Hot Topic - Creative Advertising
Always seeking the zeitgeist, advertising people have thoroughly embraced technology. With that understood, does traditional media have a chance? Apparently so, whether you can hear it or not.
A giant outdoor ad campaign for the coming new season of the hot and trendy Mad Men TV drama shows, simply, an image of the lead character falling through the air. It’s controversial in New York City, evoking gristly images, though the producers call it a metaphor for “a man whose life is in turmoil.” Mad Men portrays the highly charged, brutally competitive and enormously creative world of Madison Avenue of the early 1960’s. The advertising world is still the same…but not.
The end of year holiday season means many things to many people. For some it’s good cheer, merriment, a little nostalgia and, of course, shopping. For others it’s advertising. And, too, there’s a message.
Give advertising people a proper canvas, metaphorically speaking, and magic can happen. They do have a way with words. They exist to sell things, to be sure, but also to make the best use of that canvas.
Advertising people are used to taking knocks. Their ads are too loud or too long. Some are too rude, more than a few just dumb. Mostly media people complain that ad people aren’t spending enough.
Anytime anything remotely interesting happens with new media, the rush is on to divine some sort of significance. When something quite cool happens media people get excited about being excited. Oh, yes, it’s all very post-modern.
TV spots are “a constraint.” Radio advertising? Who cares? And print? Please! The advertising people swarmed into Cannes surrounded by their new best friends: the social media and smartphone people.
See also in ftm Knowledge
The Happy Advertising People
The advertising people are spending again. But things are different now and media people are feeling it. New media attracts attention and advertisers want to be where the action is. This ftm Knowledge file looks at the paradox of media and advertising. 120 pages PDF (September 2011)
Hot topics click link for more
Media in Spain - Diverse and Challenged – new
Media in Spain is steeped in tradition. yet challenged by diversity. Publishers hold great influence, broadcasters competing. New media has been slow to rise and business models for all are under stress. Rich in language and culture, Spain's media is reaching into the future and finding more than expected. 123 pages, PDF. January 2018
The Campaign Is On - Elections and Media
Elections campaigns are big media events. Candidates and issues are presented, analyzed and criticized in broadcast and print. Media is now more of a participant in elections than ever. This ftm Knowledge file reports on news coverage, advertising, endorsements and their effect on democracy at work. 84 pages. PDF (September 2017)
Fake News, Hate Speech and Propaganda
The institutional threat of fake news, hate speech and propaganda is testing the mettle of those who toil in news media. Those three related evils are not new, by any means, but taken together have put the truth and those reporting it on the back foot. Words matter. This ftm Knowledge file explores that light. 48 pages, PDF (March 2017)
More ftm Knowledge files here
Become an ftm Individual or Corporate Member to order Knowledge Files at no charge. JOIN HERE!