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ftm Radio Page - July 6, 2012

Etching The Mission Statement On The Head Of A Pin Without Pricking A Finger
head of a pin Public broadcasters have enjoyed a certain enviable status within the media sphere. Financing reasonably assured, free from the rowdy marketplace and bolstered by national identity many have become iconic brands able to innovate on many levels. But times, like economics, have changed and public broadcasters are asked to explain, exactly, what it is they do.

Digital radio design celebrates old and new
“striking”

The BBC is moving forward in consolidating radio operations in the renovated Broadcasting House at Portland Place in London, new wing added. The BBC World Service left Bush House this past weekend and other radio services will move from Television Centre to the new digs by November or so. This being the post-modern age there’s no time for tears. The future begins now, right?

BBC Radio 4’s Today Program, the channel’s iconic news magazine, organized a competition keeping with the future tense, and respect for history, for a digital radio design. And the winning entry has been announced. (See BBC presser here with link to Radio 4 feature on the competition)

The design of David Hampson, a Today Program listener, was selected and Tivoli Audio will manufacture a limited number of the sets, which will be sold with profits going to BBC Children in Need charity. “His entry really impressed the judges with a striking design that incorporates elements of the original Broadcasting House and celebrates the new building as well,” said Today Program editor Ceri Thomas in the statement. “I’m sure it will help to raise much-needed funds for BBC Children in Need.” (See more on digital radio here)

Every celebration of creativity is a good thing. All together, this is a nice mix of promotion, marketing, programming and mission. Bravo! (JMH)

Major blow to digital radio
“state of clinical death”

The French government will not allow public broadcaster Radio France to apply for digital terrestrial radio frequencies, reports Les Echos (July 2), citing internal sources. Media regulator CSA has been accepting applications for digital radio frequencies in major French cities but legacy national commercial broadcasters (Lagardére, NRJ Group, RTL and NextRadioTV) refused to participate. The decision, says the report, will be made official later this week. (See more on digital radio here)

The CSA has moved to revive digital radio in France over the recent few months, calling for frequency applications and setting a timetable for approvals. Legacy national commercial broadcasters, all operating on FM frequencies, have lobbied against digital radio. Independent radio owners and prospective new operators have supported a digital radio plan as a restructuring of FM frequencies in France has not created new opportunities. (See more on media in France here)

“Without Radio France any revival of (digital radio) is impossible,” said an unnamed observer. “Digital radio is in a state of clinical death.” (JMH)

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Radio broadcasting in southern Europe ranges from highly developed to developing highly. Italian, Spanish and Portuguese radio is unique, creative and very popular. Radio in Croatia, Serbia and Greece has had ups and downs. The ftm Knowledge file includes Resources. 74 pages PDF (May 2012)

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The Six Radio Brands is about the uniquely European development of radio brands. Competition among broadcasters - and certainly between the public and commercial sectors - gives radio in Europe a rich dynamic. As consumers become more media-literate and demand more attachment broadcasters find target markets illusive.
Regulators, advertisers and broadcasters take turns trying to influence radio brands. Culture and technology makes an impact. More and more, the greatest influence comes from consumers.
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