ftm Radio Page - week ending April 14, 2023

Wildly popular radio channel dips below magical threshold, media watchers yawn
ups and downs

Radio audience estimates are increasingly difficult to read, much less understand. There are several issues, from the practical to the ephemeral. Agencies formed to organize measurement efforts are, generally, users of the results; from broadcasters to media buyers and regulators. These agencies, prescribing everything from methods to display, want everybody to be happy.

The top rated national radio channel in Poland is RMF FM, owned by Bauer Media. It is a hit music (CHR) channel with a significant measure of news and current affairs. RMF FM has been on top of the ratings longer than most people can remember. Over the last two years its broad audience share, persons 15 to 75 years, has surpassed 30%. RMF FM is known for high profile marketing, news coverage and long standing show hosts. (See more about media in Poland here)

For the 2023 spring quarter - January through March - the audience share for RMF FM slipped to 29.9%, data released this week and reported by Polish media portal Wirtulnemedia (April 13). Ranking was not affected. RMF FM dropped from 31.3% audience share in the same quarter last year.

The Radio Track Kantar Polska audience estimates have been accepted measurement currency in Poland for decades. Kantar Group, subsidiary of WPP, acquired market researcher Millward Brown in 2019, which acquired SMG/KRC market researcher in 2000. The Radio Track Kantar data is considered highly stable. (See more about audience measurement here)

Placing second was Radio ZET with 13.5% audience share, down from 13.7% one year on. Radio Zet has been embroiled in a license and ownership dispute with regulator KRRiT since French media house Lagardère exited Eastern European assets. Radio ZET is an adult contemporary channel with a strong information component national distribution. Also slipping slightly in third placed Radio ESKA, 7.4% audience share, down from 7.7%.

As with reliable radio audience estimates, some stations are down and some are up. Listener behavior being what it has always been, unpredictable, there is no real correlation. State broadcaster Polskie Radio channels were up, slightly, for a change. Adult contemporary Jedynka kept 4th place with 5.1% audience share, up from 4.8% year on year. Alternative music Trojka placed 11th, 2,1% audience share, up from 1.8%. Commercial channel Zlote Prezboje (Greatest Hits) had the biggest gain to 3.0% audience share from 2.5%.

Radio Page week ending April 7, 2023
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Radio Page week ending March 31, 2023
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Radio Page week ending March 24, 2023
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Radio Page week ending February 17, 2023
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Radio Page week ending January 27, 2023
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Radio Page week ending January 13, 2023
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Radio Page week ending October 21, 2022
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Radio Page week ending October 14, 2022
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Radio Page week ending October 7, 2022
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Radio Page week ending September 30, 2022
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Radio Page week ending September 23, 2022
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Radio Page week ending September 16, 2022
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Radio Page week ending September 9, 2022
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Radio Page week ending August 26, 2022
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Radio Page week ending June 17, 2022
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Radio Page week ending May 20, 2022
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Radio Page week ending May 13, 2022
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Radio Page week ending April 29, 2022
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Radio Page week ending September 17, 2021
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Radio Page week ending September 10, 2021
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Radio Page week ending August 6, 2021
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Radio Page week ending July 16, 2021
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Radio Page week ending July 9, 2021
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Radio Page week ending July 2, 2021
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Recently added radio audience figures and resources

• France - National Radio Audience (September/October 2022 - released November 2022)
  national channels, sectors, market share, reach/TSL
• UK - London Radio Audience (Q3 2022 - released October 2022)
  market share, trend
• UK - National Radio Audience (Q3 2022 - released October 2022)
  BBC/commercial 'gap'
• France - Greater Paris Radio Audience (July 2022)
  national and local channels, market share, trend
national channels, sectors, market share, reach/TSL
• France - National Radio Summer Audience (September 2021)
  national channels, summer period 2016-2021 trend
• Spain - National Radio Audience (July 2021)
  national and regional channels, reach share, trend
• Romania - Radio Audience (May 2021)
  national and Bucharest surveys, market share, trend
• Belgium - Flemish region, Radio Audience (April 2021)
  market share, Jan-Apr 2019 to Sep 2020-Feb 2021 trend
• Belgium - French region, Radio Audience (April 2021)
  market share, Jan-Apr 2019 to Sep 2020-Feb 2021 trend
• France - Greater Paris Radio Audience (April 2021)
  national and local channels, market share, trend
• Austria - Major Media - Radio Broadcasting (February 2021)
  public and private broadcasters, owners, management, audience trend

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