Hot Topic - Media in the Czech Republic
For commercial broadcasters in stagnant ad markets, increasing spot inventory is one strategy. Between regulation and market pressure simply adding more commercials is difficult if not impossible. One alternative is launching branded digital and web channels. There are other ideas.
Recent years have been challenging for public broadcasters. Once the picture of stability within the media landscape, public radio and television organizations are in a state of constant turmoil. And managing them just isnít as much fun any more.
Digital radio was quick out of the starting blocks a decade ago, which seems like a century. Regional arguments aside, standards and platforms issues were easily solved. As the race was run, the course changed. Now nobody can find the finish line.
Radio broadcasters and the music industry enjoy a special relationship. Once it was quite symbiotic, mutually beneficial, and both were content. In time it became co-dependent, almost pathological. The relationship has never been true love.
The opening of Eastern Europe to private, commercial broadcasting was met with massive investment. In those two decades consumers have changed their habits. Advertisers have changed their spending. Broadcasters have responded with totally new strategies.
Political advertising, hatched six decades ago in the United States, is seen as a necessity for politicians and political parties. Political campaigns in Europe have become just as professional. With that has come the same level of nastiness in political speech.
Drawing crowds appeals to a media persons inner marketing brain. Radio stations are the long standing champions at calling people to action, social media a recent challenger. Crowds, though, are unpredictable.
See also in ftm Knowledge
Europe’s Radio – Eastern Europe
Eastern Europe’s radio writes new rules. In fact, most everything about radio in this region is new... and changes often. The ftm Knowledge file reports on Belarus, Bulgaria, Czech Republic, Hungary, Moldova, Poland, Romania, Russia, Slovakia and Ukraine. 159 pages PDF (April 2013)
Flying Through Turbulence – Media in the New EU Member States
ftm reports on media in the 12 newest EU Member States. Will media find clear air or more turbulence? Country reports, company reports and broadcaster/publisher reports. 98 pages PDF file (February 2007)
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Fake News, Hate Speech and Propaganda – new
The institutional threat of fake news, hate speech and propaganda is testing the mettle of those who toil in news media. Those three related evils are not new, by any means, but taken together have put the truth and those reporting it on the back foot. Words matter. This ftm Knowledge file explores that light. 48 pages, PDF (March 2017)
In the media sphere nothing is more important than knowing the audience. Once in a generation a target group evolves to catch the attention of publishers and broadcasters, advertisers and media buyers, social critics and politicians. The Millennials, also known as Generation Y and digital natives, are it, with unique characteristics and behaviors. They have already reshaped everything we do. 35 pages, PDF (December 2016)
State Aid - Media Rules
National authorities have at their disposal a variety of economic measures to stimulate, develop and improve competitive market sectors. Sometimes they miss the big picture or have special circumstances. Within the European Union an executive branch of the European Commission stands ready to clarify the rules of each and every game. State Aid rules are developing as the playing field gets bigger. 35 pages, PDF (September 2016)
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