followthemedia.com - a knowledge base for media professionals
Big Business

Many Pros On The Loose As Publishers Retire Wishful Thinking

Only the least informed observers dispute that disruptions roiling from the coronavirus pandemic are serious and far reaching. Fair weather friends exclaiming it will all just go away are being ushered to the far end of the bar, maximum social distancing. Pollyannas had their moment, which now has passed. There is no sunny side of this street.

sunnyStill some seem shocked when major publishers and broadcasters take extreme measures to hold their footing during the storms. With little but recent history as a guide, most media endeavors held their collective breath hoping the bad news would pass; the vaunted V-shaped recovery. When that turned out to be as fanciful as a populist campaign speech, executives took the hard decisions.

Guardian Media Group (GMG), the UK publisher of the Guardian and Observer, announced last week (July 16) that 180 jobs would be cut, 70 in the newsroom. Objectively, this pales in contrast with more than ten times that number lost in customer-facing UK businesses since the first of July. Businesses touting their goods and services through advertising are cutting that investment, as well as retail space and employees. It all fits together.

Without fierce and immediate accounting determinism to the tune of GB£25 million (nearly €28 million), GMC will see “unsustainable annual losses in future years,” said chief executive Annette Thomas and chief editor Katherine Viner in a joint statement. Apart from the aforementioned newsroom, jobs will go in the advertising department, the Guardian Jobs portal and the live event business. None of this is too surprising as ad sellers have been twiddling their thumbs, UK businesses are cutting employment rather than using job placement ads and the live event business is dead as a doornail.

With about a million contributors contributing, Ms Thomas and Ms Viner, to the annoyance of publishing competitors, are not inclined to build that (pay) wall. “Despite the pressures that coronavirus has placed on our business, our unique reader relationship model has proved successful, and the strategy of the past few years has been the right one.” They have scaled-back weekend supplements and the US edition. Most disturbingly, they are not renewing award-winning cartoonist Steve Bell’s contract.

Earlier in July Reach plc, publisher of Daily Mirror, Daily Express and several titles, announced 550 jobs would be cut in a large-scale “restructuring.” Details of where and when the job cuts would bite were left vague. “Structural change in the media sector has accelerated during the pandemic and this has resulted in increased adoption of our digital products,” said chief executive Jim Mullen in a statement. “However, due to reduced advertising demand, we have not seen commensurate increases in digital revenue.” Some local titles may lose all editorial workers.

A month ago, News UK chief executive Rebekah Brooks warned of possible job cuts in an organizational “reset.” “We need to streamline the business and take some tough decisions, saying goodbye to some valued and talented colleagues,” she said, quoted by the Guardian (June 11). “We are now starting a process of reviewing the business in detail and determining the areas that will drive our future growth.”

Outside the publishing world, UK public broadcaster BBC is back to cutting staff. In January 450 posts were set to go as part of a savings program. With the onset of the coronavirus pandemic, news demand soaring, these cuts were cancelled. Then last week those jobs plus about 70 more were put on the block. Incoming Director General Tim Davie takes over from Tony Hall on September 1st. Mr. Davie has been chief executive of BBC Studios, the commercial production subsidiary, previously known as BBC Worldwide.


See also...

ftm Resources


related ftm articles:

Hacking Victims Unleash On Tabloids Again
Cyber-crime, and threats thereof, makes everybody nervous. It should. Everyday another headline announces new hackings of a database, business, control system and, of course, information providers. Then there is spyware; somebody unlocking the camera in your mobile phone or looking into your refrigerator. Then there is all that data casually collected through social media platforms and reported to, well, we’re not sure who.

Media Mergers And Virtual Disruption
Big mergers and acquisitions - media and otherwise - almost always result in a period of adjustment. This can last years as executives and shareholders begin executing new operating and financial plans. Those taking on debt tend to shed the odd bits. Those with newly found piles of cash tend to circle the wagons. Everything changes, especially the names.

The Light At The End Of The Tunnel Is A Single Bulb
Big media deals are always attention-getting. Media watchers wax on about consolidation, digital, jobs and competition. Money by the pile being what it is, most transactions of a certain scale are rather creative. Give thanks to the accountants and hedge fund managers for keeping the last light on.


advertisement

ftm Knowledge

Media in Spain - Diverse and Challenged – new

Media in Spain is steeped in tradition. yet challenged by diversity. Publishers hold great influence, broadcasters competing. New media has been slow to rise and business models for all are under stress. Rich in language and culture, Spain's media is reaching into the future and finding more than expected. 123 pages, PDF. January 2018

Order here

The Campaign Is On - Elections and Media

Elections campaigns are big media events. Candidates and issues are presented, analyzed and criticized in broadcast and print. Media is now more of a participant in elections than ever. This ftm Knowledge file reports on news coverage, advertising, endorsements and their effect on democracy at work. 84 pages. PDF (September 2017)

Order here

Fake News, Hate Speech and Propaganda

The institutional threat of fake news, hate speech and propaganda is testing the mettle of those who toil in news media. Those three related evils are not new, by any means, but taken together have put the truth and those reporting it on the back foot. Words matter. This ftm Knowledge file explores that light. 48 pages, PDF (March 2017)

Order here

More ftm Knowledge files here

Become an ftm Individual or Corporate Member to order Knowledge Files at no charge. JOIN HERE!

copyright ©2004-2020 ftm partners, unless otherwise noted Contact UsSponsor ftm