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ftm Radio Page - July 27, 2012

Digital Radio: What Would Steve Jobs Do?
Steve Jobs Digital radio development is, as it has been, up and down. Launches precede re-launches. Promotion has the appearance of trial and error. Supporters see one set of problems, detractors yet another. It’s a tough nut to crack.

 

 

Zapping One Thing For Another
face speakers Predicting what moves the ratings needle has never been easy. Too many variables, the researchers say. Some days you get the ratings and some days the ratings get you. The audience is fickle and travels in a pack.

 

 

Good numbers for news and talk radio
Rap bad

More bad news hit long reigning French national general interest radio channel RTL as Médiamétrie released results for Ile-de-France (IDF - Greater Paris) this week (July 25). After years and years in the top spot RTL fell to public general interest channel France Inter in the April to June survey period. It was almost an even trade as France Inter posted 12.1% audience share up from 10.4% one year on and RTL dropped to 11.9% from 13.9%.

Sports coverage seemed to have affected listening habits – the UEFA Euro 2012 championships were played during the period with the French national team reaching the quarter-finals and, too there was the Roland Garros tennis tournament played in Paris. Sports-heavy national channel RMC bumped up to 4th place in the IDF rankings with a staggering 8.3% audience share from 6.1% year on year. Europe 1 held 3rd place with 8.3% audience share. Rolling news public channel France Info moved to 5th place with 4.9%. The audience share for news and talk based national channels in the IDF survey increased to 47.3% from 45.1% one year on. (See Greater Paris audience trend chart here)

And that, of course, says it was bad news for the music channels. Hip hop and rap channel Skyrock had the biggest audience share decline of all channels, falling to 4.0% from 6.2% one year on. Both national channels Cherie FM and Nostalgie posted significant loses. Radio Latina, the highest ranking local Paris station, fell to 2.7% audience share from 3.2% one year on. Among national music channels NRJ, RFM and Fun Radio were up slightly. Local stations FIP and Radio Nova were up. (JMH)

Management by little envelope
If you don’t like it, lump it

Russia’s Emergencies Ministry launched internet radio channel Krepkoye Radio (Strong Radio) early this year as part of its mission to bring urgent news to Russian citizens, generally security related.  One of its journalists says he was forced to resign last week because of reporting critical of the Ministry regarding the tragic flooding of Krymsk that resulted in scores of deaths. The Ministry disputes this, saying he was incompetent. Then there’s that little matter about payments in “envelopes.”

“When we were hired, they made one condition; do whatever you want, air whatever news you want, but do not be too critical of the Emergencies Ministry,” said Oleg Mashkov, quoted by Kommersant (July 23). “We obeyed this agreement, but our programs dedicated to social issues were quite controversial and our heads told us several times that it’s… ‘not ideologically correct’.” (See more on media in Russia here)

Mr. Mashkov resigned last week, a day after a contentious meeting with editorial director Yelena Chernova during which station coverage of the Krymsk flooding (July 7) included interviewing an opposition politician was noted. Rather than outright firing, according to Mr. Mashkov, he and others found their pay considerably reduced. Base salary was about RUB 10, 000 (roughly €250) but considerably more, about RUB 70,000 (roughly €1750), arrived in a “little envelope” and that part was notably absent. Moscow is an expensive city. Again, according to Mr. Mashkov, when questioned about the financial arrangement Ms Chernova told staff if they were unhappy about the situation they could just go.

“Mashkov was hired for a trial period which expired on July 16 and he does not suit us because of his professional qualities,” said Ms Chernova to RAI Novosti (July 23), who referred to the allegation as “nonsense”.

”Yes, the base salary is low,” said program director Denis Chakov to Kommersant, “but it is an official tool in the form of premiums paid so management can encourage employees who do the job well.”

“I understand (the journalists) position and am ready to sympathize,” said freedom of speech monitor Glasnost Defense Foundation president Alexei Simonov, quoted by Kommersant, “but I have serious doubts about the moral validity of their claims. How can we be free if you get a large part of your salary in an envelope?” (JMH)

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