Hot Topic - International Broadcasting
There are many survival rules for media executives. One is never embarrass the boss or his wife. Another, more important, is never upstage the boss. There are no cultural exceptions.
International broadcasting remains an important element of soft power diplomacy. Nations want to tell their story to peoples around the world. Those goals remain the same even as the means of telling those stories has changed dramatically.
Powerful people play tough because they know that’s the way the game is played. Mixing politics and media with ego and hubris can create a high-tech war zone. This story is about the tricks, trials and collateral damage.
When the UK government announced last September it would end its £272 million annual grant for BBC World Service radio we ran the headline, “What Becomes of BBC World Radio” and four months later we now have the answer – the closing of five language services and savage cuts at the remaining 26. But in today’s media world, does it matter?
The digital age has spawned media models galore. There are many to choose from. There’s the internet free-for-all model. There’s Mr. Murdoch’s pay-for-everything model. There’s also the Chinese model.
As part of the UK government’s massive spending cuts announced Wednesday the BBC license fee of £145.50 (€160, $220) is going to remain frozen for the next six years, but the public broadcaster is losing its Foreign Office grant of some £272 million (€297 million, $412 million) that annually funds its World Service radio.
What do you do if you’re a nation that doesn’t think the world’s 24-hour English language global news networks are giving you a fair shake? Simple, you start your own English news channel. All you need is money and that’s what governments print so, no problem even in these days of counting pennies.
See also in ftm Knowledge
International Broadcasting - Platforms and Politics
International broadcasting is more than voices across borders. It's moved to television and the Web. Legacy broadcasters are reducing their footprint while newcomers are expanding. This ftm Knowledge file looks at all sides. 55 pages PDF (July 2011)
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The Millennials – new
In the media sphere nothing is more important than knowing the audience. Once in a generation a target group evolves to catch the attention of publishers and broadcasters, advertisers and media buyers, social critics and politicians. The Millennials, also known as Generation Y and digital natives, are it, with unique characteristics and behaviors. They have already reshaped everything we do. 35 pages, PDF (December 2016)
State Aid - Media Rules
National authorities have at their disposal a variety of economic measures to stimulate, develop and improve competitive market sectors. Sometimes they miss the big picture or have special circumstances. Within the European Union an executive branch of the European Commission stands ready to clarify the rules of each and every game. State Aid rules are developing as the playing field gets bigger. 35 pages, PDF (September 2016)
Social Media Matures (...believe it or not...)
Hundreds of millions use social media, billions even. It has spawned revolutions, excited investors and confounded traditional media. With all that attention a business model remains unclear or it's simply so different many can't see it. What is clear is that there's no turning back. 114 pages, PDF (July 2016)
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