the Swiss radio landscape in 2009. (JMH)

Swings in ratings cause broadcaster complaints
Blame the measurement

Anybody conducting audience research knows the expression: when ratings are up it’s because of the brilliant programming, when ratings are down it’s the fault of the measurement system. With that in mind we report that Irish broadcasters have ordered up an audit of quarterly JNLR (Joint National Listenership Research) figures.

Over the last year or so Irish broadcasters have complained about swings in the numbers quarter to quarter. Taking the long view, the pattern seems to be a shift from national to local stations.

There has been an overall decline in radio listening, 4% for all listeners and 10% among listeners 15 to 24 years, reports media buyer Mindshare Dublin. Causes suggested range from increases in emigration and unemployment to iPod usage. (JMH)

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