Hot Topic - International Broadcasting
Maturity comes to international news broadcasters when hot coverage fades. Parachuting crews in conflict zones create, often, as many headlines as they report. There is a place for that and audiences are drawn to the excitement. When the buzz fades - and critics leap out - it’s time to “examine the business model.”
International broadcasting reached a pinnacle during the post-Second World War years. The Cold War gave birth to a competitive sphere where government funded radio broadcasters kept news listeners fixed to their radios. By the mid 1980’s the dial was filled. A decade later, everything had changed.
Nobody doubts the soft power value of international media. Words and pictures can frame any message. Soft power effectiveness depends on credibility far more than technology. Desired outcomes, however, must be clear.
Like the weather, everybody talks about change. Media organizations are particularly susceptible to the idea. It makes for great meetings. After that, reality is very stormy.
There are many survival rules for media executives. One is never embarrass the boss or his wife. Another, more important, is never upstage the boss. There are no cultural exceptions.
International broadcasting remains an important element of soft power diplomacy. Nations want to tell their story to peoples around the world. Those goals remain the same even as the means of telling those stories has changed dramatically.
Powerful people play tough because they know that’s the way the game is played. Mixing politics and media with ego and hubris can create a high-tech war zone. This story is about the tricks, trials and collateral damage.
See also in ftm Knowledge
International Broadcasting - Platforms and Politics
International broadcasting is more than voices across borders. It's moved to television and the Web. Legacy broadcasters are reducing their footprint while newcomers are expanding. This ftm Knowledge file looks at all sides. 55 pages PDF (July 2011)
Hot topics click link for more
Media in Spain - Diverse and Challenged – new
Media in Spain is steeped in tradition. yet challenged by diversity. Publishers hold great influence, broadcasters competing. New media has been slow to rise and business models for all are under stress. Rich in language and culture, Spain's media is reaching into the future and finding more than expected. 123 pages, PDF. January 2018
The Campaign Is On - Elections and Media
Elections campaigns are big media events. Candidates and issues are presented, analyzed and criticized in broadcast and print. Media is now more of a participant in elections than ever. This ftm Knowledge file reports on news coverage, advertising, endorsements and their effect on democracy at work. 84 pages. PDF (September 2017)
Fake News, Hate Speech and Propaganda
The institutional threat of fake news, hate speech and propaganda is testing the mettle of those who toil in news media. Those three related evils are not new, by any means, but taken together have put the truth and those reporting it on the back foot. Words matter. This ftm Knowledge file explores that light. 48 pages, PDF (March 2017)
More ftm Knowledge files here
Become an ftm Individual or Corporate Member to order Knowledge Files at no charge. JOIN HERE!