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Hot Topic - Media in the Czech Republic

In Tough Times Expansion Could Be The Answer - February 11, 2013
For commercial broadcasters in stagnant ad markets, increasing spot inventory is one strategy. Between regulation and market pressure simply adding more commercials is difficult if not impossible. One alternative is launching branded digital and web channels. There are other ideas.

Who Wants To Be The Boss? - June 22, 2011
Recent years have been challenging for public broadcasters. Once the picture of stability within the media landscape, public radio and television organizations are in a state of constant turmoil. And managing them just isnít as much fun any more.

The Fate Of Digital Radio Remains Unclear - June 10, 2011
Digital radio was quick out of the starting blocks a decade ago, which seems like a century. Regional arguments aside, standards and platforms issues were easily solved. As the race was run, the course changed. Now nobody can find the finish line.

Too Little Radio Airplay, Star Singer Complains - May 30, 2011
Radio broadcasters and the music industry enjoy a special relationship. Once it was quite symbiotic, mutually beneficial, and both were content. In time it became co-dependent, almost pathological. The relationship has never been true love.

Nothing Is The Same In Eastern Europe - November 16, 2010
The opening of Eastern Europe to private, commercial broadcasting was met with massive investment. In those two decades consumers have changed their habits. Advertisers have changed their spending. Broadcasters have responded with totally new strategies.

Political advertising, from money to power and back again - May 25, 2009
Political advertising, hatched six decades ago in the United States, is seen as a necessity for politicians and political parties. Political campaigns in Europe have become just as professional. With that has come the same level of nastiness in political speech.

Radio promotion goes very wrong - April 11, 2009
Drawing crowds appeals to a media persons inner marketing brain. Radio stations are the long standing champions at calling people to action, social media a recent challenger. Crowds, though, are unpredictable.


See also in ftm Knowledge

Europe’s Radio – Eastern Europe

Eastern Europe’s radio writes new rules. In fact, most everything about radio in this region is new... and changes often. The ftm Knowledge file reports on Belarus, Bulgaria, Czech Republic, Hungary, Moldova, Poland, Romania, Russia, Slovakia and Ukraine. 159 pages PDF (April 2013)

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Flying Through Turbulence – Media in the New EU Member States

ftm reports on media in the 12 newest EU Member States. Will media find clear air or more turbulence? Country reports, company reports and broadcaster/publisher reports. 98 pages PDF file (February 2007)

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The Campaign Is On - Elections and Media – new

Elections campaigns are big media events. Candidates and issues are presented, analyzed and criticized in broadcast and print. Media is now more of a participant in elections than ever. This ftm Knowledge file reports on news coverage, advertising, endorsements and their effect on democracy at work. 84 pages. PDF (September 2017)

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Fake News, Hate Speech and Propaganda

The institutional threat of fake news, hate speech and propaganda is testing the mettle of those who toil in news media. Those three related evils are not new, by any means, but taken together have put the truth and those reporting it on the back foot. Words matter. This ftm Knowledge file explores that light. 48 pages, PDF (March 2017)

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The Millennials

In the media sphere nothing is more important than knowing the audience. Once in a generation a target group evolves to catch the attention of publishers and broadcasters, advertisers and media buyers, social critics and politicians. The Millennials, also known as Generation Y and digital natives, are it, with unique characteristics and behaviors. They have already reshaped everything we do. 35 pages, PDF (December 2016)

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