Hot Topic - Media in Bulgaria
Conventional wisdom holds that private sector media holds political influence at bay because of the profit motive. It’s very idealistic. Where local owners are investors with wide and varied interests, new to the media game as well, standards and practices are shaped by “short-term vision.” Add rampant corruption and the media sector is poisoned.
Digital transition means different things to different people. Certainly, there has been opportunity for new products and services. With that has come unruly competition confounded by unsettled consumers. Attempts at bringing order to it all slip away in the digital paradox: transitions are chaotic.
The opening of Eastern Europe to private, commercial broadcasting was met with massive investment. In those two decades consumers have changed their habits. Advertisers have changed their spending. Broadcasters have responded with totally new strategies.
Some investors see complicated markets and ask ‘Why?’ Others, with a twinkle, say ‘Why not?’ Eastern Europe attracts the bold, the brave and, maybe, the crazy.
Central and Eastern Europe continue to draw in strategic investors. Two major broadcasters announced acquisitions last week in Bulgaria. More could be brewing... or stewing.
The switchover from analogue to digital television is well under way. Well, it’s mostly well under way. Complications, from nasty new economics and tattered business models to old-fashioned greed and corruption, keep holding up progress.
The day Emmis International announced its Bulgarian expansion exercise the big news in Sofia was not about radio, TV, new media or even a left over corruption story. EasyJet, the Greek Santa Claus, is comin’ to town. From Riga to Prague, Tallinn to Budapest the sight of the orange 737’s and A319’s’s means the arrival of that EU benefit.
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Media in Bulgaria
Media in Bulgaria faces many challenges. After big media houses rushed in with EU accession recession, corruption and confusion have taken a toll. Yet the Bulgarian media landscape is unique and interesting. This ftm Knowledge file highlights this difficulties and opportunities. Includes updated Resources. 46 pages PDF (December 2013)
Europe’s Radio – Eastern Europe
Eastern Europe’s radio writes new rules. In fact, most everything about radio in this region is new... and changes often. The ftm Knowledge file reports on Belarus, Bulgaria, Czech Republic, Hungary, Moldova, Poland, Romania, Russia, Slovakia and Ukraine. 159 pages PDF (April 2013)
- Bulgaria - Media Organizations (16/12/2013)
regulation, trade associations, journalists/media freedom, measurement
- Bulgaria - Major Media - Radio Broadcasting (12/12/2013)
public and private radio channels, management, platforms, market share
- Bulgaria - Major Media - Television (03/12/2013)
public and private broadcasters, owners, management
- Bulgaria - Major Media - Publishing (03/12/2013)
major newspapers, owners, management, online
- Bulgaria - Market Data (15/11/2013)
population, per capita GDP/GNI trend, ad spending, ICT and mobile usage, press freedom, corruption
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The Campaign Is On - Elections and Media – new
Elections campaigns are big media events. Candidates and issues are presented, analyzed and criticized in broadcast and print. Media is now more of a participant in elections than ever. This ftm Knowledge file reports on news coverage, advertising, endorsements and their effect on democracy at work. 84 pages. PDF (September 2017)
Fake News, Hate Speech and Propaganda
The institutional threat of fake news, hate speech and propaganda is testing the mettle of those who toil in news media. Those three related evils are not new, by any means, but taken together have put the truth and those reporting it on the back foot. Words matter. This ftm Knowledge file explores that light. 48 pages, PDF (March 2017)
In the media sphere nothing is more important than knowing the audience. Once in a generation a target group evolves to catch the attention of publishers and broadcasters, advertisers and media buyers, social critics and politicians. The Millennials, also known as Generation Y and digital natives, are it, with unique characteristics and behaviors. They have already reshaped everything we do. 35 pages, PDF (December 2016)
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