Hot Topic - News Online
Producing original news content looks like the next big thing, except when it doesn’t. Harkening back to earlier times, ad sellers are offering original news content to attract readers or viewers or surfers. It worked before, why not now?
The online currency of the realm is traffic, the gross count of visitors. Ad-servers pay on some dividend of traffic. Web-masters constantly sort through traffic figures looking for keys to the coffers. But, as that physics lesson taught, there’s change in all that looking.
Being number one means never having to explain the small things. Reaching into page view, audience and circulation figures for that competitive edge is risky. Like everybody else in this 140 character new media world, media people want just the headline. Details are so messy.
A relevant criticism of newspaper publisher’s Web reticence has been cultural. Newspaper people, some say, lived in a silo, believing their legacy brands invincible and inflated ad rates would last forever. While no newspaper publisher holds that view today, the industry lost valuable time – and tidy sums of money – as readers and advertisers drifted away.
There is an obsession among news gatherers and news sellers: how to share in the digital dividend. The Web has twisted every convenient business model. Tasty theories dry up when salted.
For an industry that prides itself on breaking the secrecy of government, newspapers don’t seem very good at keeping secrets of their own, so it quickly became common knowledge when publishers held a “secret” meeting in a Chicago suburb last week to discuss the “hows” of charging for their digital content.
Here’s a rather startling fact -- the generation that comes of age in 2012 – just four years away – will be the first that doesn’t know the pre-Internet world. So does that mean the end of traditional media? Marcel Fenez, Global Leader for Entertainment and Media at PricewaterhouseCoopers, says absolutely not. There is life left in the old dog yet – at least five years of life!
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Media's transition from analogue to digital has opened opportunities and unleashed challenges beyond the imagination. Media is connected and mobile yet fettered by old rules and new economics. Broadcasters and publishers borrow from the past while inventing whole new services. This ftm Knowledge file explores the changes. 88 pages PDF (March 2012)
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The Millennials – new
In the media sphere nothing is more important than knowing the audience. Once in a generation a target group evolves to catch the attention of publishers and broadcasters, advertisers and media buyers, social critics and politicians. The Millennials, also known as Generation Y and digital natives, are it, with unique characteristics and behaviors. They have already reshaped everything we do. 35 pages, PDF (December 2016)
State Aid - Media Rules
National authorities have at their disposal a variety of economic measures to stimulate, develop and improve competitive market sectors. Sometimes they miss the big picture or have special circumstances. Within the European Union an executive branch of the European Commission stands ready to clarify the rules of each and every game. State Aid rules are developing as the playing field gets bigger. 35 pages, PDF (September 2016)
Social Media Matures (...believe it or not...)
Hundreds of millions use social media, billions even. It has spawned revolutions, excited investors and confounded traditional media. With all that attention a business model remains unclear or it's simply so different many can't see it. What is clear is that there's no turning back. 114 pages, PDF (July 2016)
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